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WorksheetsQuiz for Joint Class TelU UMT 2024
Total questions: 10
Worksheet time: 5mins
The process of dividing the market into heterogen groups:
Clustering
Segmentation
Targeting
All are wrong
The following is a factor that can be used to do the segmentation:
Social
Economic
Behavioural
Politic
The following is a part of the demographic characteristic:
Idealism
Achievement
Household Pattern
All are right
This factor is NOT a part of Psychographic segmentation:
Believers
Strivers
Achievers
Buyers
The process of choosing a specific segment:
Targeting
Positioning
Segmenting
Analyzing
The following is NOT the objective of positioning:
Repositioning
Expansion
Comparing
Exclusivity
The following can be used for doing segmentation by geographic location:
Country
Province
City
All are right
One of the reasons that hinders customers from buying a product is the following:
Negative opinion
Neutral
Favorable opinion
All are right
The following is the factors effecting the positioning process, except:
The company's resources
The company's product variation
Product life cycle
All are wrong
The following is NOT the factor that hinders consumers from making an online purchase:
Privacy invasion
Shipping cost
Cannot feel and touch before purchase
Convenience
