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WorksheetsPOM 2ND QTR. DIAGNOSTIC TEST
Total questions: 44
Worksheet time: 41mins
This is the sum of all the values that customers give up to gain the benefits of having or using a product or service.
Pricing
Internal Factors
Skimming
Prestige
This is affecting pricing include the company's overall marketing strategy, objectives, and marketing mix, as well as other organizational considerations.
External Factors
Penetration
Skimming
Internal Factors
This include the nature of the market and demand and other environmental factors.
External Factors
Price Skimming
Pricing
Internal Factors
This is a type of pricing strategy in which businesses initially charge a high price for their product, service before gradually reducing the price to attract a more price-sensitive market segment.
External Factors
Price Skimming
Pricing
Internal Factors
This is to maximize revenue to the greatest extent while interest from consumers is high and the business is facing limited competition.
Price Skimming
Skimming
Prestige
Market Penetration
It refers to the percentage of the target market that sell during a given time period.
Market Share
Pricing
Prestige
Market Penetration
It refers to the portion of your market's total value that the business commands.
Market Share
Penetration
Price Skimming
Market Penetration
This pricing technique of setting relatively low initial entry price, often lower than the eventual
market price, to attract new customers.
Penetration
Market Penetration
Market Share
Prestige
This is physiological pricing strategy that sets prices of luxury products to the expectations of a niche class of customers who associate higher with superior quality.
Price Skimming
Pricing
Prestige
Penetration
It refers to the path or route through which goods and services travel to get from the place of production or manufacturer to the final users.
Business-to-Business
Business-to-Customer
Distribution Channel
All of the above
It occurs between a product and industrial users of raw materials needed for the manufacturer of finished products.
Business to business
Business to customer
Distribution channel
None of the above
It occurs between the producer and the final user.
Business to business
Business to customer
Distribution channel
Market penetration
What marketing channel that the producer sells the goods or provides the service directly to
the consumer no intermediary, such as a wholesaler, agent or retailer.
Producer to customer
Producer to retailer to customer
Producer to wholesaler to customers
Producer to agent to wholesaler to customers
What marketing channel that purchases are made by the retailer from the producer or manufacturer and then the retailer sells the merchandise to the consumers?
Producer to retailer to customers
Producer-customer
Yess
Noo
What marketing channel that the wholesalers buy the products from the manufacturer/ distributor and sell them to the consumers?
Producer to retaretailer
Idk
Producer-wholesalers/distributor-customers
Producer to customers
This distribution channel involves more than one intermediary before the product gets into the hands of the consumer. This middleman, known as the agent, assists with the negotiation between the manufacturer and the seller.
Producer to customers
Hehe
Producer to retailer to customers
Producer to agent to wholesaler to customers
28. It refers to an average level of prices in the economy is neither increasing nor decreasing.
(a)
This is one of the distribution channels that the producer should encourage the suggestions from the middlemen who are very close to the final users and know what they can pay for the product.
Financing
Pricing
Title
Matching Demand and Supply
This is the supervision of materials, information, and finances as they move in a process from supplier to manufacturer to wholesaler to retailer to consumers.
Demand Management
Supply Chain Management
Customer Service Management
Quality Improvement
What do you call of the communication methods used by a company to inform both customers and prospects about their products or services?
(a)
This is the process of persuading a possible customer to purchase the product and designed to be used as a short-term tactic to boost sales.
Advertising
Personal Selling
Sales Promotion
Direct Marketing
It includes ongoing activities to ensure the overall company has a strong public image and helping the public to understand the company and its products.
(a)
34 . It occurs when business addresses customers through a multitude of channels including mail, e-mail, phone, and in-person
Direct Marketing
Indirect Marketing
Personal Selling
Advertising
35. It refers to a promotional method in which the salesperson uses skills and techniques for building personal relationships with another party that result in both parties obtaining values.
Personal selling
Direct marketing
Advertising
Shoppee
36. It is a free product when customers buy another product.
BOGO
Free Gifts
Loyalty Cards
Money off coupons
37. This is where customers earn points for buying certain goods or shopping at certain retailers that can later be exchanged for money, goods or other offers.
(a)
This form of advertising aims to capture an audlence's attention when they read particular publications or receive something in the mail.
Broadcasting Marketing
Broadcasting Advertising
Print Marketing
Guerilla Marketing
What advertisement strategy in which company uses surprise Interactions in order to promote a product or service?
(a)
40. What is the most effective method of advertising?
Digital advertising
Word-of-mouth advertising
Mobile advertising
Public service advertising
This is a five step process marketers use to create customer value and build long-lasting Customer relationships
Market Analysis
Marketing Process
Porter's model
Idk
This represent those specific characteristics of the business that offer an advantage over its competitors.
(a)
These are characteristics that limit performance and could represent an obstacle in achieving objectives.
(a)
This include external condition that could help improve performance of that can be capitalized upon or exploited.
(a)
indicate external conditions and situations that could hinder performance, so ways of defending against them can be explored.
(a)
Who was developed the Five Forces Model?
(a)
This is represented by their ability to determine the terms and price of supply and will increase if there are fewer suppliers than buyers.
(a)
It refers to the pressure that customers exert on companies to obtain high quality products and services at a lower price.
(a)
It refers to viable, alternative choices of products or services that the customer can make which meet the same needs as the original product
(a)
If an industry is easily accessible to new entrants or if it is easy for customers to choose substitute products, it can be said that competitive rivalry is likely to be high. What do you call of this in Porter's Forces Model?
(a)
Many companies that create new products set high initial prices to skim revenues layer by layer from the market. What do you call of this strategy?
(a)
What kind of system that develops and maintains enough variety of materials or products to meet a manufacturer's or consumer's demands?
A. Inventory control
B. Order processing
C. Production scheduling
D. Transportation
. The customers receive coupons or cut coupons out of newspapers or a products packaging that enables them to purchase the product next time at a reduced price. What methods of sales promotion is to be used?
(a)
What do you call a lists that the ranking process is used to prioritize the items so that the top items in each category can be used to provide a basis for the development of objectives, strategies and tactics.
A. Financial analysis
B. Market-share analysis
C. Porter's Five Forces Model
D. SWOT analysis
What is the first stage of the marketing process?
(a)
