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Market Seg

Total questions: 110

Worksheet time: 1hrs 3mins

Name
Class
Date
1.

Market segmentation is a

a)

function

b)

marketing function

c)

dividing total market upon a certain useful criteria

d)

All of the above

2.
A ________analysis is based on a customers changes in attitudes, lifestyles, and opinions.
a)
Demographic
b)
Social-Cultural(Psychographics)
c)
Geographic
d)
Behavioral
3.
The change in climate of the city, where a product is being sold will affect the __________region of the marketing plan.
a)
Geographic
b)
Demographic
c)
Psychographic
d)
Telepathic
4.
A customers interest in playing basketball can help a marketer determine his/her ______.
a)
Psychographic criteria
b)
Geographic criteria
c)
Demographic criteria
d)
Behavioral criteria
5.
Knowing a customers family size can not help determine the demographics of the target market.
a)
TRUE
b)
FALSE
6.
Ms. Montford's loyalty to purchasing only coach handbags will help in determining the_____ aspect of a Market Segmentation analysis.
a)
Target Market
b)
Behavioral
c)
Demographic
d)
Geographic
7.
___________ is a method used to identify customers with similar wants and needs.
a)
Selling
b)
Planning
c)
Market Segmentation
d)
Sales pitch
8.
Which market segmentation method is selected when classifications of age, gender, income, or family size is utilized.
a)
Behaviorial
b)
Psychographic
c)
Demographic
d)
Geographic
9.

Type of promotion that encourages a consumer to be a repeat buyer of a product, service or brand.

a)

trending concept

b)

a name brand or logo

c)

A reader board

d)

loyalty program

10.

How many market segmentations are there?

a)

4

b)

8

c)

2

d)

10

11.

The process of dividing a market of potential customers into groups based on different characteristics is called

a)

Market Segmentation

b)

Market Analysis

c)

Demographics

d)

Consumer identification

12.

Which of these is NOT a Demographic characteristic, or a statistical way of grouping people that is tracked in the US Census?

a)

Age

b)

Household Income

c)

Race

d)

Political preference

13.

Which of these answer includes ONLY examples of demographics?

a)

Marital status, religion, ethnicity

b)

Household income, gender, race

c)

Age, geographical location, gender

d)

Race, age, hobbies

14.

When a business divides its market on the basis of where its customers live is called

a)

geographic segmentation

b)

demographic segmentation

c)

psychographic segmentation

d)

behavioral segmentation

15.

Targeting a group of potential consumers using psychographic characteristics might include using data about

a)

music preferences

b)

race

c)

age

d)

gender

16.

A business' target market includes

a)

Everyone

b)

All the people who might use a product or service

c)

The specific people that the company is aiming to reach with its marketing and sales efforts

d)

One segment of the market

17.
Which market segment would this product appeal to?
a)
High income, males, 18+, who enjoy fast cars
b)
Low income, young, females, who enjoy fast cars
18.
The change in climate of the city, where a product is being sold will affect the __________region of the marketing plan.
a)
Geographic
b)
Demographic
c)
Psychographic
d)
Telepathic
19.
A customers interest in playing basketball can help a marketer determine his/her ______.
a)
Psychographic criteria
b)
Geographic criteria
c)
Demographic criteria
d)
Behavioral criteria
20.
________ involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes. 
a)
Mass customization
b)
Market targeting
c)
Market segmentation
d)
Differentiation
21.

Target market is the group of customers at which a product or service is aimed at?

a)

True

b)

