WorksheetsMarket Research
Total questions: 8
Worksheet time: 4mins
What is the main purpose of market research?
To create advertisements
To understand consumer needs and preferences
To increase product prices
To hire more employees
Which of the following is a type of market research?
Primary research
Secondary research
Both A and B
None of the above
What is a common method for collecting primary data?
Reading books
Conducting surveys
Watching television
Browsing the internet
Which of the following is a method of secondary data collection?
Interviews
Focus groups
Online databases
Experiments
What is the first step in identifying a target audience?
Creating a product
Analysing competitors
Defining the market
Setting a budget
Which of the following is NOT a characteristic used to define a target audience?
Age
Height
Income
Interests
What is a focus group?
A type of advertisement
A group of people discussing a product
A method of data analysis
A type of market segmentation
Why is it important to identify a target audience?
To reduce production costs
To improve product quality
To tailor marketing efforts effectively
To increase the number of employees
