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Operations Management (THSM3)

Total questions: 20

Worksheet time: 10mins

Name
Class
Date
1.

A renowned resort chain has implemented a new policy where staff members are required to greet every guest with a warm smile and a personalized welcome. This initiative aims to make guests feel valued and appreciated. Which dimension of quality service is the resort chain primarily focusing on with this new policy?

a)

Reliability

b)

Tangibility

c)

Empathy

d)

Courtesy

2.

A popular airline has introduced a mobile app that allows passengers to check flight status, book tickets, and receive real-time updates in multiple languages. This app aims to enhance the overall travel experience by keeping passengers well-informed. Which dimension of quality service is the airline primarily addressing with this mobile app?

a)

Communication

b)

Competence

c)

Security

d)

Access

3.

A cruise line has upgraded its fleet with modern, well-maintained ships and stylish interiors to provide a visually appealing and comfortable experience for passengers. Which dimension of quality service is the cruise line primarily improving with these upgrades?

a)

Tangibility

b)

Reliability

c)

Credibility

d)

Access

4.

A global airline company has implemented a new customer feedback system to gather real-time insights from passengers about their flight experience. The airline uses this data to make immediate improvements and address any issues raised by customers. Which quality management approach is the airline company primarily employing to enhance its services?

a)

Competitive Benchmarking Approach

b)

Product Attributed Approach

c)

Customer-Oriented Approach

d)

Process Improvement Approach

5.

A family recommends a particular beach resort to their friends after having a wonderful vacation there. The friends decide to book their next holiday at the same resort based on this recommendation. Which key factor influenced the friends’ decision to book the resort?

a)

Word of Mouth Communication

b)

Personal Needs and Preferences

c)

Experience

d)

External Communication

6.

This refers to the overall process of identifying, attracting, screening, shortlisting, and interviewing suitable candidates for jobs within an organization.

a)

Compensation

b)

Promotion

c)

Hiring (Recruitment) 

d)

Managing Relations

7.

It is the total cash and non-cash payments that you give to an employee in exchange for the work they do for your business.

a)

Evaluation and Management 

b)

Compensation

c)

Training and Development 

d)

Planning

8.

Which recruitment method involves finding prospective candidates through the social networks of current employees and offering rewards in return?

a)

Job Advertising

b)

Internal Promotions

c)

Employee Referrals

d)

College and University Job Fair

9.

What is the primary benefit of internal promotions according to Steve Parfett?

a)

They help in finding prospective candidates through social networks.

b)

They encourage ambitions and demonstrate employees’ ability and interest.

c)

They involve shifting an employee from one job to another without changing responsibilities.

d)

They help participants find work through government programs.

10.

Which source of applications involves keeping all documents submitted by potential candidates in one file for easy access by HR staff?

a)

Applicant Files

b)

Transfers within the company

c)

Government-sponsored employment services

d)

Job Advertising

11.

Which training method involves creating a controlled environment that closely resembles the actual workplace for trainees to practice their skills?

a)

On the Job Training

b)

Simulation Training

c)

Webinar Training

d)

Seminar

12.

What is a key feature of On-the-Job Training (OJT)?

a)

It involves learning through computer programs.

b)

It allows trainees to practice in a risk-free setting.

c)

It includes mentoring, job rotation, and coaching.

d)

It is an online seminar for large groups.

13.

Which training method allows trainees to learn at their own pace and schedule?

a)

Computer-Assisted Instruction or Online Courses

b)

On the Job Training

c)

Seminar

d)

Industry Conferences

14.

What is the primary benefit of webinar training in the tourism industry?

a)

It provides a risk-free environment for practice.

b)

It allows for real-time, interactive learning experiences.

c)

It involves face-to-face meetings to discuss specific topics.

d)

It helps individuals gain professional certification.

15.

Which training method involves structured meetings where small groups gather to discuss and learn about specific topics?

a)

Mentoring

b)

Certificate Training

c)

Seminar

d)

OJT

16.

What is the primary purpose of an operations strategy?

a)

To allocate funding to the business.

b)

To create the overall strategy of the business.

c)

To support the strategic direction of the firm.

d)

To evaluate actual performance.

17.

Which of the following is NOT a primary task of strategic management?

a)

Understand the environment.

b)
  1. Define organizational goals.

c)

Allocate funding to the business.

d)

Evaluate actual performance.

18.

What does strategic analysis enable an organization to do?

a)

Allocate funding to the business.

b)
  1. Identify and understand potential opportunities and constraints.

c)

Evaluate actual performance.

d)

Define internal competencies and weaknesses.

19.
  1. What is the focus of internal analysis?

a)

Evaluating the industry environment.

b)

Examining competitive structure.

c)

Evaluating all aspects of the organization itself.

d)
  1. Identifying potential opportunities and constraints.

20.
  1. What does external analysis examine?

a)
  1. Internal competencies and weaknesses

b)

The overall strategy of the business

c)

The industry environment of a company

d)

The strategic direction of the firm