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Marketing Functions Test

Total questions: 25

Worksheet time: 13mins

Name
Class
Date
1.

Which marketing function can help businesses predict how much will be sold in a given period of time?

a)

Distribution

b)

Marketing Information Management

c)

Selling

d)

Promotion

2.

Transportation, storage, and inventory control are activities of which marketing function?

a)

Distribution

b)

Pricing

c)

Promotion

d)

Selling

3.

What function is concerned with making decisions about investments and credit?

a)

Marketing Information Management

b)

Pricing

c)

Financing

d)

Distribution

4.

What is the marketing function demonstrated in the following situation? While shopping at the mall, Susan is asked to fill out a survey about her preferences on different brands of perfume.

a)

Product/Service Management

b)

Marketing Information Management

c)

Selling

d)

Pricing

5.

Creating new products, services, images, or ideas that will influence consumer buying behavior is an example of

a)

Distribution

b)

Selling

c)

Financing

d)

Product/Service Management

6.

Coca Cola test marketed New Coke by conducting taste testing in focus groups. What marketing function did they implement?

a)

Promotion

b)

Selling

c)

Marketing Information Management

d)

Product/Service Management

7.

Trey hangs posters advertising the school play in local businesses. What marketing function did Trey implement?

a)

Promotion

b)

Selling

c)

Distribution

d)

Financing

8.

Target discounts their selection of winter coats in mid-February. What marketing function did they implement?

a)

Promotion

b)

Selling

c)

Distribution

d)

Pricing

9.

Firestone decided to offer a new line of snow tires. Under which marketing function does this decision fall?

a)

Distribution

b)

Product/service management

c)

Pricing

d)

Promotion

10.

Many grocery stores offer the option to accept credit cards for payment making it easier for customers to make purchases. This is an example of which marketing function?

a)

Financing

b)

Marketing information management

c)

Product/service management

d)

Selling

11.

Car dealers emphasize personal contact with their customers in order to better determine and respond to customer wants and needs. This is an example of which marketing function?

a)

Product/service management

b)

Marketing information management

c)

Selling

d)

Distribution

12.

Landyn and Dalton recently dined at Outback steakhouse. Upon completing their meal, they completed a customer comment card rating the restaurant’s food, service, and atmosphere. What marketing function did they participate in?

a)

Pricing

b)

Promoting

c)

Selling

d)

Marketing information management

13.

Surfside Casuals rents warehouse space during the months of January and February to store merchandise ordered for the spring and summer seasons. What marketing function does this activity demonstrate?

a)

Distribution

b)

Finance

c)

Selling

d)

Product/service management

14.

Adding new features to a product, such as updating the iPhone, is an example of which marketing function?

a)

Marketing information management

b)

Pricing

c)

Product/service management

15.

Raising the price of the hot new Christmas toy because of predicted increase demand is an example of which marketing function?

a)

Marketing information management

b)

Pricing

c)

Promotion

d)

Distribution

16.

Creating a television advertisement for a new luxury line of resort hotels is an example of which marketing function?

a)

Distribution

b)

Promotion

c)

Pricing

d)

Selling

17.

When a couple checks into their resort hotel for vacation the person working the desks tries to persuade them to upgrade to a luxury suite for only $199 more per night. This is an example of:

a)

Distribution

b)

Pricing

c)

Promotion

d)

Selling

18.

Walmart offers Layaway options to make holiday shopping easier on parents because they can put their wanted items on layaway and pay a little bit at a time until the total balance if paid off. Which marketing function is this an example of?

a)

Promotion

b)

Selling

c)

Financing

d)

Pricing

19.

Amazon Prime guarantees two-day delivery to Prime member for their goods purchased. What marketing function does this describe?

a)

Distribution

b)

Product-Service Management

c)

Promotion

d)

Selling

20.

Lays runs a contest each year where the public can pitch ideas and vote on the next flavor of Lays potato chips allowing customers to have input in the idea and development process. Which marketing function does this describe?

a)

Distribution

b)

Promotion

c)

Product-Service Management

d)

Selling

21.

A set of procedures and methods used to systematically collect, analyze, distribute, and sort information needed by businesses to make decisions is called ___.

a)

a marketing-information system

b)

marketing research

c)

data interpretation

d)

syndicated research

22.

The process of planning, pricing, promoting, selling, and distributing ideas goods, and services is called:

a)

management

b)

procurement

c)

production

d)

marketing

23.

Which marketing function involves determining the best ways for customers to locate, obtain, and use the products and services of an organization?

a)

Distribution

b)

Promotion

c)

Financing

d)

Product/Service Management

24.

What marketing function is demonstrated when a company decides to lower the price of its products to attract more customers?

a)

Promotion

b)

Pricing

c)

Selling

d)

Distribution

25.

Which marketing function involves communicating directly with potential customers to determine and satisfy their needs?

a)

Product/Service Management

b)

Marketing Information Management

c)

Selling

d)

Distribution