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Worksheets

Brend və Reklam İmtahanı

Total questions: 164

Worksheet time: 2hrs 30mins

Name
Class
Date
1.

According to a study conducted by the prestigious Young&Rubicam agency in January 2001, which brands are the most successful?

a)

mass brands

b)

hope brands

c)

brands' expectations

d)

sound brands

e)

faith brands

2.

Traditionally, it is believed that the main principle of brand formation is ...

a)

the search for unique product ownership (sometimes even artificial) and subsequent use

b)

the artificial search and delivery of original products

c)

the quality and price of unique products

d)

search (sometimes even artificial) and the quality of the product

e)

the delivery of products and subsequent use

3.

When is successful branding possible?

a)

when the product price meets the buyer's expectations

b)

when there is no shortage of goods

c)

when the product is cheap

d)

when the quantity of the product meets the buyer's expectations

e)

when the quality of the product meets the buyer's expectations

4.

According to whom, 'a brand is the name of a sales object and the symbol assigned to it, its characteristics are a widely recognized reputation and a stable fixation in the mass consciousness'?

a)

A. Chumikova

b)

F. Kotler

c)

W. Palmer

d)

F. Sharkov

e)

F. Iyer

5.

The main characteristics of a brand are...

a)

brand + added value

b)

the opportunity for the consumer to express themselves

c)

the 'property' that can be sold or rented by the owner

d)

quality assurance

e)

all options are correct

6.

How many main characteristics does a brand have?

a)

4

b)

5

c)

7

d)

2

e)

6

7.

The modern definition of a brand is: ...

a)

not just a symbol representing the company's product, but also the reflection of the manufacturing company in the consumer's consciousness.

b)

a collection of consumer perceptions and expectations related to a specific product

c)

a unique idea or concept that you put in the consumer's mind

d)

to demonstrate the values cultivated in a specific company

e)

all options are correct

8.

What is essential in a brand?

a)

advertising of the product (service).

b)

the quality of goods (services).

c)

the price of goods (services)

d)

the quantity of goods (services).

e)

the product (service).

9.

According to whom, 'a brand is a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or a group of sellers and to differentiate them from those of competitors'?

a)

W. Palmer

b)

F. Iyer

c)

F. Kotler

d)

F. Barnum

e)

T. Renaudo

10.

Who was the classic of marketing?

a)

F. Iyer

b)

T. Renaudo

c)

W. Palmer

d)

F. Barnum

e)

F. Kotler

11.

In what sense has the concept of brand entered business?

a)

brand as advertising

b)

brand as corporate identity

c)

brand as the designation of a trademark, identifier of the product's manufacturer

d)

brand as a recognition mark of the product

e)

brand as a product differentiation

12.

During the development period of the Middle West, where were the owners engaged in 'branding' - branding their oxen?

a)

North America

b)

South America

c)

Africa

d)

Northern Australia

e)

Southern Europe

13.

In which periods does the word 'brand' trace back in German languages?

a)

the times of ancient people

b)

the times of Roman legionnaires

c)

the times of Norman Vikings

d)

the times of barbarians

e)

the times of German knights

14.

Who taught that any business should start with 'the creation of names'?

a)

Confucius and Socrates

b)

Plato and Aristotle

c)

Aristotle and Socrates

d)

Archimedes and Newton

e)

Plato and Confucius

15.

What is a significant factor in a person's identification and self-awareness?

a)

advertising

b)

style

c)

image

d)

brand

e)

reputation

16.

The brand structure is...

a)

a list of products and manufacturers

b)

a description of the manufacturer

c)

ideas, thoughts, elements, and other factors about the image, product, and its manufacturer

d)

the structure of perceptions, ideas, thoughts, elements, and other factors

e)

the reputation of the manufacturer

17.

How many main benefits does corporate identity bring to the owner?

a)

6

b)

4

c)

7

d)

5

e)

3

18.

Image is...

a)

a list of products and manufacturers

b)

the reputation of the manufacturer

c)

a description of the manufacturer

d)

ideas, thoughts, and perceptions about the image, product, and its manufacturer

e)

the type of product

19.

