WorksheetsTopic 1.4
Total questions: 10
Worksheet time: 5mins
a base of consumers with demand for a particular product or service;
where buyers and sellers engage in the exchange process
market
need
want
pricing
what are the characteristics of a market
consumer base
consumer buying
business participation
all of the above
select the key considerations for evaluating a target market
market size and growth potential
accessibility
competition
profit potential
consumer behavior
specialized or unique segment of a broader market where the consumer base has unique interests, preferences, or needs.
niche market
niche product
niche sports
a specialized product designed to meet the needs of a specific segment of a much broader market
niche market
niche product
niche sports
sports that are not considered to be "mainstream"
niche market
niche product
niche sports
select the niche sport
basketball
soccer
baseball
underwater hockey
would a marketer want a niche market, why?
yes, so they'd be the only brand selling to them and they'd be the reliable brand
no
what are characteristics of a niche market
unique interests
unique preferences
unique needs
all of the above
chose the niche sport
softball
lacross
volleyball
slapboxing
