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Marketing Mix and Product Life Cycle

Total questions: 20

Worksheet time: 12mins

Name
Class
Date
1.
The product life cycle shows the different stages that a product passes through and sales that can be expected at each stage
a)
True
b)
False
2.
Which of these are extension strategies of a product?
a)
Cut price
b)
Modify the product
c)
All of these
d)
Special Offers
3.
An established product which is bringing in revenue is a comment about which stage of the Product Life Cycle?
a)
Decline
b)
Maturity
c)
Introduction
d)
Growth
4.
Which of these comments is most suitable for Growth?
a)
Heavy investment but no sales
b)
Sales are likely to be low as the product is new to the market
c)
Revenue is increasing as the product gains popularity
d)
Likely to be characterised as a dog in the Boston Matrix
5.

What is happening at point F of the Product Life Cycle?

a)

Growth

b)

Maturity

c)

Extension Strategy

d)

Introduction

6.
What happens to the cash flow of a business at the growth stage of the product life cycle?
a)
The cash flow should become more positive
b)
Cash flow is likely to be negative because money has to be spent on research and development
c)
Sales will fall and cash flow will drop
d)
There may be a need to spend money re-promoting the product. As a result, cash flow may begin to fall.
7.
Costs are incurred e.g. building new production lines, promotion and distribution costs. Likely the product will still not be profitable. The length of this stage will vary.
a)
Maturity
b)
Growth
c)
Introduction
d)
Decline
8.

You need to invest a lot in marketing during the ________ phase of the product life cycle.

a)

Introductory

b)

Growth

c)

Maturity

d)

Decline

9.

Products will always reach maturity in the Product Life Cycle.

a)

True

b)

False

10.

Sales start to drop during the ___________ phase.

a)

Introductory

b)

Maturity

c)

Growth

d)

Decline

11.

Once a product is on the decline, it cannot be saved.

a)

True

b)

False

12.

Video stores were made redundant by _________.

a)

Netflix

b)

The cinema

c)

The TV

13.

A product that is selling rapidly but is still growing is in the _________ phase.

a)

Introductory

b)

Growth

c)

Maturity

14.

Right now, Coca Cola is in the ___________ phase.

a)

Introductory

b)

Growth

c)

Maturity

d)

Decline

15.

Products that are in the maturity phase are called (a)   .

16.
What is not part of the marketing mix (the 4Ps)?
a)
Product
b)
Person
c)
Price
d)
Promotion
17.
What does target market mean?
a)
the market that your product is in
b)
the consumers you want to buy your product
c)
those consumers who haven't bought your product
d)
the markets overseas
18.
Product, price, place, and promotion make up the _____________________.
a)
Marketing Concept
b)
Marketing Mix
c)
Marketing Oriented
d)
Marketing Behavior
19.

The marketing Mix has_________ elements.

a)

3

b)

2

c)

4

20.

Marketing mix refers to ______________.

a)

The activities that help a business to market a product.

b)

the cost of product

c)

The activities that help a business to make profit.

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