A brand creates emotional benefits if...

a)

it increases the manufacturer's reputation

b)

it carries out the product's advertising

c)

it helps to self-esteem and self-affirmation

d)

it evokes positive consumer emotions.

e)

it provides essential services

20.

How many categories of material brand characteristics are there?

a)

6

b)

5

c)

3

d)

4

e)

7

21.

How many categories are the associations that form the brand image divided into?

a)

6

b)

5

c)

7

d)

3

e)

4

22.

Brand images are formed by...

a)

the quality of the product

b)

external advertising

c)

the designer's imagination

d)

the manufacturer's reputation

e)

many associations

23.

Which trademark is a combination of all types?

a)

figurative

b)

combined

c)

sound

d)

volumetric

e)

verbal

24.

Which trademark is a combination of all types?

a)

figurative

b)

combined

c)

sound

d)

volume

e)

verbal

25.

Which trademark is characteristic for radio stations and television companies?

a)

sound

b)

figurative

c)

combined

d)

verbal

e)

volume

26.

Which trademark is represented in three dimensions?

a)

verbal

b)

combined

c)

figurative

d)

sound

e)

volume

27.

Which trademark represents the original design and emblem of the company?

a)

combined

b)

figurative

c)

sound

d)

volume

e)

verbal

28.

Which trademark is characterized by the best memorability?

a)

volume

b)

figurative

c)

verbal

d)

combined

e)

sound

29.

How many main types of trademarks are there?

a)

6

b)

5

c)

7

d)

2

e)

4

30.

What is the central element of corporate identity?

a)

manufacturer's reputation

b)

product

c)

manufacturer

d)

trademark

e)

packaging

31.

How many main elements will the corporate identity system consist of?

a)

6

b)

4

c)

5

d)

7

e)

3

32.

When did Young&Rubicam agency complete its research on the main factors when choosing a brand?

a)

July 2001

b)

January 2001

c)

March 2000

d)

September 2003

e)

June 2022

33.

How does A. Chumikov define the marketing complex?

a)

4P

b)

2B

c)

3M

d)

4H

e)

2A

34.

What does a brand provide?

a)

ensures consumer loyalty and expresses their continuous attachment to the company's products

b)

advertising and selling products

c)

expresses consumer individuality and the quality of the company's products

d)

strong attachment to the company's products

e)

consumer loyalty and identity

35.

When did the new interpretation of the brand first emerge?

a)

early 2000s

b)

early 1970s

c)

1980

d)

late 1950s

e)

early 1950s

36.

What does the word 'brand' literally mean?

a)

'sign', 'symbol'.

b)

'emblem', 'seal'.

c)

'sign', 'image'.

d)

'seal', 'mark'

e)

'example', 'drawing'.

37.

What does a luxury bag from Louis Vuitton make you feel?

a)

status and wealth

b)

belonging to a rich and successful closed community

c)

belonging to a social community

d)

bright at a corporate party

e)

emotional uplift

38.

What problems can a well-established company image solve?

a)

all options are correct

b)

adds status to the company.

c)

increases customer loyalty and trust

d)

increases profit and differentiates from competitors.

e)

forms a professional team.

39.

How many problems can a well-established company image solve?

a)

2

b)

6

c)

4

d)

3

e)

5

40.

What does a well-established company image allow you to do?

a)

forms a professional team.

b)

increases customer loyalty and trust

c)

adds status to the company.

d)

all options are correct

e)

increases profit and differentiates from competitors.

41.

Major events and events have their memorable names and symbols: Olympic Games, Cannes Film Festival...

a)

Service brand.

b)

Product brand.

c)

Organizations brand.

d)

Personal brand

e)

Event brand

42.

If the audience clearly associates your name and surname with your profession, values, and type of activity, this...

a)

Service brand.

b)

Personal brand

c)

Event brand

d)

Product brand.

e)

Organizations brand.

43.

Any commercial and non-commercial organizations: Moscow State University, UEFA, 'Liza.Alert'.

a)

Service brand.

b)

Product brand.

c)

Personal brand.

d)

Organizations brand

e)

Event brand

44.

