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Worksheets

pmk past year

Total questions: 40

Worksheet time: 20mins

Name
Class
Date
1.

What is an example of online advertising?

a)

A. billboard

b)

B. telemarketing

c)

C. signboard

d)

social media marketing

2.

Banner ads refers to

a)

A. a short text or graphics to promote product or service

b)

B. billboard that show along the highway

c)

C. paid advertisement if customer want to view it

d)

D. online and offline retainer

3.

__________encourage customers to save money and enjoy discounts while shopping.

a)

A. coupon

b)

B. email

c)

C. tracking

d)

D. pop up ads

4.

_______refers to the ability to provide customers an integrated, interactive experience, through both offline and online channels.

a)

A. multichannel

b)

B. omnichannel

c)

C. integrated channel

d)

D. online channel

5.

Advertisements that use email are considered to be the most effective for the objective to_______

a)

A. reach audience at low cost

b)

B. keep their price of product stable

c)

C. build brand image

d)

D. penetrate new market

6.

SEO refers to the process of getting_______

a)

A. trafic from the website, social media and blog

b)

B. traffic from the free, organic editorial or natural search result

c)

C. information to increase followers for the company

d)

D. prospect and customers to increase the profit of the company

7.

The first step in keyword selection is_______

a)

A. creating high quality backlinks from reputable websites

b)

B. optimizing on-page elements such as content and keywords

c)

C. setting and understanding overall goal

d)

D. engaging in influencer marketing to promote product

8.

________involve optimizing content, meta tag, and other elements on your own site's pages.

a)

A. on pages SEO

b)

B. off pages SEO

c)

C. brand building

d)

D. guest blogging

9.

_______refer to an important place to include relevant words for websites contents, as these are used within the search result when websites content is listed.

a)

A. meta tags

b)

B. meta description

c)

C. URLS

d)

D. website’s history

10.

________is the process of planning and implementing steps designed to improve organic search engine rankings.

a)

A. off pages SEO

b)

B. technical SEO

c)

C. SEO strategy

d)

D. local SEO

11.

What is the advantage of email asdirect marketing?

a)

A. increase sales

b)

B. Decrease sales.

c)

C. Brand switching.

d)

D. Limited reach.

12.

Marketers need to consider about________when they are using email as a medium for direct marketing to ensure they are able to gain the attention of the target market.

a)

A. content

b)

B. promotion

c)

C. marketing plan

d)

D. pricing strategy

13.

Permission marketing is a marketing technique that_______

a)

A. does not need permission from customers

b)

B. need to ask for permission from customers

c)

C. have to be done through off-line only

d)

D. need agreement from the business

14.

In order to use________as a permission marketing, company need to have a good relationship with customers.

a)

A. express permission marketing

b)

B.implied permission marketing

c)

C. email marketing

d)

D. social media marketing

15.

One of the disadvantages of using email as direct marketing is__________

a)

A. short time

b)

B. unlimited reach

c)

C. undelivered email

d)

D. build brand loyalty

16.

User generated content refers to_______

a)

A. the sharing of information by unpaid contributors

b)

B. the sharing of information by paid review

c)

C. any promotion for the paid review

d)

D. any promotion for the contributors

17.

Some common forms of viral messages in viral marketing are________

a)

A. businessemails and websites

b)

B. memos and reports

c)

C. memes, shares, likes, and forward

d)

D. phone calls and voicemails

18.

CRM uses data analysis about customers' history with a company to improve_________

a)

A. quality of their products and services

b)

B. price of their products and services

c)

С.business relationships with supplier

d)

D. business relationships with customers

19.

It is important for marketers to maintain their blog regularly because it________

a)

A. build website traffic

b)

B. can be time consuming

c)

C. can take time to see result

d)

D. needs to be marketed too

20.

________will help a company by generating interest and the potential saleo f a product or brand through messages that spread like a virus.

a)

A. Online public relation

b)

B. bolgging

c)

C. Multichannel marketing

d)

D. viral marketing

21.

Pop-up ads are typically regarded as annoying and irritating, but browser settings are able to prevent them.

a)

True

b)

False

22.

The primary focus of online advertising involves the use of the internet as a medium to obtain

website traffic, target market and deliver marketing messages.

a)

True

b)

False

23.

In pay-per-click advertising, companies are required to pay solely when customers view their advertisement.

a)

True

b)

False

24.

The goal of online advertising includes discouraging customers to switch to your brand.

a)

True

b)

False

25.

Email advertising is not considered a cost-effective method for reaching a global audience.

a)

True

b)

True

26.

In the SEO process, traffic is primarily obtained from free search results.

a)

True

b)

False

27.

Concern about algorithms, create a trusted and interesting need ot be consider ni how SEO works.

a)

True

b)

False

28.

Achieving and maintaining a high ranking is not how SEO works.

a)

True

b)

False

29.

Each of your pages and posts should have ti own unique title, which includes the main keywords for the page.

a)

True

b)

False

30.

Narrowing down the list is a crucial step in keyword selection to start weeding out the weakest candidates.

a)

True

b)

False

31.

In permission marketing, obtaining consent from the audience is not necessary.

a)

True

b)

False

32.

Legality is an advantage for permission marketing, where businesses have to get permission from the owner or customers.

a)

True

b)

False

33.

Email marketing does not involve providing a unique value to each user based on their activity or need.

a)

True

b)

False

34.

Expresspermissionmarketing is commonly used when establishingnew business relationships.

a)

True

b)

False

35.

In email marketing, users have the option to choose not to receive more information.

a)

True

b)

False

36.

Social media marketing primarily involves two-way or more communication with users.

a)

True

b)

False

37.

Consumer-generated content is typically created or uploaded online, where it easily shared.

a)

True

b)

False

38.

Social networks consist of people from all walks of life that seem to have no relationship at all.

a)

True

b)

False

39.

CRM (Customer Relationship Management) incorporates practices, strategies, and technologies for managing and analyzing customer interactions across the customer lifecycle.

a)

True

b)

False

40.

Online communities are held together by common interest.

a)

True

b)

False