Name the “4 P’s of Marketing” in their proper order.

What is the name for a specific group of people you try to sell your goods or services to?

The “Four P’s of Marketing” are also technical known as the ________.

Which of the following is not a “demographic” certain buyers would be grouped into?

What is the bigger, extremely important document that your marketing plan should fit into?

Pretend you have decided to go into business to sell all-natural peanut butter. Besides the peanut butter itself, name another element of the “product” that would be important to your business under the product strategy of marketing.

What is the main ingredient of the famous product known as the Vermonster?

What is the name for the list of things a product does for you or what creates value by buying that product?

What is the name for a product that is so unique that it makes up its very own market?

If a customer buys liability car insurance and gets a discount for also getting collision coverage, what type of pricing is happening?

A music store in the local mall normally sells 50 rock CD’s for $10.00 each. If they go to $5.00 to make room for new inventory, what type of pricing is being used?

If a product costs $5.00 to make and you add another $10.00 to it to arrive at a $15.00 sale price, what is the extra $10.00 called?

What type of expenses, and component of price, includes a portion of consistent costs, such as rent and insurance?

A store offers a product really low, maybe below cost, but makes up the difference with other sales. What is happening?

Select the factor outside your business that most likely would affect the price of your goods?

If a product costs $5.00 to make and sells for $15.00, what is the $10.00 called that the owner gets to keep?

What do business people call the options of where consumers can find their good or service?

True or False. Stores often display the weakest selling products at eye level on store shelves?

True or False. Wise store owners plan out the right spot in the store for each and every item it carries?

What is the technical name for the middlemen involved in a chain of distribution?

What happens to the cost of your product if you increase/lengthen your channel of distribution?

What item is usually placed the farthest away from the front door of a grocery store as part of typical marketing strategies?

True or False? Many promotion strategies are not used by businesses because they can be so expensive.

What type of marketing happens when a product is so liked, it is shared all over the Internet and social media?

If a business creates a theme for their marketing strategies and gears all of their strategies to that theme, what is that called?

Sometimes marketing can include contests with prizes to lure people into stores. What promotion tool is that?

What is the name for an advertising event that draws attention to a business by doing something crazy?