Companies that provide services - Sberbank, S7 Airlines, Delivery Club - these are...

a)

Personal brand.

b)

Event brand

c)

Service brand

d)

Product brand.

e)

Organizations brand.

45.

The most common brand type related to the production and sale of goods is ...

a)

Service brand.

b)

Organizations brand.

c)

Event brand

d)

Personal brand.

e)

Commodity brand

46.

Popular tourism and resort cities, regions, and countries - Maldives, St. Petersburg, Paris, New York - this ...

a)

Event brand

b)

Service brand.

c)

Territory brand

d)

Personal brand.

e)

Organizations brand.

47.

How many types of brands are there?

a)

2

b)

3

c)

5

d)

4

e)

6

48.

The overall image formed in people's minds about the organization is called ...

a)

service brand

b)

event brand

c)

organization brand

d)

personal brand

e)

brand

49.

Name, logo, slogan, corporate font, and other features...

a)

set of symbols and seals of the organization

b)

signs, symbols that identify the organization

c)

example or drawing of the company's trademark

d)

brand components

e)

set of signs and descriptions

50.

Which brand values guide employees' work processes and behaviors?

a)

emotional

b)

corporate

c)

social

d)

life-changing

e)

functional

51.

Use ... to fulfill a call or instruction for the audience.

4 lines
52.

What does the strategy of 'fulfilling desires' emphasize?

a)

The company publishes that with its help the customer can realize their desire

b)

The reputation of the manufacturer

c)

A wide range of goods and services

d)

Emphasizing the feelings and emotions the customer experiences in interaction with the product or service

e)

Linking the product to the company's charitable activities

53.

What does the 'long tail' strategy involve?

a)

A list of products and manufacturers

b)

The positive image of the manufacturer

c)

Linking the product to the company's charitable activities

d)

A wide range of goods and services

e)

The reputation of the manufacturer

54.

What does creating an 'alter ego' involve?

a)

The real benefits the customer will gain from the product or service

b)

External advertising

c)

Emphasizing the provocative ideas the customer wants to implement but lacks the courage to do so

d)

The reputation of the manufacturer

e)

Emphasizing the feelings and emotions the customer experiences in interaction with the product or service

55.

What does social or cultural leadership for action involve?

a)

External advertising

b)

The real benefits the customer will gain from the product or service

c)

Emphasizing the feelings and emotions the customer experiences in interaction with the product or service

d)

A specific call or instruction to the audience

e)

The reputation of the manufacturer

56.

What are the brand values that reflect the feelings and emotions customers experience in interaction with the company?

a)

Functional

b)

Social

c)

Corporate

d)

Emotional

e)

Life-changing

57.

Which brand values determine personal and professional development, innovative technologies, and a healthy lifestyle?

a)

Life-changing

b)

Corporate

c)

Functional

d)

Social

e)

Emotional

58.

Which values are associated with the brand's public position?

a)

Social

b)

Functional

c)

Emotional

d)

Corporate

e)

Life-changing

59.

Which brand values guide employees' work processes and behaviors?

a)

Corporate

b)

Social

c)

Life-changing

d)

Functional

e)

Emotional

60.

Which values determine the brand's high quality, practicality, reliability, and sustainability?

a)

Functional

b)

Corporate

c)

Social

d)

Life-changing

e)

Emotional

61.

How many categories of brand values are there?

a)

5

b)

4

c)

6

d)

2

e)

7

62.

What are brand principles?

a)

The trademark of the brand manufacturer

b)

Presentation of goods and services

c)

Maintaining the reputation of the manufacturer

d)

A set of rules the brand adheres to in its activities

e)

Packaging and labeling of goods

63.

What is the brand vision?

a)

The reputation of the manufacturer

b)

The main business goals of the company for the future

c)

The image of the manufacturer

d)

Description and ideas about the product

e)

The global mission of the company

64.

What is the brand mission?

a)

The reputation of the manufacturer

b)

The description of the manufacturer

c)

Image, thoughts about the product

d)

The global purpose of the company

e)

A list of products and manufacturers

65.