False

22.
Customer Analysis(surveys) are a great source to study a customers buying habits.
a)
TRUE
b)
FALSE
23.
A ________analysis is based on a customers changes in attitudes, lifestyles, and opinions.
a)
Demographic
b)
Social-Cultural(Psychographics)
c)
Geographic
d)
Behavioral
24.
SWOT stands for....
a)
Social Awareness Talents
b)
Social Weakness of Threats
c)
Strengths, Weakness, Opportunities, Threats
d)
None of the abobe
25.
The change in climate of the city, where a product is being sold will affect the __________region of the marketing plan.
a)
Geographic
b)
Demographic
c)
Psychographic
d)
Telepathic
26.
___________is based on the way a customer use the product.
a)
Mass Marketing
b)
Behavioral
c)
Target Market
d)
Demographic
27.
__________are used to identify customers with similar wants and needs.
a)
Geographic Data
b)
Customer Survey
c)
Behavioral Research
d)
Market Segmentations Methods
28.
A customers interest in playing basketball can help a marketer determine his/her ______.
a)
Psychographic criteria
b)
Geographic criteria
c)
Demographic criteria
d)
Behavioral criteria
29.
Segmentation Variable is called..
a)
Customer Characteristics
b)
Market Components
c)
Mass Marketing
d)
None of the above
30.
Chad has an interest partying every weekend this can help a marketer determine his ______.
a)
Psychographic criteria
b)
Geographic criteria
c)
Demographic criteria
d)
Behavioral criteria
31.
Knowing a customers family size can not help determine the demographics of the target market.
a)
TRUE
b)
FALSE
32.
Ms. Montford's loyalty to purchasing only coach handbags will help in determining the_____ aspect of a Market Segmentation analysis.
a)
Target Market
b)
Behavioral
c)
Demographic
d)
Geographic
33.
Money left over after paying your bills and basic living necessities is called.
a)
Disposable Income
b)
Census
c)
Discretionary Income
d)
Savings account
34.
Knowing the income of a potential customer can help you determine products' __________.
a)
Pricing
b)
Place
c)
Promotion
d)
Label
35.
Africa-American, Asian, Hispanic, Caucasian are fall into the __________ category which helps determine how to market a product in a region.
a)
Gender
b)
Income
c)
Marital Status
d)
Ethnic Background
36.
_____________involves using a single marketing strategy to reach all customers.
a)
A Market Plan
b)
Keeping up with the trends
c)
Mass Marketing
d)
None of the above
37.
India researched the target market for her hair care business and found that 50% of African-American population live in the south. If she plans to be successful she should market her business in these cities...
a)
Baltimore, Richmond, Los Angles
b)
Atlanta, Columbia, Charlotte
c)
Oklahoma, Denver, Chicago
d)
All of the above
38.
Money left over after taxes is called...
a)
Disposable Income
b)
Income Tax Check
c)
Discretionary Income
d)
Income extra
39.
A consumer attitude includes all the following..
a)
healthy eating, trend-setting, exercising
b)
shoveling snow, wearing shorts in February 
c)
purchasing from the same company all the time
d)
moving from state to state
40.
A formal written document that directs a company's activities for a specific time is a___________.
a)
Technology solution
b)
Market Target
c)
Market Summary
d)
Marketing Plan
41.
___________ is a method used to identify customers with similar wants and needs.
a)
Selling
b)
Planning
c)
Market Segmentation
d)
Sales pitch
42.
Define what is meant by the term 'market segmentation'
a)
The action or activity of gathering information about consumers' needs and preferences.
b)
The splitting of the market for product or service into different parts, or segments.
43.
Define what is meant by 'target market'
a)
Group of customers at which a product or service is aimed, or targeted.
b)
Splitting the market for a product into different parts, or segments.
44.
Which of the following are methods used to segment a market?
a)
Age, religion, school you go to, eating habits and views on education
b)
Age, gender, income, location and lifestyle.
45.
How is a market segmented by 'age'?
a)
Products can be aimed specifically at males or females or both
b)
People have different hobbies and interests, which can be connected to income and location.
c)
Consumers live in different parts of the country and will have different tastes and needs.  Those living in the city might want a smaller car
d)
Age groups can be split into categories e.g. 0-10, 11-16 or 18+.  Or even by young and old
46.
How is a market segmented by 'gender'?
a)
Products can be aimed specifically at males or females or both
b)
People have different hobbies and interests, which can be connected to income and location.
c)
Consumers live in different parts of the country and will have different tastes and needs.  Those living in the city might want a smaller car
d)
Age groups can be split into categories e.g. 0-10, 11-16 or 18+.  Or even by young and old
47.
How is a market segmented by 'location'?
a)
Products can be aimed specifically at males or females or both
b)
People have different hobbies and interests, which can be connected to income and location.
c)
Consumers live in different parts of the country and will have different tastes and needs.  Those living in the city might want a smaller car
d)
Age groups can be split into categories e.g. 0-10, 11-16 or 18+.  Or even by young and old
48.
How is a market segmented by 'lifestyle'?
a)
Products can be aimed specifically at males or females or both
b)
People have different hobbies and interests, which can be connected to income and location.
c)
Consumers live in different parts of the country and will have different tastes and needs.  Those living in the city might want a smaller car
d)
Age groups can be split into categories e.g. 0-10, 11-16 or 18+.  Or even by young and old
49.
How is a market segmented by 'income'?
a)
People have different hobbies and interests, which can be connected to income and location.
b)
Consumers live in different parts of the country and will have different tastes and needs.  Those living in the city might want a smaller car
c)
The population can also be divided into; low income, middle income and high income. 
d)
Age groups can be split into categories e.g. 0-10, 11-16 or 18+.  Or even by young and old
50.
Segmentation of a market is done to help with?
a)
Targeting advertising more accurately
b)
Increase the amount of products being made
c)
Improving the quality of goods being sold
d)
Making sure that workers are happy at work
51.
Which market segments would this product appeal to?
a)
Young, females, any income, any location
b)
Any age group, females, high income, living in Scotland, sporty
52.
How would you change this product so that it appealed to young males?
a)
Leave the colour as boys like this colour anyway
b)
Change the colour to blue and use different pictures to fairies, by using superheroes. 
53.
Which market segments would this service appeal to?
a)
Male and females with children, over 18, any income, who enjoy holidays as a lifetsyle choice
b)
Males and females, 60+, without children, who are sporty and have high incomes
54.
Which market segment would this product appeal to?
a)
High income, males, 18+, who enjoy fast cars
b)
Low income, young, females, who enjoy fast cars
55.
Which market segment would this product appeal to?
a)
Females, 60+, sporty, living in England, low income
b)
Males, any age, living in Scotland, any income
56.
Which market segment would this service appeal to?
a)
Females, high income, professional people who value leisure time
b)
Males and females, with/without children, middle to high income, with busy lifestyles
57.

