__________ is the simulation of human intelligence processes by machines, especially computer systems.

Nories & Jones, a high-end restaurant, posts a giveaway on Instagram. Within the first two days, the post is seen by 4,500 people. Each of these exposures to the post is considered an interaction.

Social media marketing is a form of inbound marketing.

Between 1995 and 2002, extreme internet usage growth played a key role in opening up the internet as a viable marketing option for businesses. Which of the following is the name of this time period?

A ________ is a statement or phrase that encourages audience response.

__________ was the first true social media network.

Which of the following is an example of a brand metric?

If a business wants to be successful on social media, it should copy a competitor’s social media marketing efforts.

If a bicycle company creates and shares a blog post about the best mountain biking trails in America, what form of marketing is being used?

What are the 4 Ps of marketing?

Which of the following best describes the difference between content curation and content creation?

Which of the following countries has the most YouTube users?

Hangout sells hammocks made from recycled parachutes. In an effort to increase brand awareness, the company decides to pay an Instagram influencer to be the best fit for Hangout?

Cost per click is an advertising approach in which the advertiser pays if the advertiser’s ad is clicked.

Theo’s Pizzeria wants to use Facebook to increase revenue, so it develops a social media marketing plan and runs targeted ads. Which of the following best describes what Theo’s Pizzeria is using?

When conducting a social media audit, the first step is _________.

Motocross Central wants to increase awareness via video, which of the following types of Twitter ad campaigns should Motocross Central run?

Snapchat, WhatsApp, and Facebook Messenger are examples of __________ applications.

A key performance indicator (KPI) is a metric to evaluate success.

Which of the following highlights a key difference between one-to-many and one-to-one marketing?

Social media marketers operate largely under which of the 4 Ps?

________ is the time between the start and completion of a specific campaign.

What does SWOT stand for in the term SWOT analysis?

If a company posts 16 pieces of educational, informative, or entertaining content and four pieces of promotional content in one month, what is the rule being followed?

Dixie’s Dress Shoppe runs an ad campaign on Facebook for two weeks in hopes that viewers will purchase more dresses on its website. In this scenario, which of the following actions would be a conversion?

If a company tracks response time on its social media accounts, which of the following goals would it most likely have?

A lookalike audience on Facebook is an audience that a marketer chooses based on specific demographics.

Customer advocacy is a marketing strategy focused on supporting customers on social media by liking, commenting on, and sharing their content.

Which of the following is NOT an example of clear call to action?

Evergreen content stays relevant to its readers.

Artificial intelligence determines the content people see in their social feeds and what ads are put in front of them.

SkatePerk tracks the number of people who visit www.skateperk.com from its Facebook account. Which of the following metrics is it likely tracking?

Tentree & Co. is running a Facebook ad campaign that requires it to pay a certain amount every time someone clicks on one of its ads. Which of the following is Tentree & Co. using?

A to Z Transport, a vehicle rental service, created a video that is a compilation of videos it gathered from people who have used the vehicles it rents to travel, attend events, etc. Which of the following best describes this type of content?

In comparison to other age groups, internet users who are 18-29 years old are most likely to use Twitter.

A company’s image is tied to the actions of the influencer.

What do Instagram, Oculus, and WhatsApp all have in common?

Which of the following is an example of social media monitoring?

In reference to social media marketing, which of the following is an example of organic content?

The largest percentage of Instagram users are aged 13-17 years old.

If a company shares a link to its Facebook account on an Instagram post, what marketing approach is being used?

What are the three main goals of marketing?

A keyword is _____.

When businesses use the word “messaging”, they are only referencing a written set of words.

A company tracks the number of times it is tagged in an Instagram post. Which of the following metrics is it likely tracking?

This form of marketing tries to reach consumers through general media advertising as well as through in-person contact.

The top ranking factor of the YouTube algorithm is the number of views a video has.

Anthony is watching a YouTube video and a semi-transparent block ad pops up on the lower portion of the video. Which of the following YouTube ad types is he seeing?

The majority of X users are ______.

If Sandy’s Cafe wants to post six images in one Instagram ad in which the images loop and music plays automatically, what type of Instagram ad should it use?

DataDriver shares a report on X of various digital marketing trends. The report is designed creatively; the data is represented visually, incorporating images and a bit of text. Which of the following best captures what DataDriver shared on X?

The online world has shifted from a one-to-many to a many-to-many method of interaction.