What are brand values?

a)

A working document that encompasses all the main characteristics of the brand

b)

Advertising and selling products

c)

The main ideas of the company to work with the target audience

d)

A working document with addresses of buyers

e)

The main ideas directed in the company's work, product production, and interaction with the audience

66.

What is the company's brand book?

a)

A list of brand products and consumers

b)

A working document with addresses of buyers

c)

Product brochure

d)

A list of company employees

e)

A working document that encompasses all the main characteristics of the brand

67.

What is the key to business success?

a)

Consumer identity

b)

The quality of the company's products

c)

Advertising and selling products

d)

Customer loyalty

e)

Having a recognized brand

68.

Which brand type is more common?

4 lines
69.

What is the key to success?

a)

Consumer identity

b)

Quality of the company's products

c)

Advertising and selling products

d)

Customer loyalty

e)

Having a recognized brand

70.

Which type of brand is more common?

a)

Personal brand

b)

Commodity brand

c)

Service brand

d)

Event brand

e)

Organizational brand

71.

Why do brands need collaboration?

a)

To attract attention.

b)

For joint growth

c)

All options are correct

d)

To increase profit.

e)

To enhance loyalty.

72.

How many areas does the collaboration format implement?

a)

6

b)

3

c)

5

d)

2

e)

4

73.

In which areas is the collaboration format implemented?

a)

Music industry

b)

Science

c)

High technology

d)

Art

e)

All options are correct

74.

On what criteria are brands classified?

a)

The company's main assets

b)

All options are correct

c)

Territorial criteria

d)

The company's field of activity

e)

Features of corporate governance structure

75.

The continuous development from simple awareness to loyalty is ensured by...

a)

Branding

b)

Marketing

c)

Buyers

d)

Company

e)

Advertising

76.

Which product is associated with Russian tea drinking traditions and family communication?

a)

"Conversation" tea

b)

Sefir coffee

c)

Nesquik cocoa

d)

Ahmad tea

e)

Lipton tea

77.

Having an expanded consumption context for the brand allows you to...

a)

Type of product

b)

List of products and manufacturers

c)

Emotional level image, product and its manufacturer thoughts

d)

Manufacturer's reputation

e)

Close relationships with consumers on an emotional level

78.

What does the expanded consumption context offered by the brand include?

a)

All options are correct

b)

The product itself, its capabilities, properties, quality, application area

c)

Brand-consumer relationships

d)

Associations related to the organization

e)

Image accepted by the consumer

79.

How many items are included in the brand's expanded consumption context?

a)

5

b)

7

c)

4

d)

8

e)

6

80.

What plays an important role in the presentation of the brand?

a)

The ability to give the buyer or customer a new experience or impression

b)

The ability to expand the range of goods and services

c)

The ability to conduct advertising campaigns

d)

The ability to increase the number of customers or clients

e)

The company's reputation

81.

Which field do many brands turn to?

a)

To the field of art

b)

To the field of psychology

c)

To the field of music

d)

To the field of advertising

e)

To the field of art

82.

Why do many brands turn to culture and art?

a)

To create an emotional connection with the consumer and emphasize your creative character

b)

To try to create an emotional connection with the consumer.

c)

To influence consumer choice

d)

To express cultural level

e)

To emphasize your creative character

83.

If advertised, the brand's recognition and trust increase...

a)

Media

b)

Actors

c)

Celebrities - stars

d)

Athletes

e)

Famous bloggers

84.

Which stores do large jewelry companies collaborate with to attract customers' attention?

a)

Baby food

b)

Household appliances and clothing

c)

Dishes

d)

Supermarkets

e)

Household items

85.

To attract customers' attention, large jewelry companies...

a)

Fashionable clubs

b)

Food stores

c)

Household appliances and clothing stores

d)

Radio and television

e)

Social networks

86.

What helps to promote the brand and increase the number of subscribers?

a)

The appearance of goods

b)

The reputation of the manufacturer

c)

Attracting famous bloggers for advertising

d)

Advertising in the media

e)

Description of the manufacturer

87.

Who created the exclusive cover for Salvador Dali?

a)

Slava Zaitsev's workshop

b)

Louis Vuitton fashion house

c)

American fashion magazine Vogue

d)

Italian fashion house Dolce & Gabbana

e)

English Royal Clothing Factory

88.

