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GMS200 - Chapter 10

Total questions: 15

Worksheet time: 11mins

Name
Class
Date
1.

The most appropriate first question to ask in strategic planning is:

a)

Where do we want to be in the future?

b)

How well are we currently doing?

c)

How can we get where we want to be?

d)

Why aren’t we doing better?

2.

The ability of a firm to consistently outperform its rivals is called:

a)

vertical integration

b)

competitive advantage

c)

incrementalism

d)

strategic intent

3.

In a complex conglomerate such as General Electric that owns a large number of different businesses, a(n) ____ level strategy sets strategic direction for a strategic business unit:

a)

institutional

b)

corporate

c)

business

d)

functional

4.

The ____ is a predominant value system for an organization as a whole:

a)

strategy

b)

core competency

c)

mission

d)

corporate culture

5.

Cost efficiency and product quality are two examples of ____ objectives of organizations:

a)

official

b)

operating

c)

informal

d)

institutional

6.

An organization that is downsizing by laying off workers to reduce costs is implementing a ____ strategy:

a)

growth

b)

cost differentiation

c)

restructuring

d)

vertical integration

7.

When Canadian Tire acquired the Forzani Group, owner of Sport Chek and other sporting goods chains, the firm’s strategy was growth by

a)

vertical integration

b)

concentration

c)

cooperation

d)

related diversification

8.

The two questions asked by Porter to identify competitive strategies for a business or product line are: 1—What is the market scope? 2—What is the _____?

a)

source of competitive advantage

b)

market share

c)

core competency

d)
  1. industry attractiveness

9.

In Porter’s five forces framework, having _____ increases industry attractiveness:

a)
low bargaining power of suppliers
b)

many substitute products

c)

many rivals

d)

few barriers to entry

10.

A ____ in the BCG Matrix would have a high market share in a low-growth market, and the correct grand or master strategy is ____:

a)
Cash Cow, stability
b)

Dog, growth

c)

Question Mark, stability

d)

Star, retrenchment

11.

Strategic alliances that link together airlines in code-sharing and joint marketing agreements are examples of how businesses can use _____ strategies:

a)
cooperation
b)

divestiture

c)

growth

d)

backward integration

12.

According to Porter’s model of competitive strategies, a firm that wants to compete with its rivals in a broad market by selling a very low-priced product would need to successfully implement a _____ strategy:

a)

retrenchment

b)

differentiation

c)

cost leadership

d)

diversification

13.

When Coke and Pepsi spend millions on ads trying to convince customers that their products are unique, they are pursuing a _____ strategy:

a)

transnational

b)

concentration

c)

differentiation

d)

diversification

14.

The role of the board of directors as an oversight body that holds top executives accountable for the success of business strategies is called _____:

a)

strategic leadership

b)

corporate governance

c)

logical incrementalism

d)

strategic opportunism

15.

An example of a process failure in strategic planning is _____:

a)

lack of participation

b)

weak mission statement

c)

bad core values

d)

insufficient financial resources