The process of dividing a market of potential customers into groups based on different characteristics is called

a)

Market Segmentation

b)

Market Analysis

c)

Demographics

d)

Consumer identification

58.

The term "Demographics" refers to

a)

Grouping potential customers based on their beliefs and preferences

b)

Grouping potential customers based on whether or not they have purchased a product in the past

c)

Grouping potential customers using statistical data such as age, race and gender

d)

Grouping potential customers based on where they live

59.

Which of these is NOT a Demographic characteristic, or a statistical way of grouping people that is tracked in the US Census?

a)

Age

b)

Household Income

c)

Race

d)

Political preference

60.

Which of these answer includes ONLY examples of demographics?

a)

Marital status, religion, ethnicity

b)

Household income, gender, race

c)

Age, geographical location, gender

d)

Race, age, hobbies

61.

Segmenting a market based on customers' attitudes, opinions, and interests is called

a)

Demographics

b)

Psychographics

c)

Geographics

d)

Market Segmentation

62.

Which of these answer includes ONLY examples of psychographics?

a)

Interests, opinions, attitudes

b)

Household income, beliefs, race

c)

Age, geographical location, gender

d)

Ethnicity, age, hobbies

63.

When a business divides its market on the basis of where its customers live is called

a)

geographic segmentation

b)

demographic segmentation

c)

psychographic segmentation

d)

behavioral segmentation

64.

Segmenting a market based on customers' buying habits is an example of

a)

demographic segmentation

b)

psychographic segmentation

c)

behavioral segmentation

d)

geographic segmentation

65.

Demographics includes grouping customers based on which three of these characteristics?

a)

Marital status

b)

Gender

c)

Ethnicity

d)

Buying habits

66.

Targeting a group of potential consumers using psychographic characteristics might include using data about

a)

music preferences

b)

race

c)

age

d)

gender

67.

Targeting a group of potential consumers using geographic data might be a great idea for which types of businesses?

a)

A private school

b)

A dry cleaning business

c)

A restaurant

d)

A political candidate

68.