Who sewed the costumes for Madonna's The Girlie Show tour?

a)

English Royal Clothing Factory

b)

Louis Vuitton fashion house

c)

Italian fashion house Dolce & Gabbana

d)

Slava Zaitsev's workshop

e)

French tapestry catalog Jules Pansu

89.

Who acquired the right to depict Picasso's paintings on textiles?

a)

English Royal Clothing Factory

b)

Louis Vuitton fashion house

c)

French tapestry catalog Jules Pansu

d)

Prada

e)

Vogue magazine

90.

Which artist's paintings did the French tapestry catalog Jules Pansu acquire the right to depict on textiles?

a)

Rafael Santi

b)

Salvador Dali

c)

Leonardo Da Vinci

d)

Pablo Picasso

e)

Archimedes

91.

Who created the exclusive cover for America's Vogue fashion magazine?

a)

Salvador Dali

b)

Pablo Picasso

c)

Leonardo Da Vinci

d)

Archimedes

e)

Rafa

92.

Who created the exclusive cover for the American 'Vogue' magazine?

a)

Salvador Dali

b)

Pablo Picasso

c)

Leonardo Da Vinci

d)

Archimedes

e)

Rafael Santi

93.

What is the basis of any collaboration?

a)

common interests

b)

business profit

c)

mutual trust

d)

reliable partners

e)

mutual respect

94.

It is important for business to focus on...

a)

the interests of the target audience

b)

Media

c)

publications in newspapers and magazines

d)

radio and television

e)

social networks and websites

95.

What is used to measure the effectiveness of collaboration with brands?

a)

marketing tools

b)

external advertising

c)

advertisements in the metro

d)

radio and television

e)

publications in newspapers and magazines

96.

Mutual PR...

a)

radio and television

b)

mentioning the partner company on the website, social networks, blog, media

c)

advertisements in the metro

d)

publications in newspapers and magazines

e)

external advertising

97.

What is the easiest and most cost-effective way to increase brand popularity?

a)

social networks and websites

b)

external advertising

c)

advertisements in the metro

d)

radio and television

e)

publications in newspapers and magazines

98.

How many content collaboration options are there?

a)

3

b)

5

c)

4

d)

7

e)

2

99.

How many main areas of collaboration are there?

a)

7

b)

5

c)

6

d)

4

e)

3

100.

Collaboration...

a)

list of products and manufacturers

b)

joint activities of leading specialists and companies to achieve mutually beneficial results

c)

manufacturer's reputation

d)

opinions about the image, product, and its manufacturer

e)

type of product

101.

What does 'collaborateur' mean in French?

a)

"work"

b)

"collaboro"

c)

"support"

d)

"help"

e)

"to be friends"

102.

What does 'collaboro' mean in French?

a)

"mutual connection"

b)

"friendship"

c)

"collaboration"

d)

"support"

e)

"help"

103.

From which language is the word 'collaboro' derived?

a)

Norwegian

b)

French

c)

Chinese

d)

English

e)

German

104.

What is the activity of creating long-term advantages for a product called?

a)

advertising

b)

branding

c)

unity

d)

brand book

e)

marketing

105.

From which language does the term 'brand' come?

a)

Ancient Norwegian

b)

English

c)

German

d)

Ancient Greek

e)

French

106.

Social networks allow...

a)

to popularize both the brand and the service itself

b)

to popularize the brand

c)

to advertise the brand and services

d)

to popularize the service

e)

to gather subscribers

107.

How many areas does internet advertising and PR activities cover?

a)

4

b)

6

c)

2

d)

5

e)

3

108.

What areas does internet advertising and PR activities cover?

a)

contextual advertising

b)

targeted advertising

c)

placing image articles in popular resources

d)

all options are correct

e)

working with reviews

109.

For advertising to be effective, it needs...

a)

partnership

b)

prior approval

c)

trademark

d)

branding

e)

marketing

110.

In the current market, all major successes and advancements have been achieved with the help of?

a)

through marketing

b)

by using trademarks

c)

through advertising

d)

through partnership

e)

by using PR

111.

