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marketing concepts

Total questions: 30

Worksheet time: 30mins

Name
Class
Date
1.

The concept emphasizes mass production and efficiency, assuming that consumers will prefer products that are widely available and affordable

a)

Product Concept

b)

Production Concept

c)

Selling Concept

d)

Marketing Concept

2.

Theconcept assumes that consumers will not buy enough of a product unless it is aggressively promoted and sold to them.

a)

Product Concept

b)

Production Concept

c)

Selling Concept

d)

Marketing Concept

3.

The concept focuses on designing and producing high-quality products that will be favored by customers.

a)

Product Concept

b)

Production Concept

c)

Selling Concept

d)

Marketing Concept

4.

The concept is customer-oriented, emphasizing understanding and fulfilling customer needs and wants.

a)

Product Concept

b)

Production Concept

c)

Selling Concept

d)

Marketing Concept

5.

Competition is the rivalry among businesses seeking to attract the same target market.

a)

True

b)

False

6.

Cadbury India, a well-known chocolate brand, uses extensive television, print, and digital advertising campaigns to promote its products during festivals and celebrations

a)

Product

b)

Price

c)

Promotion

d)

Placement

7.

Companies can generate ideas for new product development by

a)

Interacting with employees

b)

Interacting with outsiders such as customers, commercial and university laboratories, patent attorneys, engineers, scientists, marketing and advertisement agencies, and industrial publications and consultants

c)

Studying competitors

d)

All of the above

8.

Domino's Pizza in India has implemented a streamlined process for online ordering, fast delivery, and order tracking to enhance the customer experience.this statement reflects upon

a)

People

b)

Product

c)

Process

d)

Placement

9.

Mumbai's Chhatrapati Shivaji Maharaj Terminus, a historical railway station, showcases beautiful architecture and heritage that serves India's rich cultural heritage.This statement reflects on which P of Marketing mix

a)

Process

b)

Product

c)

Physical eveidence

d)

none of the aboce

10.

Modern concept of marketing starts with:

a)

Purchase

b)

Storage

c)

Consumer research

d)

Promotion

11.

Identify the level of product which focuses on additional features, benefits or other related services that differentiate the product from its competitors?

a)

Augmented product

b)

Potential product

c)

Core product

d)

Generic product

12.

Among the given options which one is not a marketing orientation /philosophy?

a)

Production Concept

b)

Selling Concept

c)

Societal Concept

d)

Supplier Concept

13.

Among the given options which match best with the practice adopted " Aggressive Promotions"?

a)

Production Concept

b)

Selling Concept

c)

Societal Concept

d)

Marketing Concept

14.

Is Marketing & Selling same?

a)

YES

b)

NO

c)

CAN'T SAY

15.

"Make the competition irrelevant" is a part of which  strategy?

a)

Red Ocean strategy

b)

Blue Ocean Strategy

c)

Focus strategy

d)

None of the above

16.

The marketing manager of this company only focuses on the quantity of the product, product availability and low price to appeal itself to the customers. This company uses _________________.

a)

Production Concept

b)

Product Concept

c)

Sales Concept

d)

Marketing Concept

e)

Societal Marketing Concept

17.

The marketing manager of this company focuses on the quality and image of the product, and knows that customers will buy it because they recognize the product's worth. This company uses ________________.

a)

Production Concept

b)

Product Concept

c)

Sales Concept

d)

Marketing Concept

e)

Societal Marketing Concept

18.

The marketing manager of this company didn't focus on the the quality or price, but rather the techniques in selling their products. This company uses __________.

a)

Production Concept

b)

Product Concept

c)

Sales Concept

d)

Marketing Concept

e)

Societal Marketing Concept

19.

The marketing manager of this company is very customer-oriented and focuses on selling the products or services that the customer wanted or needed. This company uses _______________.

a)

Production Concept

b)

Product Concept

c)

Sales Concept

d)

Marketing Concept

e)

Societal Marketing Concept

20.

The manager of this company not only care about the customer, but also the environment and the societal well being. They produce good quality product and practice green marketing. This company uses ________________.

a)

Production Concept

b)

Product Concept

c)

Sales Concept

d)

Marketing Concept

e)

Societal Marketing Concept

21.

MSM Gula Prai didn't believe in promoting their products on media, but believe that the customers will buy their products due to its low price and product availability. They are practicing _______________ concept.

a)

production

b)

product

c)

sales

d)

marketing

e)

societal marketing

22.

Volkswagen Groups own several luxurious automobile brands like Audi, Lamborghini and Bugatti which thrives on quality and excellence. Mainly, they practice _____________ concept.

a)

production

b)

product

c)

sales

d)

marketing

e)

societal marketing

23.

Avon Company practises multi-level marketing and train the 'Avon Lady' on the perfect personal selling skills and even organizes Avon Party to attract more customers. They are using _________ concept.

a)

Production

b)

Product

c)

Sales

d)

Marketing

e)

Societal Marketing

24.

AirAsia, a Malaysian-based airline company, really cares about their customers with their affordable ticket prices and it is showcased in their tagline, 'Now Everyone Can Fly. AirAsia is using _______________ concept.

a)

production

b)

product

c)

sales

d)

marketing

e)

societal marketing

25.

The Body Shop is a cruelty-free beauty care company, and has since supported many environmental campaigns like 'Save Belum-Temenggor' and 'Against Animal Testing'. The Body Shop practices _________ concept.

a)

production

b)

product

c)

sales

d)

marketing

e)

societal marketing

26.

There are SIX marketing concepts. One of them are mostly offered consumer goods which consumer tends to buy a lot and product are highly buy in high quantity.


These are refer as __________________

a)

Production

b)

Product concepts

c)

Selling Concept

d)

Marketing concepts

27.

There are _________________ basic concepts of Marketing

a)

2

b)

4

c)

6

d)

8

28.

Picture above are refer one of development of marketing orientation

a)

Product concept

b)

production concept

c)

selling concept

d)

societal marketing concept

29.

Hey Caleb, during which marketing era do you think aggressive selling and promotion were all the rage? Let's see if you can get it right!

a)

Production Era

b)

Product Era

c)

Selling Era

d)

Holistic Marketing Era

30.

Hey there, Saisha! Can you tell us which era introduced the exciting concept of meeting customer needs better than competitors? Let's see if Niruban and Aisha can guess it too!

a)

Production Era

b)

Product Era

c)

Marketing Concept Era

d)

Holistic Marketing Era