Andrea selects a YouTube video to watch, and a 6-second video ad starts playing immediately. She cannot skip through it to watch her video. Which of the following YouTube ad types is she seeing?

Which of the following is an example of a SMART goal?

A brand is a distinctive anime, words, design, logo mark, or combination of these elements that create a company or product identity and that separate the company or products from competitors.

If Tana pays for fake views on YouTube to outsmart its search engine, which of the following is she doing?

Facebook is the most used social media platform in the world, so businesses in all countries should use it to conduct social media marketing.

If a company tracks the number of times its Instagram post was seen, which of the following metrics is it tracking?

Which of the following countries had the most Instagram users?

If a company shares customers’ posts on social media, which of the following types of content is it taking advantage of?

Hustle & Bustle sells high-end diaper bags made from sustainable sourced materials. Which of the following buyer personas best fits the corresponding target audience?

Social media marketers should keep return on investment (ROI) in mind to measure the amount gained from an investment relative to the investment’s cost.

TravelElite, a discounted travel agency, aims its social media marketing efforts at married 30- to 40-year-olds who have incomes of $50,000-$70,000 a year and who are interested in travel. It does this because these people are most likely to purchase a Travel Elite trip. Which of the following best identifies this group of people?

Ollie, a skateboard retailer, shares a video on Facebook, Instagram, and YouTube of its customers’ craziest wipeouts. The video performed significantly better than any other post it had ever shared. Ollie’s video is an example of unicorn content.

Which of the following best describes the relationship between social media marketing and digital marketing?

Among age groups of internet users, the group 25-34 year-olds is most likely to use Facebook.

In comparison to other age groups, internet users who are 18-29 years old are most likely to use Twitter.

A social media analytics plan is the actuation of various strategies to help increase the level overall engagement across social media platforms.

Jennifer visited LilysApothecary.com and provided her email to receive a monthly newsletter. After receiving a few emails from Lily’s Apothecary, Jennifer decides to fill out a form on the website that shows she is interested in purchasing a product. Which of the following would Lily’s Apothecary use to describe Jennifer?

Which of the following is an example of social proof?

This is the practice of increasing the quantity and quality of traffic to a website through organic search engine results.

Jared, a popular vlogger, sees that his YouTube videos that incorporate trendy challenges get around 900,000 views, his travel videos get around 1.5 million views, and his how-to videos get about 2 million views. Based on that data, it would be MOST beneficial for Jared to _____.

Which of the following best describes marketing?

If a company wants to know if its social media marketing efforts are generating money, which of the following metrics should it track?

If Iron & Steel, a bodybuilding gym, shares eight images in a single Facebook ad, which of the following Facebook ad types is it using?

Sweater Weather, a sweater retailer, manually selects its target audience on Facebook based on location, age, and language. Which of the following types of Facebook audience targeting is it using?

______ began as a side project that was initially designed to function similarly to instant messaging.

Which of the following best describes social media reach?

In terms of marketing, what does CPM stand for?

__________ is a measurement of customers’ familiarity with a brand and its products and/or services.

__________ is the study of historical data to research potential trends, project the effects of future decisions, and evaluate the performance of past decisions.

A ________ is a statement or phrase that encourages audience response.

What are the three main goals of marketing?

Norris & Jones, a high-end restaurant, posts a giveaway on Instagram. Within the first two days, the post is seen by 4,500 people. Each of these exposures to the post is considered an interaction.

If a company tracks data and behavior from its social media profiles and uses that data to make better business decisions, what process is that company using?

In reference to social media marketing, which of the following is an example of organic content?

Which of the following social media sites has the most active monthly users?

With paid social media advertising, a company’s “audience” is the segment of people that the company deliberately chooses to advertise to through various demographic selections.

__________ is a measurement of customers’ familiarity with a brand and its products and/or services.

A ________ defines a business’ objectives and assists in ensuring its content is working toward identified goals.

1. A ________ is a statement or phrase that encourages audience response.

Facebook uses a  _____________ to show businesses how relevant or non-relevant their advertising efforts are.

A social media influencer is ______________.

Which of the following is NOT a metric a business should use to measure brand awareness?

Darren calls out Barry’s, a local burger joint, on X for not providing a modern, fresh take on fast food. Which of the following would be a good plan of action for Barry’s to try to manage the situation and its reputation?

A(n) ___________ is an example of a social media engagement metric.