What is the market size of a new brand?

a)

2

b)

3

c)

4

d)

1

e)

0

112.

The first question usually asked by a marketing specialist is:

a)

"What is the quantity of goods?"

b)

"What is the network of stores?"

c)

"What is the price of the product?"

d)

"What is the size of the market?"

e)

"Are there many buyers?"

113.

What is the main thing in modern business?

a)

advertising the product

b)

the product

c)

the image of the product

d)

the price of the product

e)

the brand name

114.

When is advertising considered reliable?

a)

based on brand awareness

b)

when working with the target audience

c)

about the company's main idea

d)

based on fame and recommendations

e)

after the sale of products

115.

Which advertising specialist believed that most companies spend too much on advertising during the brand creation phase and too little when the brand is already established and needs advertising support?

a)

F. Barnum

b)

W. Palmer

c)

T. Renaudo

d)

E. Rays

e)

F. Iyer

116.

What determines the decision to launch a new brand?

a)

having a recognized brand.

b)

the quality of the company's products.

c)

the cost of the advertising campaign.

d)

customer loyalty.

e)

sales of products.

117.

What is the first thing that many managers think of when it comes to marketing programs?

a)

trademark

b)

the brand of organizations

c)

personal brand

d)

social media marketing

e)

advertising

118.

The process of forming and promoting brands often involves...

a)

a collection of signs and descriptions

b)

goods

c)

price

d)

trademark

e)

advertising

119.

According to surveys conducted among the global population, which profession is considered the least trustworthy?

a)

painters

b)

doctors

c)

advertisers

d)

designers

e)

teachers

120.

Trust in advertising arises from...

a)

popularity and recommendations

b)

marketing

c)

branding

d)

mutual trust

e)

emotions

121.

What is the main difference between PR and advertising?

4 lines
122.

What is the main difference between PR and advertising?

a)

Using information sources independent of the manufacturer

b)

In the company's reputation

c)

Linking the product to the company's charitable activities

d)

Focusing on the customer's feelings and emotions

e)

In a wide range of goods and services

123.

How many main directions are there for advertising and PR activities?

a)

3

b)

5

c)

4

d)

6

e)

2

124.

Which is the most popular and effective platform for advertising and PR activities?

a)

Targeted advertising

b)

Media advertising

c)

Contextual advertising

d)

Internet

e)

Foreign advertising

125.

What type of advertising includes several types?

a)

Foreign advertising

b)

Branding

c)

Synergy

d)

Marketing

e)

Internal advertising

126.

What does the distribution of advertising materials involve?

a)

Promotion

b)

Marketing

c)

Advertising

d)

Branding

e)

Events

127.

What is the success of advertising and PR activities in the modern world?

a)

In price

b)

In advertising

c)

In branding

d)

In synergy

e)

In marketing

128.

What is the strategy for creating a description?

a)

Advertising

b)

Events

c)

Marketing

d)

Branding

e)

Promotion

129.

What is the purpose of advertising and PR activities?

a)

Improving product quality

b)

Increasing customer base

c)

Increasing product types

d)

Increasing sales

e)

Improving the company's reputation

130.

What does promotion involve?

a)

Partnership

b)

Trademark

c)

Distribution of advertising materials

d)

Marketing

e)

Events

131.

What allows you to exchange your target audience with partners from related fields?

a)

Advertising

b)

Events

c)

Trademark

d)

Marketing

e)

Partnerships

132.

What is an effective tool for an organization's advertising and PR activities?

a)

Events

b)

Trademark

c)

Product labeling

d)

Strong reputation

e)

Marketing

133.

How many main offline formats are there for advertising and PR activities in the beauty services sector?

a)

5

b)

3

c)

4

d)

2

e)

6

134.

Where is targeted advertising placed?

a)

In the media

b)

On social networks

c)

In stores

d)

In markets

e)

On the street

135.

What is targeted advertising?

a)

Advertising and selling products

b)

A method of delivering advertising messages considering the interests and characteristics of the target audience

c)

A document with addresses of buyers

d)

The main ideas of the company to work with the target audience

e)

A working document that incorporates all the main features of the brand

136.

