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WorksheetsWINT26_VL
Total questions: 51
Worksheet time: 31mins
What is visual language?
It's all about the shapes and Gestalt principles
It's a system that communicates through visual elements
It's when we really understand the psychology of colour and apply it correctly
It's a system that creates the layout
What are some of the elements essential to Visual Language?
Printing and publishing techniques
Team collaboration
Shape, colour, hierarchy, composition
What are the 3 ways that we communicate visually?
Verbal
Non-verbal
Body language
Non-verbal
Music
Colour
Perception
Cognition
Sound
Verbal
Body language
Culture
What are the two kinds of images that are considered most important (or used) in visual language?
sketches and thumbnails
pictograms and ideograms
mock ups and renderings
logos and abstractions
Select the image that best represents the VICTORIAN era
Which movement does this poster represent?
Victorian
Gestalt
Futurism
Punk
This movement introduced the AIRBRUSH:
a new technique to colour images
Art Deco
Victorian
Psychedelic
Art Noveau
What movement is represented on this poster?
Art Deco
Arts and Crafts
Victorian
Art Noveau
Look at the example. This movement introduced some of the following:
DADA. collage, overpainting, use existing materials
FUTURISM. look into the future, mock tradition
PUNK. make fun of the status quo, introduce fancines, defacing existing art
ITS stands for:
International Type Standards
Interesting Type Standards
Intentional Type Specimens
International Typographic Style
This is a great example of which movement?
ITS
Futurism
Dada
Art Deco
Art and Design movements have historically been the reflection of different aspects of society, such as economics, peace/war, social construct, government, technological advances, ideology, etc.
Yes
No
It depends
The Psychedelic Movement emerges in the USA as a way to protest the Vietnam War, lead by hippies
and the "sex, love and rock'n roll" motto. Which are examples of this movement?
These principles describe the different ways that our minds
perceive the world, describing when and how our minds see
different visual elements as being part of a greater whole
Elements of Visual Structure
Dichotomies
Gestalt Principles
Semiotics
The Gestalt Theory proposes...
that we need to understand semiotics in order to be able to design
that we perceive objects as individual pieces, NOT as a whole
that we perceive the world through our senses
that we perceive objects as a whole, NOT individual pieces
This Gestalt principle states that
"reality should be transformed or
reduced into the simplest form"
Principle of Abstraction
Principle of Simplicity
Principle of Iconography
Principle of Minimalism
This principle states that things that are close together
appear to be related than things that are spaced farther apart
Continuation
Similarity
Common Fate
Proximity
The image shows the Gestalt principle of
Common fate
Proximity
Autonomy
Figure ground
In this example, the principles of _________ and ___________
would help to improve the UX/UI
Continuation
Proximity
Common Fate
Similarity
This example clearly shows the principle of ________________
Proximity
Symmetry
Similarity
Continuity
This image shows the principle of _______________
similarity
continuity
common ground
symmetry
Select the images that show the principle of CONTINUITY
The Gestalt Principle of ________ states that a
group of elements are often perceived to be a single
recognizable form or figure. This principle also occurs when
an object is incomplete, or parts of it are not enclosed.
Closure
Continuation
Common region
Proximity
This image represents the principle of _________
Alignment
Similarity
Proximity
Common region
When elements, like a flock of birds, move together,
we see them as a GROUP as we associate
objects that share a common
motion with the principle of Gestalt known as __________________
Proximity
Common ground
Pragnaz
Common fate
The principle of CONNECTEDNESS refers to
when we see connections in disjointed objects
when we see connections through semiotics
when we see connections in abstract shapes and thoughts
This image represents the principle of
continuity
common region
connectedness
pragnanz
Select the example showcasing the PRAGNAZ principle
Select the images that showcase the principle of COMMON FATE
When you have multiple items that look like a "set", we can
infer that the designers understood this ONE important element of visual structure
HIERARCHY
ALIGMENTS
SIMILARITY
CONSISTENCY
___________ is the main point, the anchor,
of what needs to be communicated
CONCEPT
IDEA
MESSAGE
SLOGAN
A CONCEPT is
the idea for the design
all the thumbnails that we do to present the ideas
the way that we can present the message
The visualization of the CONCEPT is called
an idea
a message
it's still called a concept
a mock-up
What is the importance of STORY TELLING in Design
story telling is mostly used by the marketing teams, but very little for the design process
it's a way to make sure the client gets really interested in the story so they don't start art directing the design
it's a sales tactic that helps designer sell the ideas to the clients
it helps create an emotional bond between the product and the users
______________strings together seemingly disparate ideas
and/or objects to create novel associations that
bring to life and simplify an abstract concept or a complex process.
METAPHOR
SEMIOTICS
GESTALT
DICHOTOMY
What visual language tool is being used on this add
to convey the power of the hair straightener?
semiotics
gestalt
metaphor
dichotomy
When we speak about "sign" and "signifier" we are talking about?
Common Ground
Representation
Metaphors
Semiotics
Select the SIGN
(fill in the blank) ___________ are arbitrary or purely conventional.
The signifier does not resemble the signified
Concepts
Symbols
Signs
Icons
(fill in the blank) _________________ is all the data that we receive through our senses
Perception
Sensation
Cognition
Interpretation
Our brains interpret all the data that we perceive through our senses, this brain process is known as:
Understanding
Perception
Thinking
Cognition
When we refer to the a contrast between two things,
more specifically between two opposed ideas, we are talking about:
Metaphors
Iconography
Dichotomies
Cognition
What are the 3 ways that we use to visually represent the world around us?
representation
abstraction
iconography
representation
abstraction
symbolism
perception
cognition
symbolism
iconography
symbolism
connotation
CONNOTATION refers to
what we think, it's the invisible or tacit component of a piece of visual communication
the element of visual structure that defines the cannon of the message
what we see, it's the visible or present component in a piece of visual communication
Select the dichotomies
Select the image that uses REPRESENTATION
When we see this shape, we know it's meaning.
What kind of visual language is being used?
Symbolism
Abstraction
Representation
Which term best describes a coordinated set of strategic actions
carried out over time, focused on a specific audience and region?
Design strategy
Brand guidelines
Marketing tactic
Campaign
What is STRATEGY?
A set of coordinated communication efforts across stakeholders
The long-term direction and scope of an organization to fulfill its vision and ensure success
A process for evaluating success after execution
A method for responding to
short-term market challenges
What makes a great campaign
A large budget, high frequency of ads, and presence across every possible channel
Eye-catching visuals and clever copy, even if the audience and outcomes are unclear. Focusing on impact instead of PoV
Well defined outcomes, audience and relevant message
strong, cohesive visual language and memorable copy writing
A focus on trends and viral tactics, with flexible messaging that changes frequently
In the context of campaign development,
when we talk about specific actions and steps taken
to execute the strategy, often short-term and adaptable
Strategy
Point of View (PoV)
Tactics
Value Proposition
