WorksheetsTopic 5 - Marketing in Events
Total questions: 10
Worksheet time: 5mins
Name
Class
Date
1.
When organizing an event, you are offering services (intangible) and goods (tangible) components.
a)
True
b)
False
2.
(1) Which of the following is NOT part of the marketing process ?
a)
Establish the features of the product
b)
Plan to meet audience needs
c)
Analyze consumer decision-making process
d)
Conduct financial audits
3.
Alignment between the product benefits and the needs of the audience is necessary to guide the event's design and the promotional effort.
a)
True
b)
False
4.
Not all departments are involved with customer care, only the ones facing the guests.
a)
True
b)
False
5.
Audiences can have the same needs but the priorities of each one can differ.
a)
True
b)
False
6.
Which of the following is NOT a consumer profile:
a)
Innovators
b)
Followers
c)
Influencers
d)
Purchasers
7.
(1) Which of the following is NOT a stage of the AIDA model in marketing promotion?
a)
Inquiry
b)
Interest
c)
Desire
d)
Action
8.
Evaluation of efforts needs to be planned before the event, the objectives generally guiding the evaluation process.
a)
True
b)
False
9.
Public relations is managing the event’s image in the mind of the audience and the public.
a)
True
b)
False
10.
Personal interviews is considered an evaluating tool in events.
a)
True
b)
False
100 %
