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WINT26_VL

Total questions: 51

Worksheet time: 31mins

Name
Class
Date
1.

What is visual language?

a)

It's all about the shapes and Gestalt principles

b)

It's a system that communicates through visual elements

c)

It's when we really understand the psychology of colour and apply it correctly

d)

It's a system that creates the layout

2.

What are some of the elements essential to Visual Language?

a)

Printing and publishing techniques

b)

Team collaboration

c)

Shape, colour, hierarchy, composition

3.

What are the 3 ways that we communicate visually?

a)
  1. Verbal

  2. Non-verbal

  3. Body language

b)

Non-verbal

Music

Colour

c)

Perception

Cognition

Sound

d)

Verbal

Body language

Culture

4.

What are the two kinds of images that are considered most important (or used) in visual language?

a)

sketches and thumbnails

b)

pictograms and ideograms

c)

mock ups and renderings

d)

logos and abstractions

5.

Select the image that best represents the VICTORIAN era

a)

b)

c)

d)

6.

Which movement does this poster represent?

a)

Victorian

b)

Gestalt

c)

Futurism

d)

Punk

7.

This movement introduced the AIRBRUSH:
a new technique to colour images

a)

Art Deco

b)

Victorian

c)

Psychedelic

d)

Art Noveau

8.

What movement is represented on this poster?

a)

Art Deco

b)

Arts and Crafts

c)

Victorian

d)

Art Noveau

9.

Look at the example. This movement introduced some of the following:

a)

DADA. collage, overpainting, use existing materials

b)

FUTURISM. look into the future, mock tradition

c)

PUNK. make fun of the status quo, introduce fancines, defacing existing art

10.

ITS stands for:

a)

International Type Standards

b)

Interesting Type Standards

c)

Intentional Type Specimens

d)

International Typographic Style

11.

This is a great example of which movement?

a)

ITS

b)

Futurism

c)

Dada

d)

Art Deco

12.

Art and Design movements have historically been the reflection of different aspects of society, such as economics, peace/war, social construct, government, technological advances, ideology, etc.

a)

Yes

b)

No

c)

It depends

13.

The Psychedelic Movement emerges in the USA as a way to protest the Vietnam War, lead by hippies
and the "sex, love and rock'n roll" motto. Which are examples of this movement?

a)

b)

c)

d)

14.

These principles describe the different ways that our minds
perceive the world, describing when and how our minds see
different visual elements as being part of a greater whole

a)

Elements of Visual Structure

b)

Dichotomies

c)

Gestalt Principles

d)

Semiotics

15.

The Gestalt Theory proposes...

a)

that we need to understand semiotics in order to be able to design

b)

that we perceive objects as individual pieces, NOT as a whole

c)

that we perceive the world through our senses

d)

that we perceive objects as a whole, NOT individual pieces

16.

This Gestalt principle states that
"reality should be transformed or
reduced into the simplest form"

a)

Principle of Abstraction

b)

Principle of Simplicity

c)

Principle of Iconography

d)

Principle of Minimalism

17.

This principle states that things that are close together
appear to be related than things that are spaced farther apart

a)

Continuation

b)

Similarity

c)

Common Fate

d)

Proximity

18.

The image shows the Gestalt principle of

a)

Common fate

b)

Proximity

c)

Autonomy

d)

Figure ground

19.

In this example, the principles of _________ and ___________
would help to improve the UX/UI

a)

Continuation

b)

Proximity

c)

Common Fate

d)

Similarity

20.

This example clearly shows the principle of ________________

a)

Proximity

b)

Symmetry

c)

Similarity

d)

Continuity

21.

This image shows the principle of _______________

a)

similarity

b)

continuity

c)

common ground

d)

symmetry

22.

Select the images that show the principle of CONTINUITY

a)

b)

c)

d)

23.

The Gestalt Principle of ________ states that a
group of elements are often perceived to be a single
recognizable form or figure. This principle also occurs when
an object is incomplete, or parts of it are not enclosed.

a)

Closure

b)

Continuation

c)

Common region

d)

Proximity

24.

This image represents the principle of _________

a)

Alignment

b)

Similarity

c)

Proximity

d)

Common region

25.

When elements, like a flock of birds, move together,
we see them as a GROUP as we associate
objects that share a common
motion with the principle of Gestalt known as __________________

a)

Proximity

b)

Common ground

c)

Pragnaz

d)

Common fate

26.

