Worksheetsบทที่ 1 แนวคิดทางการตลาด
Total questions: 10
Worksheet time: 5mins
Which of the following is not a development of marketing concepts?
Economic fundamentals
Limited available resources
Allocation of goods and services in a free market
Limited human needs
Which of the following concepts focuses on production?
Emphasizing the use of human labor
Consumers want products at low prices, regardless of quality
Producing in small quantities
Producers emphasize product diversity
Which of the following concepts focuses on the product?
Customers want high-quality products
Still using low-cost products
Prices depend on the manufacturer
Sales of the product have significantly increased
Which of the following is not a sales concept?
Exaggerating product information
Developing sales techniques
Developing high-quality products with low sales
Increasing sales
Which of the following concepts focuses on marketing?
Producing goods without surveying demand
Profit comes from the producer
Products are produced according to consumer demand
Sales are declining
Which component is not a concept of holistic marketing?
Internal marketing management
4 P's
Social responsibility
Sales
Which of the following is not a necessity (need)?
Hunger
Cold
Heat
Desire to drink jelly coke
Which of the following is not a need?
Headache, eat Sara
Thirsty
Want to listen to songs by Non Thanach
Want to eat omelet rice
What is demand?
Desire
Necessity
Purchasing power
All of the above
What are the benefits of using sweetened condensed milk in a squeeze tube instead of a can?
Location
Information
Time
Product
