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Worksheetsmarketing concepts
Total questions: 30
Worksheet time: 30mins
The concept emphasizes mass production and efficiency, assuming that consumers will prefer products that are widely available and affordable
Product Concept
Production Concept
Selling Concept
Marketing Concept
Theconcept assumes that consumers will not buy enough of a product unless it is aggressively promoted and sold to them.
Product Concept
Production Concept
Selling Concept
Marketing Concept
The concept focuses on designing and producing high-quality products that will be favored by customers.
Product Concept
Production Concept
Selling Concept
Marketing Concept
The concept is customer-oriented, emphasizing understanding and fulfilling customer needs and wants.
Product Concept
Production Concept
Selling Concept
Marketing Concept
Competition is the rivalry among businesses seeking to attract the same target market.
True
False
Cadbury India, a well-known chocolate brand, uses extensive television, print, and digital advertising campaigns to promote its products during festivals and celebrations
Product
Price
Promotion
Placement
Companies can generate ideas for new product development by
Interacting with employees
Interacting with outsiders such as customers, commercial and university laboratories, patent attorneys, engineers, scientists, marketing and advertisement agencies, and industrial publications and consultants
Studying competitors
All of the above
Domino's Pizza in India has implemented a streamlined process for online ordering, fast delivery, and order tracking to enhance the customer experience.this statement reflects upon
People
Product
Process
Placement
Mumbai's Chhatrapati Shivaji Maharaj Terminus, a historical railway station, showcases beautiful architecture and heritage that serves India's rich cultural heritage.This statement reflects on which P of Marketing mix
Process
Product
Physical eveidence
none of the aboce
Modern concept of marketing starts with:
Purchase
Storage
Consumer research
Promotion
Identify the level of product which focuses on additional features, benefits or other related services that differentiate the product from its competitors?
Augmented product
Potential product
Core product
Generic product
Among the given options which one is not a marketing orientation /philosophy?
Production Concept
Selling Concept
Societal Concept
Supplier Concept
Among the given options which match best with the practice adopted " Aggressive Promotions"?
Production Concept
Selling Concept
Societal Concept
Marketing Concept
Is Marketing & Selling same?
YES
NO
CAN'T SAY
"Make the competition irrelevant" is a part of which strategy?
Red Ocean strategy
Blue Ocean Strategy
Focus strategy
None of the above
The marketing manager of this company only focuses on the quantity of the product, product availability and low price to appeal itself to the customers. This company uses _________________.
Production Concept
Product Concept
Sales Concept
Marketing Concept
Societal Marketing Concept
The marketing manager of this company focuses on the quality and image of the product, and knows that customers will buy it because they recognize the product's worth. This company uses ________________.
Production Concept
Product Concept
Sales Concept
Marketing Concept
Societal Marketing Concept
The marketing manager of this company didn't focus on the the quality or price, but rather the techniques in selling their products. This company uses __________.
Production Concept
Product Concept
Sales Concept
Marketing Concept
Societal Marketing Concept
The marketing manager of this company is very customer-oriented and focuses on selling the products or services that the customer wanted or needed. This company uses _______________.
Production Concept
Product Concept
Sales Concept
Marketing Concept
Societal Marketing Concept
The manager of this company not only care about the customer, but also the environment and the societal well being. They produce good quality product and practice green marketing. This company uses ________________.
Production Concept
Product Concept
Sales Concept
Marketing Concept
Societal Marketing Concept
MSM Gula Prai didn't believe in promoting their products on media, but believe that the customers will buy their products due to its low price and product availability. They are practicing _______________ concept.
production
product
sales
marketing
societal marketing
Volkswagen Groups own several luxurious automobile brands like Audi, Lamborghini and Bugatti which thrives on quality and excellence. Mainly, they practice _____________ concept.
production
product
sales
marketing
societal marketing
Avon Company practises multi-level marketing and train the 'Avon Lady' on the perfect personal selling skills and even organizes Avon Party to attract more customers. They are using _________ concept.
Production
Product
Sales
Marketing
Societal Marketing
AirAsia, a Malaysian-based airline company, really cares about their customers with their affordable ticket prices and it is showcased in their tagline, 'Now Everyone Can Fly. AirAsia is using _______________ concept.
production
product
sales
marketing
societal marketing
The Body Shop is a cruelty-free beauty care company, and has since supported many environmental campaigns like 'Save Belum-Temenggor' and 'Against Animal Testing'. The Body Shop practices _________ concept.
production
product
sales
marketing
societal marketing
There are SIX marketing concepts. One of them are mostly offered consumer goods which consumer tends to buy a lot and product are highly buy in high quantity.
These are refer as __________________
Production
Product concepts
Selling Concept
Marketing concepts
There are _________________ basic concepts of Marketing
2
4
6
8
Picture above are refer one of development of marketing orientation
Product concept
production concept
selling concept
societal marketing concept
Hey Caleb, during which marketing era do you think aggressive selling and promotion were all the rage? Let's see if you can get it right!
Production Era
Product Era
Selling Era
Holistic Marketing Era
Hey there, Saisha! Can you tell us which era introduced the exciting concept of meeting customer needs better than competitors? Let's see if Niruban and Aisha can guess it too!
Production Era
Product Era
Marketing Concept Era
Holistic Marketing Era
