WorksheetsPublic Relations Quiz
Total questions: 10
Worksheet time: 5mins
What is the primary purpose of Public Relations?
To sell products directly
To maintain communication between an organization and the public
To conduct market research
To manage financial accounts
Which of the following is NOT an element of Public Relations?
Counseling
Product Development
Media Relations
Writing and Editing
What does a Press Release aim to do?
Conduct surveys
Manage internal communications
Sell products
Announce newsworthy information
Who is considered the professional founder of Public Relations?
Ivy Lee
Harold Lasswell
James Augustus Hicky
Edward Bernays
What is the role of a Public Relations Practitioner?
To manage financial investments
To develop software applications
To conduct scientific research
To create and maintain relationships with the public
What is the main focus of Media Relations?
Managing customer complaints
Building relationships with suppliers
Conducting internal audits
Achieving media coverage
What is an Image Audit used for?
To evaluate employee performance
To study stakeholder perceptions
To conduct market research
To analyze financial statements
Which of the following is a type of Publicity?
Email Marketing
Television Ads
Press Conferences
Direct Mail
What is the purpose of Community Relations?
To increase product sales
To build strong relationships with the local community
To manage internal communications
To conduct market research
What is the difference between Public Relations and Advertising?
PR is paid, Advertising is free
PR focuses on free media exposure, Advertising is paid space
PR is for internal communication, Advertising is for external
There is no difference
