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POM 2ND QTR. DIAGNOSTIC TEST

Total questions: 44

Worksheet time: 41mins

Name
Class
Date
1.

This is the sum of all the values that customers give up to gain the benefits of having or using a product or service.

a)

Pricing

b)

Internal Factors

c)

Skimming

d)

Prestige

2.

This is affecting pricing include the company's overall marketing strategy, objectives, and marketing mix, as well as other organizational considerations.

a)

External Factors

b)

Penetration

c)

Skimming

d)

Internal Factors

3.

This include the nature of the market and demand and other environmental factors.

a)

External Factors

b)

Price Skimming

c)

Pricing

d)

Internal Factors

4.

This is a type of pricing strategy in which businesses initially charge a high price for their product, service before gradually reducing the price to attract a more price-sensitive market segment.

a)

External Factors

b)

Price Skimming

c)

Pricing

d)

Internal Factors

5.

This is to maximize revenue to the greatest extent while interest from consumers is high and the business is facing limited competition.

a)

Price Skimming

b)

Skimming

c)

Prestige

d)

Market Penetration

6.

It refers to the percentage of the target market that sell during a given time period.

a)

Market Share

b)

Pricing

c)

Prestige

d)

Market Penetration

7.

It refers to the portion of your market's total value that the business commands.

a)

Market Share

b)

Penetration

c)

Price Skimming

d)

Market Penetration

8.

This pricing technique of setting relatively low initial entry price, often lower than the eventual

market price, to attract new customers.

a)

Penetration

b)

Market Penetration

c)

Market Share

d)

Prestige

9.

This is physiological pricing strategy that sets prices of luxury products to the expectations of a niche class of customers who associate higher with superior quality.

a)

Price Skimming

b)

Pricing

c)

Prestige

d)

Penetration

10.

It refers to the path or route through which goods and services travel to get from the place of production or manufacturer to the final users.

a)

Business-to-Business

b)

Business-to-Customer

c)

Distribution Channel

d)

All of the above

11.

It occurs between a product and industrial users of raw materials needed for the manufacturer of finished products.

a)

Business to business

b)

Business to customer

c)

Distribution channel

d)

None of the above

12.

It occurs between the producer and the final user.

a)

Business to business

b)

Business to customer

c)

Distribution channel

d)

Market penetration

13.

What marketing channel that the producer sells the goods or provides the service directly to

the consumer no intermediary, such as a wholesaler, agent or retailer.

a)

Producer to customer

b)

Producer to retailer to customer

c)

Producer to wholesaler to customers

d)

Producer to agent to wholesaler to customers

14.

What marketing channel that purchases are made by the retailer from the producer or manufacturer and then the retailer sells the merchandise to the consumers?

a)

Producer to retailer to customers

b)

Producer-customer

c)

Yess

d)

Noo

15.

What marketing channel that the wholesalers buy the products from the manufacturer/ distributor and sell them to the consumers?

a)

Producer to retaretailer

b)

Idk

c)

Producer-wholesalers/distributor-customers

d)

Producer to customers

16.

This distribution channel involves more than one intermediary before the product gets into the hands of the consumer. This middleman, known as the agent, assists with the negotiation between the manufacturer and the seller.

a)

Producer to customers

b)

Hehe

c)

Producer to retailer to customers

d)

Producer to agent to wholesaler to customers

17.

28. It refers to an average level of prices in the economy is neither increasing nor decreasing.

(a)  

18.

This is one of the distribution channels that the producer should encourage the suggestions from the middlemen who are very close to the final users and know what they can pay for the product.

a)

Financing

b)

Pricing

c)

Title

d)

Matching Demand and Supply

19.

This is the supervision of materials, information, and finances as they move in a process from supplier to manufacturer to wholesaler to retailer to consumers.

a)

Demand Management

b)

Supply Chain Management

c)

Customer Service Management

d)

Quality Improvement

20.

What do you call of the communication methods used by a company to inform both customers and prospects about their products or services?

(a)  

21.

This is the process of persuading a possible customer to purchase the product and designed to be used as a short-term tactic to boost sales.

a)

Advertising

b)

Personal Selling

c)

Sales Promotion

d)

Direct Marketing

22.

It includes ongoing activities to ensure the overall company has a strong public image and helping the public to understand the company and its products.

(a)  

23.

34 . It occurs when business addresses customers through a multitude of channels including mail, e-mail, phone, and in-person

a)

Direct Marketing

b)

Indirect Marketing

c)

Personal Selling

d)

Advertising

24.

35. It refers to a promotional method in which the salesperson uses skills and techniques for building personal relationships with another party that result in both parties obtaining values.

a)

Personal selling

b)

Direct marketing

c)

Advertising

d)

Shoppee

25.

36. It is a free product when customers buy another product.

a)

BOGO

b)

Free Gifts

c)

Loyalty Cards

d)

Money off coupons

26.

37. This is where customers earn points for buying certain goods or shopping at certain retailers that can later be exchanged for money, goods or other offers.

(a)  

27.

This form of advertising aims to capture an audlence's attention when they read particular publications or receive something in the mail.

a)

Broadcasting Marketing

b)

Broadcasting Advertising

c)

Print Marketing

d)

Guerilla Marketing

28.

What advertisement strategy in which company uses surprise Interactions in order to promote a product or service?

(a)  

29.

40. What is the most effective method of advertising?

a)

Digital advertising

b)

Word-of-mouth advertising

c)

Mobile advertising

d)

Public service advertising

30.

This is a five step process marketers use to create customer value and build long-lasting Customer relationships

a)

Market Analysis

b)

Marketing Process

c)

Porter's model

d)

Idk

31.

This represent those specific characteristics of the business that offer an advantage over its competitors.

(a)  

32.

These are characteristics that limit performance and could represent an obstacle in achieving objectives.

(a)  

33.

This include external condition that could help improve performance of that can be capitalized upon or exploited.

(a)  

34.

indicate external conditions and situations that could hinder performance, so ways of defending against them can be explored.

(a)  

35.

Who was developed the Five Forces Model?

(a)  

36.

This is represented by their ability to determine the terms and price of supply and will increase if there are fewer suppliers than buyers.

(a)  

37.

It refers to the pressure that customers exert on companies to obtain high quality products and services at a lower price.

(a)  

38.

It refers to viable, alternative choices of products or services that the customer can make which meet the same needs as the original product

(a)  

39.

If an industry is easily accessible to new entrants or if it is easy for customers to choose substitute products, it can be said that competitive rivalry is likely to be high. What do you call of this in Porter's Forces Model?

(a)  

40.

Many companies that create new products set high initial prices to skim revenues layer by layer from the market. What do you call of this strategy?

(a)  

41.

What kind of system that develops and maintains enough variety of materials or products to meet a manufacturer's or consumer's demands?

a)

A. Inventory control

b)

B. Order processing

c)

C. Production scheduling

d)

D. Transportation

42.

. The customers receive coupons or cut coupons out of newspapers or a products packaging that enables them to purchase the product next time at a reduced price. What methods of sales promotion is to be used?

(a)  

43.

What do you call a lists that the ranking process is used to prioritize the items so that the top items in each category can be used to provide a basis for the development of objectives, strategies and tactics.

a)

A. Financial analysis

b)

B. Market-share analysis

c)

C. Porter's Five Forces Model

d)

D. SWOT analysis

44.

What is the first stage of the marketing process?

(a)