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WorksheetsGPM_August 21_24
Total questions: 14
Worksheet time: 5mins
Which channel had the lowest CPA of $29 last sprint?
Social
Display
Search
Native
What % of media budget was cut in Q4 of this year?
85%
80%
75%
90%
Which channel was the worst performing but now is one of the best performing in terms of scale and efficiency?
Social
Display
Search
Native
What was our CPA for w/o of Aug 05? (Presented in last sprint)
$49
$79
$109
$59
What does CDP stand for?
Customer Data Platform
Custom Data Platform
Clean Data Platform
Consumer Data Platform
What Is Google’s new AI driven tactic called?
PulseMax (PMAX)
PlanMax (PMAX)
PerformanceMax (PMAX)
ProgrammaticMax (PMAX)
Which Martech Data Pipeline enable paid media optimization towards deeper funnel goals like account open and funded?
CDP
Switch Growth
AEM
AJO
What does AEM stand for?
Adobe Export Manager
Adobe Encounter Measure
Adobe Easy Manager
Adobe Experience Manager
How many pages were migrated into the new system (on the initial day)?
500 pages
750 pages
1000 pages
1250 pages
What is our average overall VS initiation rate?
4%
5%
6%
7%
What is average VS engagement rate?
50%
60%
70%
80%
What is average initiation rate from our campaign pages on VS?
11%
15%
18%
25%
We recently migrated over 650 FAQs into AEM. How many impressions did it have in June alone?
250K
400K
500K
750K
Which product page generates the highest VS initiations? (App starts)?
Chequing
Money Back Credit Card
Line of Credit
Savings Account