A business' target market includes

a)

Everyone

b)

All the people who might use a product or service

c)

The specific people that the company is aiming to reach with its marketing and sales efforts

d)

One segment of the market

69.

Which of the following groups would NOT be included in a saddle-making business' target market?

a)

Horses

b)

Horse owners

c)

Horseback riding teachers

d)

Horse trainers

70.

A description of a customer or set of customers that includes demographic, geographic, and psychographic characteristics, as well as buying patterns, is called a

a)

Market segment

b)

Target market

c)

Demographic breakdown

d)

Customer Profile

71.

Explain one benefits to a travel and tourism provider of Market Segmentation

a)

Get to know the wants and needs of customers better. understanding more about your customers makes it easier to cater for their demands and can lead to better customer satisfaction

b)

Is more cost-effective the business only targets those within the targeted profile so can save costs in advertising only in specific locations where it is most likely the target market will see the adverts

c)

Targeting small groups of customer means that they can respond to their needs better

d)

Non of the mentioned points

72.

State two types of Market Segmentation

a)

1. Geographic

2. Psychographic

b)

1. Phsycographic

2. Typographic

c)

1. Demographic

2. Basic Needs

d)

1. Geographic

2. Infographic

73.

Lifestyle market segment is

a)

classified according to wants

b)

classified according to needs

c)

classified according to interests

d)

classified according to fashion

74.

Define the term Market Segmentation

a)

A portion of the entire market that your company is targeting

b)

a subsection of the market that shares different characteristics

c)

Distributing Market based on Value for Money

d)

Select random customers from the market

75.

Define the term "value for money"

a)

Gain customer satisfaction through excellent service

b)

Selling products that are of value to the customers

c)

Exchange rate from $ to MVR

d)

being satisfied with the tourism products at the price you paid for them

76.

Income can be a variable of....

a)

Geographic Segmentation

b)

Psychographic Segmentation

c)

Demographic Segmentation

d)

None of the above

77.

Soneva Jani is more focused on Green Tourism. State how they have segmented their Market based on....

a)

Social Class

b)

Income

c)

Religion

d)

Lifestyle

78.

Cruise ships are famous for old age couples. State how they have segmented their market based on

a)

Geographic

b)

Demographic

c)

Psychographic

d)

Typographic

79.

Market segmentation:

a)

Divides customers into sub groups

b)

Is a method of promotion

c)

Is a qualitative form of market research

d)

Transports products to customers

80.
How is a market segmented by 'lifestyle'?
a)
Products can be aimed specifically at males or females or both
b)
People have different hobbies and interests, which can be connected to income and location.
c)
Consumers live in different parts of the country and will have different tastes and needs.  Those living in the city might want a smaller car
d)
Age groups can be split into categories e.g. 0-10, 11-16 or 18+.  Or even by young and old
81.
How is a market segmented by 'location'?
a)
Products can be aimed specifically at males or females or both
b)
People have different hobbies and interests, which can be connected to income and location.
c)
Consumers live in different parts of the country and will have different tastes and needs.  Those living in the city might want a smaller car
d)
Age groups can be split into categories e.g. 0-10, 11-16 or 18+.  Or even by young and old
82.

An internet travel agent sells expensive round the world cruises. Which of the following market segments is the travel agent most likely to target?

a)

Families with children under 5

b)

Local residents

c)

People with high incomes

d)

Young, single men

83.

The particular market segment at which a business aims its products is known as the:

a)

Target Market

b)

Unique Selling Point

c)

Main Market

d)

Market Leader

84.

The market for a product or service can often be broken down into different area where customers have distinct needs and wants. These areas are called market:

a)

Sections

b)

Segments

c)

Synergies

d)

Forces

85.

Which of the following is an advantage of using market segmentation?

a)

It allows a business to charge higher prices

b)

It lets a business invest more in plant and machinery

c)

It saves business money by avoiding the need for TV advertising

d)

It allows a business to target its promotional strategy more effectively.

86.

What is a disadvantage of using market segmentation?

a)

You can't sell your products to everyone

b)

It is rarely effective

c)

It requires additional market research

d)

Not everyone likes tangerines

87.

