WorksheetsMGT 2013 - Principle of Marketing (Chapter 1)
Total questions: 10
Worksheet time: 5mins
Human needs are states of lacking something necessary in a person. Which of below states the example of individual needs.
Food, clothing, warmth and safety
Belonging and affection
Knowledge and self-expression
Love and marriage
There are 5 marketing management philosophies except
The Production Concept
The Product Concept
The Buying Concept
The Societal Marketing Concept
Clear Communication and Disclosure are the examples of
Ethical Decision Making
Transparency
Social Responsibility
Respect for consumer privacy
Principles and standards that guide the behavior of individuals and organizations in marketing is the definition of
Selling Ethics
Buying Ethics
Production Ethics
Marketing Ethics
Below are solutions to overcome ethical issues in marketing except
Ethical Code
Seller Audit
Regulation and Enforcement
Corporate Social Responsibility (CSR)
Which statement below is incorrect about domestic marketing
Focuses on marketing products or services within a single country
Greater familiarity with local consumer behavior, preferences and cultural nuances
Operates within the economic conditions of one country, including currency fluctuations and inflation rates
Need to comply with international regulations and standards which can vary significantly between countries
Below are the key concepts in marketing ethics except
Liberal Decision Making
Honesty and Fairness
Social Responsibility
Respect of Consumer Privacy
The idea that consumers will not buy enough of the organization's product unless the organization undertakes a large scale selling and promotion efforts. This statement refers to ______.
Marketing Concept
Product Concept
Selling Concept
Production Concept
Size of markets depends on multiple factors except
Number of people who exhibit the need
Have resources to engage in exchange
Type of transportation owns by the seller
Willing to offer these resources in exchange for what they want
Any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Which marketing offers below best describe the statement
Products
Services
Experiences
Preferences
