To introduce the applicant, highlight their qualifications, and express interest in a job opportunity.

Written to request products or services from a manufacturer, wholesaler or retailer

To provide a detailed account of the applicant's personal life.

To summarize the applicant's work history.

To request products or services a manufacturer, wholesaler or retailer.

To obtain information from the recipient.

To supply information from the recipient

To tell the customer how you plan to handle the situation

Include all the information the recipient will need to identify the product.

Provide clear specific information that will explain to the reader why they should be interested in buying your product or service.

Make sure you express how much you value your customer’s business and concerns. Show responsibility and fairness.

Emphasise what the applicant has to offer the employer.

and give information on experience, qualifications, skills, etc.

A memo is a formal document used for legal correspondence. A letter can only be used for external communication.

A letter is only used for internal communication within a company. A memo is used for external communication.

A memo is a type of email sent to external clients. A letter is used for internal and external clients.

A memo is an internal communication tool that is less formal than a letter, which is used for both internal and external correspondence.

Lengthy descriptions, buzz words and colourful.

Vague messaging; colourful and attention grabbing.

Clarity, conciseness, attention-grabbing elements, and benefits are highlighted.

No clear target audience, benefits are stated but no details are given.

It refers to writing in a poetic and abstract style.

It indicates that the letter should be lengthy and detailed.

It means using straightforward language and organized information for easy understanding.

It means using complex jargon to impress the reader.

Providing too much information can overwhelm the reader.

Being informative can make the letter too long and boring.

Provides necessary details, and encouraging informed decision-making.

Sales letters should focus only on emotional appeal, gimmicks but not information.

To, From, Date, Summary, Initials.

To, From, Date, Subject heading, Body, Initials.

Date, Subject heading, Body, Conclusion.

To, From, CC, Body, Initials.

The tone of an application letter should be professional and polite.

The tone should be casual and friendly.

The tone should be humorous and light-hearted.

The tone should be aggressive and demanding.

Using a formal greeting, give general answers to enquiries, give exact delivery dates.

Requesting a quick response and given approximate dates for delivery.

Including personal anecdotes about products, give basic product details.

Avoid vagueness, unprofessional tone, missing details and product information, and lack of proofreading.

The subject heading is used to sign the memo.

The subject heading contains the author's name.

The subject heading is a decorative element without purpose.

The subject heading provides a clear and concise summary of the memo's content.

To provide a summary of the product features.

To list the company's achievements and history.

To entertain the reader with engaging stories.

The significance of a call to action that guides the reader towards taking a specific action.

Sender's address, recipient's address, date, subject heading, greeting, detailed explanation of the issue, request for resolution, and closing.

The sender's address, date, reference nu,mber, subject heading, request for resolution.

A subject heading, brief note without any details and complimentary close with name.

Only the recipient's address, greeting, request for resolution, complimentary close and a signature.

Used when you want someone else to have the information in the memo, but you don't need them do to anything but read the email.

Used when sending out a memo and you want to keep the recipient list hidden from management.

Used as the recipient's memo address, the main person you're sending an memo to.

Used to let a second recipient see the memo but the first recipent does not know that the memo was received.

Sent to potential customers in order to get the reader to do something, usually buy a product.

Sent to the company by consumers or businesses to order goods or services; payment is sometimes included.

Sent from the consumer to the company to report unhappiness with the product or ordering process. 

Sent from the company to the customer to let the customer know that something has been done in response to a claim or complaint. 

Sent to potential customers in order to get the reader to do something, usually buy a product.

Sent to the company by consumers or businesses to order goods or services; payment is sometimes included.

Sent from the consumer to the company to report unhappiness with the product or ordering process. 

Sent from the company to the customer to let the customer know that something has been done in response to a claim or complaint. 

Sent to potential customers in order to get the reader to do something, usually buy a product.

Sent to the company by consumers or businesses to order goods or services; payment is sometimes included.

Sent from the consumer to the company to report unhappiness with the product or ordering process.

Sent from the company to the customer to let the customer know that something has been done in response to a claim or complaint. 

Letters sent from businesses to consumers to let them know that a communication has been received, but actions may or may not have taken place.

Letters from a previous employer that describe the sender's relationship with a potential employee; prospective employers use these in the hiring process.

Letters sent after some type of initial communication to update the customer on the status of events. 

Letters sent that ask a question or try to get information from the recipient.

A type of letter used to ask questions.

A research instrument consisting of a series of questions that must be delivered electronically

A research instrument consisting of a single question for the purpose of gathering information.

A set of questions used for gathering information.

Wide and Narrow

Flat and Tall

Open and Closed

How and Why

Interviewee

Respondent

Researcher

Interviewer

Quantitative data and Qualitative Data

Qualitative data and Discrete data

Discrete data and Quantitative data

Continuous data and Qualitative Data

Memo

Letter

Questionnaire

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Memos

Letters

Questionnaires

Conferences