NEW
Font size
WorksheetsHow to do Market Research Quiz
Total questions: 15
Worksheet time: 8mins
What is the most important goal for a business in today's hyper-competitive world?
Maximizing profits
Identifying, targeting, and reaching the ideal target market
Expanding globally
Reducing costs
What is the tool that helps answer why people should care about your business?
Advertising
Market research
Product development
Customer service
What does TAM stand for in marketing?
Total Available Market
Total Accessible Market
Total Achievable Market
Total Addressable Market
What is a segment of the market that you can serve best called?
General Market
Target Market
Potential Market
Total Market
What is the key to success in marketing according to the text?
High budget
Matching your message to your target market
Strong branding
Innovative products
What is one of the best places to start market research for a new business?
Amazon
What type of details are most important in creating an ideal customer avatar?
All of the above
Psychographic details
Geographic details
Demographic details
What does HubSpot's market research kit NOT include?
Focus group template
Advertising budget template
Survey template
Industry analysis template
What is the purpose of using Google Trends in market research?
To design a website
To find competitors
To get an overview of a business or topic
To create advertisements
What is the first step in doing competitor research?
Making a list of competitors
Ignoring them
Buying their products
Copying their strategies
Which group of competitors sells what you sell to who you sell?
Indirect
Colleagues
Direct
Futures
What should you do with the top 20% of your customers?
Offer them discounts
Ignore them
Ask them for feedback
Send them surveys
What is a powerful market research tool for getting instant feedback?
Facebook ads
All of the above
Google AdWords
Instagram ads
What is the main benefit of using Amazon for market research?
It is easy to navigate
It has a large user base
Books provide reliable information
It is free
What is the main reason most businesses fail according to the text?
Bad customer service
Poor product quality
Lack of funding
Wrong market message
