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Worksheets

MARKETING

Total questions: 15

Worksheet time: 11mins

Name
Class
Date
1.

Which of the following kinds of communication do students spend most time engaged in:

a)

Listening

b)

Speaking

c)

Reading

d)

Writing

2.

Which is the correct step to save a presentation?

a)

File>Open>File name

b)

File>Save As>Type file name>Save

c)

File>Close>Save>OK

d)

File>Template>Save as Template

3.

Malvika has a feeling of extreme social inhibition, and inadequacy. What type of personality disorder is this?

a)

Dependent

b)

Avoidant

c)

Obsessive

d)

Borderline

4.

If you are aware of your own values, likes, dislikes, strengths and shortcomings as an individual. It denotes the fact that you are

a)

Self-Confident

b)

Self-Control

c)

Self-Aware

d)

Self-Motivated

5.

Name the concept used to describe a group of related products manufactured by a single company.

(a)  

6.

A musical troupe performs a stage concert on two consecutive days at the same venue, for the same cost, with the same members. However, their performance on the second day was far more superior and vibrant than on the first day. Identify which characteristic of services is highlighted.

a)

Heterogeneity

b)

Perishability

c)

Intangibility

d)

Inseparability

7.

X Beauty Salon charges a higher price for its services like haircut, manicure, facial, pedicure etc. but charges a lower price for a package including all these services. Identify the pricing policy.

a)

Psychological Pricing

b)

Leader Pricing

c)

Individual Pricing

d)

Team Pricing

8.

How can a marketer ensure that the brand mark for his products and services is not copied by any other marketer?

(a)  

9.

What is meant by End-to-end encryption in the context of WhatsApp?

(a)  

10.

The intermediary who takes possession of products but do not actually own them

(a)  

11.

A label performs several functions for a product. These include all of the following except:

a)

Grades

b)

Protects

c)

Classifies

d)

Describes

12.

Coffee is priced differently by different hotels because buyers assign some values to each. This is an example of (a)   pricing

13.

Give the full form of “CRM”.

(a)  

14.

Buying, selling and are the part of transactional function

(a)  

15.

All of the following are true about price except:

a)

Price is marketing mix element which produces revenue

b)

Price is the monetary value of a product

c)

Price is independent of the other elements of the marketing mix

d)

Price is most flexible tool in the marketing mix