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Uniqlo's Insightful & Awesome Sharing on Merchandising

Total questions: 10

Worksheet time: 2mins

Name
Class
Date
1.

Parent company of Uniqlo

a)

Fast Retailing

b)

GU

c)

Zara

d)

Muji

2.

To excel in merchandising, you need to fulfill ___ logic and __ magic.

a)

30%, 70%

b)

70%, 30%

c)

40%, 60%

d)

60%, 40%

3.

4 steps of Merchandising in Uniqlo (in sequence) are ....

a)

1. Analyze & Plan
2. Execute
3. Assortment & Buy
4. Sales Monitoring

b)

1. Assortment & Buy
2. Execute
3. Analyze & Plan
4. Sales Monitoring

c)

1. Assortment & Buy
2. Analyze & Plan
3. Execute
4. Sales Monitoring

d)
  1. 1. Analyze & Plan
    2. Assortment & Buy
    3. Execute
    4. Sales Monitoring

4.

In anticipating Consumer Trends and designing products, Uniqlo will do all the following except _____.

a)

Voice of Stores (VOS)

b)

Voice of Customers (VOC)

c)

Competitor Research

d)

Copy Competitors' Best Seller

5.

Voice of Market covers both Macro & Micro environmental factors. Which of the following is correct?

a)

Micro - Economic, Political, Technological, Cultural, Natural, Demographic

Macro- Customers, Media, Competitors, Suppliers

b)

Micro - Economic, Political, Technological, Cultural

Macro- Customers, Media, Competitors, Natural, Demographic, Suppliers

c)

Macro - Economic, Political, Technological, Cultural, Natural, Demographic

Micro- Customers, Media, Competitors, Suppliers

d)

Macro - Economic, Political, Technological, Media, Competitors, Suppliers

Micro- Customers, Cultural, Natural, Demographic

6.

In Uniqlo, Budget forecast is typically done in this sequence :

a)

-> Store

-> Season

-> Division (category)

b)

-> Season

-> Store

-> Division (category)

c)

-> Season

-> Division (category)

-> Store

d)

-> Store

-> Division (category)

-> Season

7.

In tropical countries like Singapore & other ASEAN/ warm countries , this could be the buying breakdown for Uniqlo FALL/ WINTER season:

a)

100% Summer

b)

100% Fall/ Winter

c)

50% Summer
30% Fall
20% Winter

d)

50% Summer
50% Winter

8.

In Merchandise Selection, Uniqlo will pick based on the following principles EXCEPT _____.

a)

Variation of fit/ pattern/ Silhouette to cater to as many customers as possible

b)

Balance of core classic / fashion items / colours (accent vs neutral)

c)

Balance of entry/ mid/ high price points

d)

Min. 50%- 70% Newness vs last year

9.

To calculate Buy Quantity:
Quantity = _____________

a)

Quantity = Average unit Sold per Week

x Store Count

x Launch Period

(also factor Facing, Promotion duration)

b)

Quantity = Average unit Sold per Month

x Store Count

x Launch Period

(also factor Facing, Promotion duration)

c)

Quantity = Average unit Sold per Week

x Store Count

(also factor Facing, Promotion duration)

d)

Quantity = Average unit Sold per Month

x Store Count

(also factor Facing, Promotion duration)

10.

How many facings are there for WHITE and GREEN?

a)

1, 1

b)

2, 2

c)

4, 2

d)

4, 4