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Worksheetsuntitled
Total questions: 26
Worksheet time: 13mins
Which two of the following are examples of qualitative data?
In an entire school there are 1053 students
The new born baby has very soft skin
The average height for women in the UK is 5ft 4.7 inches
9 million people in the UK are members of a gym
The colour of the school uniform is mauve
Which two of the following are examples of primary market research?
Articles on the Internet
Direct observation
Newspaper reports
Face-to-face survey
Government statistics
Which one of the following is not an example of a customer need or expectation?
Convenience
Good quality
Limited choice
Value for money
Which one of the following is the correct definition of market research?
The process responsible for getting the right product to customers at the right price, in the right place, at the right time
The systematic investigation and study of materials and sources to improve knowledge
A place where buyers and sellers get together to exchange products and services
The collection, collation and analysis of data relating to the consumption of goods and services
Which one of the following is an example of quantitative data?
The food we all ate tasted really tangy
Everyone in the group has a Smartphone
Most people in the group are not very happy
Some people in the class are very confident
Which of the following is a reason why businesses conduct market research?
To identify and understand:
Employee needs
Shareholder needs
Customer needs
Manager needs
An independent coffee shop offers customers a wide selection of coffee types. Which of the following customer needs is being met:
Convenience
Choice
Quality
Price
Ryobi sends out a survey to past purchasers of their portable drill
Primary
Secondary
Which of the following best describes a type of survey that involves asking a series of questions to respondents to find out specific information to meet business needs?
Observation
Questionnaire
Government report
Market report
Why do businesses use market research?
To identify customer needs
To sell goods and services
To advertise
True or False: primary research is very generic and not specific.
True
False
The positive feeling customers have about a business that meets their needs is
customer satisfaction
quality service
customer service
consistent quality service
Using the government statistics to find out about the favorite cereals among children
Primary research
Secondary research
Which of the following statements best describes the term, reward?
The probability that something will go wrong
The chance of loss or damage
When a hoped for outcome does not happen
The benefits gained through business activity
An entrepreneur has developed a unique product to launch into the market. Which of the following best describes how this new business idea came about?
An original idea
Adapting an existing product
Adapting an existing service
Adapting an existing idea
A product or service is obsolete when sales:
Start to rise
Rise rapidly
Growth slows
Fall or come to an end
Which of the following is an example of the role of an entrepreneur?
Producing goods or services
Meeting customer needs
Organising resources
Offering customer convenience
Which of the following is NOT an example of adding value
Quality
Branding
Selling an item for less
Unique selling point
Which of the following is not a reason why entrepreneurs create new business ideas?
Obsolete products
Create more jobs
Consumer needs and wants change
Advanced technology
A budding entrepreneur who is looking to set up a new enterprise is concerned that the business might not provide enough of a stable income to maintain his current standard of living. Which of the following best describes this risk?
Inability to break even
Lack of security
Business failure
Lack of independence
Which of the following best describes the term, obsolete? When consumers:
Demand more of a particular product or service
Want, and can afford, to buy more products and services
Can no longer afford to buy a particular product or service
No longer want to buy a product or service
Which one of the following is not an example of a customer need or expectation?
Convenience
Good quality
Limited choice
Value for money
Every business decision has an element of ____
segmentation
security
globalisation
risk
