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WorksheetsMarketing Functions Test
Total questions: 25
Worksheet time: 13mins
Which marketing function can help businesses predict how much will be sold in a given period of time?
Distribution
Marketing Information Management
Selling
Promotion
Transportation, storage, and inventory control are activities of which marketing function?
Distribution
Pricing
Promotion
Selling
What function is concerned with making decisions about investments and credit?
Marketing Information Management
Pricing
Financing
Distribution
What is the marketing function demonstrated in the following situation? While shopping at the mall, Susan is asked to fill out a survey about her preferences on different brands of perfume.
Product/Service Management
Marketing Information Management
Selling
Pricing
Creating new products, services, images, or ideas that will influence consumer buying behavior is an example of
Distribution
Selling
Financing
Product/Service Management
Coca Cola test marketed New Coke by conducting taste testing in focus groups. What marketing function did they implement?
Promotion
Selling
Marketing Information Management
Product/Service Management
Trey hangs posters advertising the school play in local businesses. What marketing function did Trey implement?
Promotion
Selling
Distribution
Financing
Target discounts their selection of winter coats in mid-February. What marketing function did they implement?
Promotion
Selling
Distribution
Pricing
Firestone decided to offer a new line of snow tires. Under which marketing function does this decision fall?
Distribution
Product/service management
Pricing
Promotion
Many grocery stores offer the option to accept credit cards for payment making it easier for customers to make purchases. This is an example of which marketing function?
Financing
Marketing information management
Product/service management
Selling
Car dealers emphasize personal contact with their customers in order to better determine and respond to customer wants and needs. This is an example of which marketing function?
Product/service management
Marketing information management
Selling
Distribution
Landyn and Dalton recently dined at Outback steakhouse. Upon completing their meal, they completed a customer comment card rating the restaurant’s food, service, and atmosphere. What marketing function did they participate in?
Pricing
Promoting
Selling
Marketing information management
Surfside Casuals rents warehouse space during the months of January and February to store merchandise ordered for the spring and summer seasons. What marketing function does this activity demonstrate?
Distribution
Finance
Selling
Product/service management
Adding new features to a product, such as updating the iPhone, is an example of which marketing function?
Marketing information management
Pricing
Product/service management
Raising the price of the hot new Christmas toy because of predicted increase demand is an example of which marketing function?
Marketing information management
Pricing
Promotion
Distribution
Creating a television advertisement for a new luxury line of resort hotels is an example of which marketing function?
Distribution
Promotion
Pricing
Selling
When a couple checks into their resort hotel for vacation the person working the desks tries to persuade them to upgrade to a luxury suite for only $199 more per night. This is an example of:
Distribution
Pricing
Promotion
Selling
Walmart offers Layaway options to make holiday shopping easier on parents because they can put their wanted items on layaway and pay a little bit at a time until the total balance if paid off. Which marketing function is this an example of?
Promotion
Selling
Financing
Pricing
Amazon Prime guarantees two-day delivery to Prime member for their goods purchased. What marketing function does this describe?
Distribution
Product-Service Management
Promotion
Selling
Lays runs a contest each year where the public can pitch ideas and vote on the next flavor of Lays potato chips allowing customers to have input in the idea and development process. Which marketing function does this describe?
Distribution
Promotion
Product-Service Management
Selling
A set of procedures and methods used to systematically collect, analyze, distribute, and sort information needed by businesses to make decisions is called ___.
a marketing-information system
marketing research
data interpretation
syndicated research
The process of planning, pricing, promoting, selling, and distributing ideas goods, and services is called:
management
procurement
production
marketing
Which marketing function involves determining the best ways for customers to locate, obtain, and use the products and services of an organization?
Distribution
Promotion
Financing
Product/Service Management
What marketing function is demonstrated when a company decides to lower the price of its products to attract more customers?
Promotion
Pricing
Selling
Distribution
Which marketing function involves communicating directly with potential customers to determine and satisfy their needs?
Product/Service Management
Marketing Information Management
Selling
Distribution
