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WorksheetsChapter 2 Diverse Forms of Advertising
Total questions: 29
Worksheet time: 13mins
Detailed information about the product is given in ........... advertising.
Radio
Outdoor
Television
Sandwitchman, Transit ads, window displays , billboards etc are forms of ......... advertising.
Internet
Broadcast
Outdoor
a piece of paper that has sth printed on it and is given to many people
flyer
endorsement
trailer
TV commercials
a way of advertising products by film stars, sportsmen etc
online ad
endorsement
billboard
State an importance of advertising
Increases the cost of many consumer goods
To give information about products and services
using words with wide meanings that tells very little about the product itself.
On the radio and television commercials
What are two advantages of advertising?
1. Increases the cost of many consumer goods
2. Targets children and young people who may not judge it critically
1, Informs us of new products and services
2. Is useful when we want to buy,sell or rent goods or services
1. Natural and ethnic appeals
2. Exploiting fear and uncertainty
1.Can be misleading and often exaggerates
2. These appear in different forms
Who could be the target audience of this advertisement?
people who likes meat
people who like eating chocolate
people who likes vegetarian food
Advertisements are to attract and persuade consumers to buy the products or services
True
False
Advertising is part of the marketing function called
distribution
financing
promotion
selling
a pause for advertisements during a television or radio programme is a ......
commercial break
commercial channel
prime time
What is not an outdoor advertising medium?
Poster
Billboard
Kiosks
Newspaper
All advertisers are marketers, but not all marketers are advertisers.
TRUE
FALSE
According to the article advertising is designed to be extremely _____. Check all that applies
memorable
influential
risque
timely
Why are advertisers important?
because they incur the cost of advertisements
responsible for advertising a product or service.
because they are the master mind in creating advertising and promotion
without them an ad will not run
Advertising is just one component of marketing.
TRUE
FALSE
Marketing includes a number of different channels nowadays, EXCEPT
SEO
Email marketing
paid advertising
print ads
The oldest confirmed piece of advertising that dates back to 3,000 B.C is a ___
placed on church doors in London.
a reward for 12 stolen horses
slave owner’s shop — a rug business
print ad from ancient Egypt promoting the capture and return of an escaped slave.
It become one of the hottest new ways to reach customers.
postcards
print ads
newspaper
The way that something is designed or arranged
Layout
Pitch
Animation
Gatefold
A photo, document, or picture that was made bigger
Image
Jingle
Caption
Blow-up
the number of people that a newspaper or magazine is regularly sold to
pitch
script
storyboard
circulation
a line of words printed in large letters as the title of a story in a newspaper
body copy
headline
large print run
layout
a mistake, such as a word that is spelled wrong, in a printed text
lettering
clip
frame
misprint
a short easily remembered phrase, especially one used to advertise an idea or a product
brand
logo
slogan
jingle
a short simple tune, often with words, that is easy to remember and is used to advertise a product on the radio or television
logo
slogan
jingle
clip
a type of popular newspaper with small pages that has many pictures and short, simple reports:
broadsheet
tabloid
house magazine
daily paper
the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.
Infringement
Copyright
Advertising Agency
Logo
Who pays to advertise?
Spokesperson
Advertiser
Media
Ad Agency
