Mengapa audience insight penting dalam strategi marketing?

Apa langkah pertama dalam membuat strategi marketing?

Contoh kampanye yang menggunakan audience insight adalah?

Apa yang harus dilakukan setelah menentukan masalah audiens?

Apa yang dimaksud dengan passion point?

Apa yang menjadi fokus utama dalam mencari insight?

Apa yang harus ada dalam strategi pemasaran?

Apa yang dimaksud dengan pain point?

Contoh solusi untuk aplikasi keuangan adalah?

Siapa target audiens untuk aplikasi keuangan yang membantu mengontrol pengeluaran?

Apa yang harus dilakukan setelah memiliki insight?

Apa yang menjadi contoh pain point untuk aplikasi keuangan?

Apa yang harus dilakukan untuk menentukan masalah audiens?

Apa yang menjadi fokus dalam menentukan passion point audiens?

Apa yang dimaksud dengan audience persona?

Apa saja metode yang dapat digunakan untuk memahami audiens?

Apa yang termasuk dalam aspek demografi audiens?

Apa yang dimaksud dengan aspek psikografi?

Apa yang menjadi fokus dalam aspek motivasi audiens?

Apa yang termasuk dalam aspek frustasi audiens?

Apa yang dapat dilakukan untuk mengumpulkan data demografi audiens?

Apa contoh karakteristik demografi dari audience persona yang diberikan?

Apa yang menjadi nilai-nilai dalam psikografi audiens yang dicontohkan?

Apa yang menjadi motivasi audiens dalam membeli produk?

Apa yang menjadi hambatan bagi audiens dalam memenuhi kebutuhan mereka?

Apa yang menjadi karakteristik gaya hidup audiens dalam contoh?

Apa yang dicari audiens dalam pengalaman belanja?

Apa yang menjadi masalah utama bagi audiens dalam contoh?

Apa yang dapat dilakukan merek untuk memahami audiens dengan lebih baik?

Analysing engagement activity reveals insights about what your audience likes, thinks, and needs

Brand stories that are not being discussed by consumer

Additional stories that customers are telling about the brand

Brand stories are being amplified by consumer

 Social listening tools are powerful technologies that can give you powerful insights and views into your audience conversations across a wide range of social platforms. Despite this, there are techniques you can perform to enhance the value of what your social listening data. What are the two techniques you should be using to realize maximum value from any social listening effort?

Web analytics tools can reveal behavior patterns about consumers based on click paths throughout websites and have advanced segmentation and testing capabilities as well. However, there is a limit to how far web analytics can go because of their design. Which of the limitations below is the Achilles heel of web analytics tools?

Audience analysis includes many categories of analytics tools from search insights, customer surveys, to website profiling tools. According to a 2017 Forrester survey, what category of tool is used most for digital intelligence by enterprise marketers?

Reputation has long been a focus for brands seeking to out-perform their competitors. The more known and favorable your brand is, the better right? In Chapter 5, we describe a paradigm shift for digital strategy development that changes the focus to a new model. What model listed below is the new ‘reputation’?

An audience analysis involves several different research activities that key information about what matters most about the audience you’re trying to reach. Which of the categories listed below is NOT something that the audience analysis process will provide?

Audience analysis is a robust and comprehensive approach to understanding consumers. As a result, there are several use cases that apply. Of the use cases listed below, select the ones that apply to an audience analysis.

Google collects many different forms on data about consumers across a wide universe of products from search to Android phones to IoT devices like Google Home and builds a profile about you. Select the data point below that Google DOES NOT collect about a consumer.

With the explosion of audience data, marketers have a much better understanding of the people they are trying to reach. Audience data provides several benefits to brands but there is one that provides a benefit to both the brand and the consumer. What is it?

In chapter 4, we describe a specific analytical framework that you can do to identify areas in which your brand is not aligned with the audience(s) that you’re targeting. Choose the answer below that is described above.

Brands should feel confident that they understand consumers based on what consumers tell because there is a diverse set of tools for capturing qualitative feedback from consumers on what they want. Please select whether this statement is true or false.

Brand Audience has become an increasingly important area of focus, as micro-audiences have emerged and added more complexity for brands marketing efforts. Understanding them and delivering relevant content and messaging is the new norm. There are three dimensions for Brand Audience. Select the answer below that is NOT one of the three dimensions.

Identify the tool used in the examples for determining ‘share of search’ in Chapter 4 that is freely available to anyone.

Unfortunately, there are not very many tools available to companies who want to determine their Brand Share of Voice and the performance of their competitors in social media. Please select whether this statement is true or false.

Understanding your brand’s digital market share can be viewed through several different lenses. What sorts of questions can these data sources answer? Select the view below that is NOT one of the primary ways to view brand share in a Digital Brand Analysis.

Content for brands is the fuel for making their digital marketing programs relevant and successful. The most important thing to focus on when creating content is quality. Unless you have high-quality, premium content, you’ll be unable to reach your audience.

There are three primary components of a Digital Brand Analysis that we discuss throughout the course of this chapter. Please select the answers below that reflect those three focus areas.

Chapter 4 describes several reasons why you may decide to do a Digital Brand Analysis. Please select the answers (multiple choice) below that most closely reflects the most important reasons for a Digital Brand Analysis

A Digital Brand Analysis can help you understand how discoverable you & your content is through search rankings, how engaging your content and experiences are across social platforms or brand websites, and how your brand compares to closest competitors in these areas, as well as from the perspective of the consumer audiences you’re trying to reach. How often should a Digital Brand Analysis be done?

What distinguishes "Data" from "Consumer Insight" (C.I)?

How does a "Finding" differ from "Consumer Insight" (C.I.)?

Which concept represents "Why people do what the do"?

Which concept represents "What People Do"?

TRUE OR FALSE: Is Insight equal to Conclusion?

TRUE OR FALSE: Is Insight equal to Data?

What is the closest definition of "Consumer Insight"?