WorksheetsSEM I Unit 2 Post Test
Total questions: 21
Worksheet time: 11mins
Liza has always wanted a horse, and she has finally saved enough money to buy one very soon. In marketing terms, Liza is a
Market Segment
Resource
Target Group
Market
To buy a product, customers in a market must first
be willing to buy the product.
learn the product’s features.
make sure the product is on sale.
locate the product in a store.
A target market can be described as the
sample of the market.
group of customers the business seeks to attract.
direction the market is headed.
way a business draws its customers.
When examining a market, marketers primarily notice its
records
leaders
categories
merchants
Marzetti’s Musical Instruments has determined that it will focus its marketing efforts on senior high school students. Marzetti’s is engaged in __________ marketing.
mass
risky
target
industrial
The same person can be included in more than one
religion
income level
generation
target market
When using mass marketing, marketers seek to appeal to the __________ market.
entire
local
loyal
teen
When sellers offer one-size-fits-all products that will appeal to most buyers, they are using
mass production
market segmentation
mass marketing
demographic segmentation
Market segmentation is about dividing the market into __________ groups.
specific
identical
general
age
When the total market is divided, one of its groups is called a market
share
slice
segment
subdivision
The Thompson Company decided it would be more successful if it divided the total market for its products into smaller, more specific groups of consumers. This business is engaged in
mass marketing
industrial marketing
market domination
market segmentation
Mass marketing is not as precise as __________ marketing.
direct
segment
promotional
event
Today’s customers are not influenced by mass marketing alone because they are more
discerning
decisive
determined
disciplined
Marketers divide their markets by grouping customers according to their
differences
hobbies
occupations
similarities
Sorting customers by their physical and social characteristics is called _________ segmentation.
psychographic
demographic
behavioral
statistical
The community college has decided to market its evening classes to women ages 18–30 who are high school graduates. What type of segmentation is the college using?
Geographic
Demographic
Behavioral
Psychographic
The characteristic that reflects where customers fit in the day-to-day buying routine is their
socioeconomic status.
origin or heritage.
personal belief.
life stage.
Geographic segmentation is dividing a market by where customers are
working
born
living
educated
When marketers sort customers psychographically, they divide them by
likable traits.
lifestyle habits.
level of education.
loyalty to a brand.
What is psychographic segmentation?
the division of a market on the basis of customers' response to a product
the division of a market on the basis of its physical and social characteristics
the division of a market on the basis of where customers are located
the division of a market on the basis of customer's lifestyles and personalities
What is a sports marketing plan?
the company's configuration of employees for accomplishing specific business tasks; how the business is organized
a set of procedures or strategies for attracting the target customer to a sports business
a marketing tool that investigates a business's strengths, weaknesses, opportunities, and threats in an organized fashion
an outline or a series of steps or goals used by an individual or business designed to accomplish a financial goal
