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WorksheetsTourism Marketing Exercise
Total questions: 18
Worksheet time: 9mins
The fact that services cannot be stored for later use or sale is evidence of?
inseparability
Perishability
Intangibility
Variability
The nature of service and service provider is part of which characteristics of services?
Inseparability
Perishable
Variability
Intangible
The fact that a business traveller may have one very positive check in experience at a hotel and then a very negative check in experience with a different employee on a subsequent visit is evidence of service
Inseparability
Perishability
Intangibility
Variability
A hotel that charges for a confirmed reservation that was not honoured is an example of which characteristic of services
Inseparability
Perishability
Intangibility
Variability
Employee appearance is a strategy develop to reduce weaknesses derived from the _________ characteristics of a service
Inseparability
Perishability
Intangibility
Variability
Because service is ________ in nature, destination managers have to offer a discounted price during low season
Intangiblility
Inseparability
Variability
Perishability
A sample is a segment of the population selected to represent the population as a whole
True
False
Secondary data usually cost more than primary data
True
False
Continuous training and motivating hotel employees is important in order to reduce_______ in the service
Variability
Inseparability
Intangibility
Perishability
Travel agency is the primary source of competitive intelligence data
True
False
Ground crew for Malaysia Airline can be categorised as external marketing intelligence for the company
True
False
Marketing researchers who rely on secondary data risk of having to spend too much time identifying how the secondary data should be gathered and may not have enough time to use it effectively
True
False
Marketing research is the function that links the consumer and public to the marketer through information
True
False
Marketers may determine a degree of predictability about customer perceptions. Customer are likely to:
A. Attach credibility to personal information rather than commercially generated information
B. Notice and retain information about a competitive service or product if they are satisfied with another brand
C. Distort information received on and interpersonal basis if they found the information to their linking
D. Absorb complicated information that requires efforts for comprehend
Post purchase cognitive dissonance is
A. A level of motivation
B. A form of selective perception common in high-involvelment purchases
C. A form of alienation observed only among low income consumer
D. A state of anxiety brought on by the difficulty of choosing from among several alternatives
Marketers may determine a degree of predictability about customer perceptions. Customers are LESS likely to
Notice and retain information to satisfy need they are aware of (want)
Notice and retain information about a competitive product or services if they are satisfied with another brand
Skip information that they are already familiar with
Recall and confirm to positive information from past experience
Which of the following is NOT a way to reduce a cognitive dissonance?
Buyer avoids reading ads for destination he rejected
Buyer examines every possible alternative before deciding which trip he will purchase
Buyer spends very little time evaluating alternatives before making purchase
Travel agents stresses desirable tour features, thus reassuring buyers
To deal with the marketing environment and make purchases, consumers engage in a buying decision process. The first step in that decision process is to
Identify alternative
Recall experience
Recognise an unsatisfied needs
Choose an involvement level