The principle of CONNECTEDNESS refers to

a)

when we see connections in disjointed objects

b)

when we see connections through semiotics

c)

when we see connections in abstract shapes and thoughts

27.

This image represents the principle of

a)

continuity

b)

common region

c)

connectedness

d)

pragnanz

28.

Select the example showcasing the PRAGNAZ principle

a)

b)

c)

d)

29.

Select the images that showcase the principle of COMMON FATE

a)

b)

c)

d)

30.

When you have multiple items that look like a "set", we can

infer that the designers understood this ONE important element of visual structure

a)

HIERARCHY

b)

ALIGMENTS

c)

SIMILARITY

d)

CONSISTENCY

31.

___________ is the main point, the anchor,
of what needs to be communicated

a)

CONCEPT

b)

IDEA

c)

MESSAGE

d)

SLOGAN

32.

A CONCEPT is

a)

the idea for the design

b)

all the thumbnails that we do to present the ideas

c)

the way that we can present the message

33.

The visualization of the CONCEPT is called

a)

an idea

b)

a message

c)

it's still called a concept

d)

a mock-up

34.

What is the importance of STORY TELLING in Design

a)

story telling is mostly used by the marketing teams, but very little for the design process

b)

it's a way to make sure the client gets really interested in the story so they don't start art directing the design

c)

it's a sales tactic that helps designer sell the ideas to the clients

d)

it helps create an emotional bond between the product and the users

35.

______________strings together seemingly disparate ideas
and/or objects to create novel associations that
bring to life and simplify an abstract concept or a complex process.

a)

METAPHOR

b)

SEMIOTICS

c)

GESTALT

d)

DICHOTOMY

36.

What visual language tool is being used on this add
to convey the power of the hair straightener?

a)

semiotics

b)

gestalt

c)

metaphor

d)

dichotomy

37.

When we speak about "sign" and "signifier" we are talking about?

a)

Common Ground

b)

Representation

c)

Metaphors

d)

Semiotics

38.

Select the SIGN

a)

b)

c)

39.

(fill in the blank) ___________ are arbitrary or purely conventional.
The signifier does not resemble the signified

a)

Concepts

b)

Symbols

c)

Signs

d)

Icons

40.

(fill in the blank) _________________ is all the data that we receive through our senses

a)

Perception

b)

Sensation

c)

Cognition

d)

Interpretation

41.

Our brains interpret all the data that we perceive through our senses, this brain process is known as:

a)

Understanding

b)

Perception

c)

Thinking

d)

Cognition

42.

When we refer to the a contrast between two things,
more specifically between two opposed ideas, we are talking about:

a)

Metaphors

b)

Iconography

c)

Dichotomies

d)

Cognition

43.

What are the 3 ways that we use to visually represent the world around us?

a)

representation

abstraction

iconography

b)
  • representation

  • abstraction

  • symbolism

c)

perception

cognition

symbolism

d)

iconography

symbolism

connotation

44.

CONNOTATION refers to

a)

what we think, it's the invisible or tacit component of a piece of visual communication

b)

the element of visual structure that defines the cannon of the message

c)

what we see, it's the visible or present component in a piece of visual communication

45.

Select the dichotomies

a)

b)

c)

46.

Select the image that uses REPRESENTATION

a)

b)

c)

47.

When we see this shape, we know it's meaning.
What kind of visual language is being used?

a)

Symbolism

b)

Abstraction

c)

Representation

48.

Which term best describes a coordinated set of strategic actions
carried out over time, focused on a specific audience and region?

a)

Design strategy

b)

Brand guidelines

c)

Marketing tactic

d)

Campaign

49.

What is STRATEGY?

a)

A set of coordinated communication efforts across stakeholders

b)

The long-term direction and scope of an organization to fulfill its vision and ensure success

c)

A process for evaluating success after execution

d)

A method for responding to
short-term market challenges

50.

What makes a great campaign

a)

A large budget, high frequency of ads, and presence across every possible channel

b)

Eye-catching visuals and clever copy, even if the audience and outcomes are unclear. Focusing on impact instead of PoV

c)

Well defined outcomes, audience and relevant message

strong, cohesive visual language and memorable copy writing

d)

A focus on trends and viral tactics, with flexible messaging that changes frequently

51.

In the context of campaign development,
when we talk about specific actions and steps taken
to execute the strategy, often short-term and adaptable

a)

Strategy

b)

Point of View (PoV)

c)

Tactics

d)

Value Proposition