WorksheetsBrand Positioning - Simon Sinek
Total questions: 10
Worksheet time: 5mins
Name
Class
Date
1.
According to the speaker, what is the pattern followed by great and inspiring leaders and organizations?
a)
They think, act, and communicate differently from everyone else.
b)
They have access to better talent and resources.
c)
They focus on making a profit.
d)
They have a unique product or service.
2.
What does the speaker mean by 'why' in the context of an organization?
a)
The reason for making a profit.
b)
The purpose or cause of the organization.
c)
The unique selling proposition.
d)
The target market for the products.
3.
Why does the speaker use Apple as an example?
a)
Because Apple is a computer company.
b)
Because Apple is innovative.
c)
Because Apple has the best talent and resources.
d)
Because Apple has a unique product.
4.
What is the role of the neocortex in decision making?
a)
It controls behavior and emotions.
b)
It analyzes facts and figures.
c)
It communicates with the limbic brain.
d)
It determines the purpose of an organization.
5.
Why do people buy products or services from a particular organization?
a)
Because of the features and benefits.
b)
Because of the price.
c)
Because of the company's reputation.
d)
Because they believe in the organization's purpose.
6.
What is the main message of the speaker?
a)
To focus on making a profit.
b)
To communicate the features and benefits of a product.
c)
To understand the purpose of your business and communicate it effectively.
d)
To have the best talent and resources.
7.
According to the speaker, what controls decision making?
a)
The neocortex.
b)
The limbic brain.
c)
The target market.
d)
The features and benefits of a product.
8.
Why did the Wright brothers achieve powered man flight before others?
a)
Because they had better funding.
b)
Because they were more qualified.
c)
Because they believed in their purpose.
d)
Because they had a unique design.
9.
What is the goal of communicating from the inside out?
a)
To sell products to anyone who needs them.
b)
To sell products to people who believe in the organization's purpose.
c)
To convince people with facts and figures.
d)
To have the best marketing message.
10.
What is the role of the limbic brain in decision making?
a)
It controls behavior and emotions.
b)
It analyzes facts and figures.
c)
It communicates with the neocortex.
d)
It determines the purpose of an organization.
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