A disadvantage of market segmentation is...

a)

Making different product variants for different segments is expensive

b)

It will lead to products better suited to customer needs

c)

It will reduce marketing costs by not targeting unprofitable segments

d)

It helps businesses avoid entering overly-competitive markets

88.

Which is NOT an example of Market Segmentation?

a)

Income

b)

Gender

c)

Age

d)

Hair Colour

89.

A business' target market includes

a)

Everyone

b)

All the people who might use a product or service

c)

The specific people that the company is aiming to reach with its marketing and sales efforts

d)

One segment of the market

90.

The process of dividing a market of potential customers into groups based on different characteristics is called

a)

Market Segmentation

b)

Market Analysis

c)

Demographics

d)

Consumer identification

91.

A business' target market includes

a)

Everyone

b)

All the people who might use a product or service

c)

The specific people that the company is aiming to reach with its marketing and sales efforts

d)

One segment of the market

92.
What is qualitative data?
a)
Data involving numbers
b)
Data involving information with no numbers
c)
Data with information that involves business' marketing strategies 
d)
data involving colors
93.
What is an example of primary research?
a)
Magazine
b)
Observation
c)
Newspaper
d)
Government statistics
94.
What is a problem with using secondary data?
a)
It is easy to find
b)
It is normally quicker to find
c)
You did not create it (it might be unreliable)
d)
You have to find the information yourself
95.
Seeks open-ended responses. Answers questions about “why” and “how"
a)
Qualitative Research
b)
Quantitative Research
c)
Survey
d)
Questionnaire 
96.
Marketing research:
a)
is used to obtain information for management to make more informed decision making.
b)
is the collection and analysis of data from a sample or census of individuals or organizations.
c)
includes all forms of market, opinion and social research such as consumer and industrial surveys.
d)
is work undertaken to determine either structural characteristics of the industry of concern.
97.
Secondary data has two important advantages over primary data. It is:
a)
capable of compensating for rapid environmental changes and technical improvements.
b)
always available and complete.
c)
seldom obsolete and usually fits the dimensions of your problem.
d)
generally cheaper to gather than primary data and takes less time to find.
98.
A common disadvantage of primary research for a startup is that:
a)
It is time-consuming to obtain
b)
It doesn't answer the questions asked
c)
It doesn't allow for qualitative questions
d)
It can't be done online
99.
Which of these methods is an example of primary market research?
a)
Focus group talking about the product concept
b)
A google search for relevant newspaper artlicle
c)
A government report on the target market
d)
Mintel report on the target market
100.
Which METHOD of research is being described here?
It is conducted face-to-face with customers and a series of questions are asked
a)
Personal interview
b)
Telephone survey
c)
On-line survey
d)
Focus group
101.
What type of data is numerical?
a)
Quantitative
b)
Qualitative
c)
Primary
d)
Secondary
102.

Which of these is not a possible reason for carrying out market research?

a)

To work out a possible price for a product

b)

To find out about meeting consumer needs

c)

To find out what the Government will do with interest rates next year

d)

To find out how similar products/services from other companies are selling

103.
Tyler walks into a Starbucks, and keeps track of how many caramel cinnamon lattes are being sold to gather data. What method is he using?
a)
Survey
b)
Observation
c)
Product Mix
d)
Product line
104.
What is the better definition of secondary research?
a)
Stealing someone else's information
b)
Using information that already exists
c)
Collecting new information
d)
Finding old research
105.
Primary research is also known as...
a)
Desk Research
b)
Field Research
106.
What is an example of secondary research?
a)
Focus Group
b)
Observation
c)
Newspaper
d)
Questionnaire
107.
Collecting primary data can be expensive and time-consuming.
a)
True
b)
False
108.

Government reports would be which kind of market research?

a)

Field Research

b)

Quantitative Research

c)

Desk Research

d)

Target research

109.

An interview with a group of potential customers who provide valuable feedback.

a)

Survey

b)

Focus group

c)

Observation

110.

True or False: Primary research can be very expensive and time consuming.

a)

True

b)

False