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MCOM midterm

Total questions: 21

Worksheet time: 11mins

Name
Class
Date
1.

public relations

a)
Public relations only involves social media management.
b)

Public relations refers to the total communication strategy conducted a person, a government, or an organization attempting to reach and persuade an audience to adopt a point of view

c)
Public relations is the same as marketing.
d)
Public relations is solely about advertising.
2.

who was Buffalo Bill Cody's pr specialist?

a)
William Cody
b)
Mark Twain
c)
P.T. Barnum
d)
John Burke
3.

Edward Bernays

a)
Edward Bernays was a famous painter.
b)
Edward Bernays is known as the father of public relations.
c)
Edward Bernays invented the telephone.
d)
Edward Bernays was a leading scientist in genetics.
4.

astroturf lobbying

a)
Astroturf lobbying involves direct government lobbying without public involvement.
b)
Astroturf lobbying is a form of deceptive advocacy that mimics grassroots movements.
c)
Astroturf lobbying is a legitimate form of public advocacy.
d)
Astroturf lobbying is a method used exclusively by non-profit organizations.
5.

the first magazine created by a famous british author

a)
The Monthly Magazine
b)
The Literary Review
c)
The British Journal
d)
The Author's Digest
6.

who is sarah josepha hale?

a)
A fictional character in a novel.
b)

Sarah Josepha Hale was an American writer and editor who created the Ladie's magazine, the first full magazine directed exclusively to a female audience.

c)
A famous painter from the 18th century.
d)
An American politician known for his speeches.
7.

muckracker

a)
A government official responsible for public relations.
b)
A journalist who writes about sports.
c)
A journalist who exposes corruption and social injustices.
d)
A type of environmental activist.
8.

which president coined the term muckraker

a)
William Howard Taft
b)
Franklin D. Roosevelt
c)
Harry S. Truman
d)
Theodore Roosevelt
9.

what were the first advertising agencies and who did they serve

a)

Volney B. Palmer and N.W. Ayer & Son were among the first advertising agencies. They worked primarily for advertisers and product companies.

b)
Ogilvy & Mather
c)
Leo Burnett
d)
J. Walter Thompson
10.

patent medicines and their impact on advertising

a)
Patent medicines had no impact on consumer behavior.
b)
Patent medicines were always safe and effective.
c)
Advertising for patent medicines was heavily regulated from the start.
d)
Patent medicines led to unregulated advertising practices, prompting the need for stricter regulations.
11.

association principle in public relations

a)
The association principle involves linking a brand with negative events.
b)
The association principle is a method for increasing product prices.
c)
The association principle focuses on reducing brand visibility.
d)

a strategy that links a brand with positive attributes or causes.

12.

disassociation principle in public relations

a)

a strategy to separate an organization from negative associations.

b)
The principle focuses on increasing visibility by embracing controversies.
c)
It is a method to enhance brand loyalty through negative publicity.
d)
The disassociation principle promotes negative associations for better engagement.
13.

yellow journalism

a)
A method of reporting that focuses solely on factual accuracy.
b)

A style of journalism that prioritizes overly dramatic stories over factual reporting.

c)
A type of journalism that avoids emotional content and sensationalism.
d)
A style of journalism that emphasizes in-depth analysis and research.
14.

who is Ivy Ledbetter Lee

a)

Ivy Ledbetter Lee was a public relations pioneer who steered away from the deceptive practices in pr of the nineteenth century.

b)
Ivy Ledbetter Lee was a political leader in the 19th century.
c)
Ivy Ledbetter Lee was a scientist known for her work in genetics.
d)
Ivy Ledbetter Lee was a famous actress.
15.

who is Ida tarbell

a)
Ida Tarbell was a famous novelist from the 19th century.
b)
Ida Tarbell was a politician who served in Congress.
c)
Ida Tarbell was a pioneering investigative journalist known for her work on the Standard Oil Company.
d)
Ida Tarbell was a scientist known for her research in biology.
16.

McClure's magazine

a)
McClure's magazine was a prominent American literary and political magazine.
b)
McClure's magazine was a children's magazine.
c)
McClure's magazine focused solely on fashion.
d)
McClure's magazine was a cooking publication.
17.

account planner in advertising

a)
An account planner in advertising develops strategies based on consumer insights and market research.
b)
An account planner focuses solely on creative design.
c)
An account planner manages the financial budget of advertising campaigns.
d)
An account planner is responsible for hiring and training new employees.
18.

famous newspaper figure that inspired a movie character and his media company still exists

a)
Joseph Pulitzer
b)
William Randolph Hearst
c)
Rupert Murdoch
d)
Walter Cronkite
19.

what movie character was inspired by william hearst

a)
Jay Gatsby
b)
Citizen Kane
c)
Scarlett O'Hara
d)
Charles Foster Kane
20.

famous agency that has major impact on advertising with many commercials

a)
BBDO
b)
Wieden+Kennedy
c)
Ogilvy
d)
Leo Burnett
21.

what are the four conventional models for speech and media systems?

a)

Authoritarian, communist or state, social responsibility, libertarian

b)
Communication Model
c)
Feedback Model
d)
Media Influence Model

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