WorksheetsMarketing Management Quiz (MM)
Total questions: 18
Worksheet time: 14mins
Which is a method of boosting employee morale?
Encouraging employees to keep work-related conversations to a minimum
Building a culture of trust
Singling out and rewarding employees for good work
Recognizing and rewarding employees who perform personal favors
What must a supervisor do when implementing a preventive disciplinary program?
Communicate standards clearly
Take corrective action promptly for infractions
Maintain proper records of an employee’s violation
Use progressive penalties
What type of market segmentation bases marketing efforts on consumer lifestyles?
Psychographics
Product benefits
Demographic
Geographic
The overall purpose of the American with Disabilities Act (ADA) is to:
Make it possible for qualified individuals with disabilities to get and keep jobs
Prevent businesses from asking job applicants about their disabilities
Require businesses to modify their facilities to accommodate those with disabilities
Require businesses to employ applicants with physical and/or mental disabilities
Market segmentation is organized into which four categories?
Geographic, behavioral, psychological, and demographic
Income, gender, religion, and ethnicity
Location, age, educational, and behavioral
Geographic, demographic, psychographic, and behavioral
A manager’s ability to increase an employee’s willingness to accomplish company objectives is:
Incentive
Motivation
Approval
Evaluation
The way employees treat customers affects the business’s:
Cost
Capital
Inventory
Image
Management ensures equitable opportunities for employees by:
Developing policies
Training some employees and not others
Providing a hostile work environment
Communicating partial information
Which management function determines how to accomplish a specific goal?
Planning
Hiring
Controlling
Brainstorming
The perceived value of a product must equal or exceed its:
Demand
Equilibrium
Price
Supply
Which factor directly affects a business’s selling prices?
Product substitution
Discretionary income
Operating expenses
Disposable income
Goals that state what a marketer wants to achieve through pricing are called:
Maximizing sales
Sales objectives
Psychological pricing
Pricing objective
Which technique expresses appreciation and builds customer loyalty?
Offering discounts
Providing excellent customer service
Sending thank you notes
Implementing a loyalty program
Listening to customer's while checking email
showing gratitude exclusively on special holidays or occasions
communicating with customers
dealing with customer issues when it is convenient
Which circumstance is considered blind prospecting?
a real estate agent selling a second house for a client
a florist reading engagement announcements in the local newspaper
a sales associate approaching a shopper to offer help
a grocery store associate advertising for a new bakery in the store
Sales training benefits a company by:
reducing a salesperson turnover
increasing customer complaints
increasing selling costs
reducing sales tax
Salespeople should handle routine selling situations according to:
company selling policies
what customers expect
what coworkers do
customer requests
What effect does building a clientele have on selling costs?
(a)
