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WorksheetsMarketing Positioning Quiz
Total questions: 10
Worksheet time: 5mins
Positioning strategy is concerned with ___________, _____________, and _____________ distinctive differences.
finding, targeting, eliminating
creating, communicating, maintaining
praising, highlighting, saturating
anticipating, reducing, minimizing
purchasing, financing, consuming
In marketing terms, ____________ means providing a relatively narrow product mix for a particular market segment.
cantor
synopsis
focus
phyla
class
Which of the following is NOT one of the four basic focus strategies?
Service focused
Unfocused
Fully focused
Refocused
Market focused
A ____________ is composed of a group of buyers who share common characteristics, needs, purchasing behavior, or consumption patterns.
target class
class
focal segment
market segment
target segment
A(n) ____________ is one that a firm has selected from among those in the broader market and may be defined on the basis of several variables.
general segment
segmentation field
target segment
holistic segment
mass customization
The same individuals may set different priorities for attributes according to all
EXCEPT which of the following?
The purpose of using the service.
The cost of the service.
Whether the individual is using the service alone or with a group.
Who makes the decision.
The timing of use.
Which of the following is the best example of a determinant characteristic for airline
travel?
Oxygen masks
Plane size
Availability of frequent flier miles
Having cocktail service
Floatation devices
Which of the following is NOT one of the four principles of positioning according to
Jack Trout?
A company must maintain a strong labor base.
A company must establish a position in the minds of its targeted customers.
The position should be singular, providing one simple and consistent message.
The position must set a company apart from its competitors.
A company cannot be all things to all people—it must focus its efforts.
Failure to select a desired position in the marketplace—and to develop a marketing
action plan designed to achieve and hold this position—may result in which of the
following possible outcomes?
The organization (product) is pushed into a position, where it faces indirect
competition from a weaker competitor.
The organization (product) is pushed into a position that nobody else wants,
because there is little customer demand.
The organization’s (product’s) position is so blurred that nobody knows what its
supplementary aspects really are.
The organization (product) becomes obsolete before demand can be built.
The organization (product) cannot sustain growth in lieu of external resources.
Market analysis addresses all of the following factors EXCEPT ____________.
overall level of demand
trend of demand
government regulations
geographic location of demand
market analysis addresses all of the above factors
