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Survey Methods and Terminology

Total questions: 17

Worksheet time: 11mins

Name
Class
Date
1.

Which mode of interview is most common in public polling?

a)

Online

b)

Text message

c)

Live telephone

d)

Paper

2.

What does the term 'method' refer to in the context of this study?

a)

The source of respondents

b)

The type of questions asked

c)

The duration of the survey

d)

The cost of the survey.

3.

What is a survey panel?

a)

A group of people who create surveys

b)

A group of people who agree to take surveys

c)

A list of survey questions

d)

A method of analyzing survey data.

4.

What is the main characteristic of a probability-based panel?

a)

It uses random sampling

b)

It uses convenience sampling

c)

It uses only online surveys

d)

It uses only telephone surveys.

5.

What is the purpose of online opt-in polls?

a)

To randomly select respondents

b)

To recruit respondents from various online sources

c)

To conduct face-to-face interviews

d)

To analyze survey data.

6.

What is registration-based sampling primarily used for?

a)

To create a list of survey questions

b)

To maintain a list of registered voters

c)

To analyze survey data

d)

To conduct telephone interviews.

7.

What is the role of text message polling?

a)

To conduct face-to-face interviews

b)

To direct respondents to an online survey

c)

To analyze survey data

d)

To create survey questions.

8.

What is the difference between a sponsor and a vendor in surveys?

a)

Sponsors release results, vendors collect data

b)

Sponsors collect data, vendors release results

c)

Sponsors create questions, vendors analyze data

d)

Sponsors analyze data, vendors create questions.

9.

What is the main advantage of using multiple methods in polling?

a)

It increases the accuracy of the poll

b)

It reduces the cost of the poll

c)

It shortens the duration of the poll

d)

It simplifies the analysis of the poll.

10.

What are two methods of surveying?

a)

tests and interviews

b)

experiments and questionnaires

c)

interviews and questionnaires

d)

case studies and experiments

11.

Researchers cannot generalize findings unless their samples are random. In order for a sample to be truly random, every member of the entire group has to have an equal chance of being chosen to participate. Which of the following is an example of a random sampling procedure used to pick 100 participants for a research project?

a)

Design a Web site that has an online version of a questionnaire and include the first 100 people who complete the survey.

b)

Put an ad in the newspaper and pick the first 100 people who respond.

c)

Choose participants from the entire population of interest by putting all the names in a bowl, picking names one at a time until you reach 100, and involving as many of those 100 as possible.

d)

Send questionnaires to the entire population of interest and include the first 100 people who return the questionnaire.

12.
4. What does it mean for a sample to be "representative"?
a)
It is made up of a variety of populations
b)
It perfectly mirrors the target population
c)
It includes individuals from multiple societies
d)
It reflects the characteristics of the target population
13.

A researcher is conducting a study on sleep patterns in adults. They obtain a list of all adults in a city and use a random number generator to select 500 people from the list. These 500 people are invited to participate in the study, ensuring that the sample is representative of the city's adult population.

a)

Random Sample

b)

Placebo Effect

c)

Naturalistic Observation

d)

Survey

14.

What does "population" refer to in the context of sampling?

a)
The group of people participating in a study
b)
The target group for a research study
c)
All the individuals within a society
d)
The sample selected for a research study
15.
Which of the following is most important when conducting survey research?
a)
Choosing a representative sample
b)
choosing a large sample
c)
choosing a biased sample
d)
choosing a sample that includes every member of the population
16.

Which of the following questions is most likely to appear on a push poll?

a)

Do you approve of increasing the military budget?

b)

Do you approve of raising property taxes slightly to help fund schools?

c)

Do you approve of the waste of money on failing social service agenicies under the current governor?

d)

Do you approve of rolling back environmental regulations to encourage business investment?

17.

What is the significance of margin of error in a poll?

a)
The margin of error indicates the exact outcome of the poll.
b)
The margin of error is irrelevant to the accuracy of the poll.
c)
The margin of error is significant as it quantifies the uncertainty in poll results.
d)
The margin of error only applies to surveys with more than 1000 respondents.