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EMTECH - Quiz 4 and 5

Total questions: 20

Worksheet time: 8mins

Name
Class
Date
1.

1. The process of defining exactly who your target customer.

a)

Audience profiling

b)

Demographics

c)

Psychographics

2.

2. The study of consumers based on their activities, interests and opinions.

a)

Audience profiling

b)

Demographics

c)

Psychographics

3.

3. The study of the size, age structures and economics of different populations can be used for a variety of purposes.

a)

Audience profiling

b)

Demographics

c)

Psychographics

4.

4. Explains why they buy the product.

a)

Audience profiling

b)

Demographics

c)

Psychographics

5.

5. It will answer your exact who questions.

a)

Audience Profiling

b)

Demographics

c)

Psychographics

6.

6. A demographic factor that targets teenagers or seniors or specifically for mothers of newborns.

a)

Location

b)

Age or Gender

c)

Job or Company Info

7.

7. A demographics factor that focuses on people who have disposable income.

a)

Location

b)

Age or Gender

c)

Household Income

8.

8. A psychographic trait that shares certain worldviews, environmental issues, enjoy music genres, or similar political beliefs.

a)

Personality

b)

Interests and Hobbies

c)

Opinions/Attitudes

9.

9. A psychographic trait that considers client’s being outgoing or introvert.

a)

Personality

b)

Interests and Hobbies

c)

Opinions/Attitudes

10.

10. A psychographic trait that gets close to demographic data if pertaining to a group with the same interest.

a)

Personality

b)

Interests and Hobbies

c)

Opinions/Attitudes

11.

FTP

(a)  

12.

CMS

(a)  

13.

GUI

(a)  

14.

URL

(a)  

15.

HTML

(a)  

16.

ICT

(a)  

17.

WWW

(a)  

18.

OS

(a)  

19.

BONUS QUESTION: ICI

(a)  

20.

BONUS QUESTION: WHICH IS THE CORRECT TERM?

a)

BUNOS

b)

BONUS

c)

BONUSS

d)

BUNOSESS