What tool is used to attract new customers in various fields?

a)

Product quality

b)

Contextual advertising

c)

Having a recognized brand

d)

Trademark

e)

Targeted advertising

137.

What is contextual advertising?

a)

Advertising and selling products

b)

The quality of the company's products

c)

Customer loyalty

d)

The ability to place advertising messages in Yandex or Google search results

e)

Having a recognized brand

138.

What is SMM (social media marketing)?

a)

Organization's brand

b)

Service brand

c)

Trademark

d)

Marketing in social networks

e)

Personal brand

139.

What is the seller's voice?

a)

A collection of signs and descriptions

b)

Advertising

c)

Product

d)

Price

e)

Trademark

140.

What is the concept of determining the image of an organization or institution?

a)

Quite clear

b)

Quite simple

c)

Quite difficult

d)

Quite complex

e)

Quite easy

141.

What does Social refer to?

a)

Mass media

b)

Population in relationships

c)

All options are correct.

d)

Public organizations

e)

Government agencies

142.

What does Nike's sportswear brand embody?

a)

Inactivity

b)

Dynamism and energy

c)

Stability.

d)

Calmness

e)

Statistics

143.

How does design and branding directly affect the company's economic what?

a)

Profit

b)

Failure

c)

Success

d)

Development

e)

Power

144.

What component is brand design?

a)

Communication

b)

Visual

c)

Auditory

d)

Written

e)

Non-visual

145.

What is an example of a strong logo consisting of intertwined letters?

a)

C

b)

B

c)

A

d)

E

e)

D

146.

How many elements does brand image consist of?

a)

6

b)

2

c)

4

d)

3

e)

5

147.

What do invisible elements include?

a)

Emotions

b)

All options are correct.

c)

Values

d)

Psychological values

e)

Associations

148.

What do visible elements include?

a)

Logo

b)

All options are correct.

c)

Packaging

d)

Color

e)

Design of advertising materials

149.

What are the opinions about the company image?

a)

Complete

b)

Basic

c)

Main

d)

General

e)

Specific

150.

If the general opinions about the company image are, then what is the reputation?

a)

If it is a price characteristic

b)

If it is a value characteristic

151.

What is the reputation of the company if the general thoughts about the image of the company are general?

a)

If it is a price characteristic

b)

If it is a value characteristic

c)

If it is a commodity characteristic

d)

If it is a superiority characteristic

152.

What do shareholders, creditors, and other investors rely on?

a)

The attractiveness of the business the company is engaged in

b)

The profitability of their investments

c)

All options are correct

d)

Skilled management, reliability, stability of the business

153.

What affects the image of the organization and its material environment?

a)

Industrial and office buildings

b)

All options are correct

c)

Office equipment

d)

Transportation vehicles

e)

Buildings

154.

What plays an important role in the image of the organization?

a)

Brand

b)

Finance

c)

Advertising

d)

Income

e)

Brand name

155.

What are the thoughts about the organization's image?

a)

Its profile

b)

How it does

c)

What it does

d)

Type of activity

e)

All options are correct

156.

What is the image?

a)

The leader's picture

b)

Politician

c)

All options are correct

d)

The leader's image

e)

Artist

157.

Which one is incorrect about how brand attributes are created?

a)

It is important to visualize the benefits of products and services through brand attributes.

b)

Names, logos, fonts, colors, slogans play a big role in the recognition of the company and increasing its competitiveness.

c)

It is important to visualize the values of products and services through brand attributes.

d)

It is not possible to visualize the values of products and services through brand attributes.

e)

Brand attributes should allow the target audience to easily recognize the company and prepare a brand book.

158.

Which one is incorrect about how the positioning strategy is prepared?

a)

Choose a positioning strategy and create an action plan that will help you achieve your goals.

b)

Think about why customers should choose you.

c)

Do not conduct market research.

d)

Consider what competitive advantages your company has.

e)

Study the market, competitors, and target audience.

159.

How can brand image be created?

a)

Packaging design, slogan, communication policy, advertising - all of these do not affect consumers' emotions, their trust, and loyalty.

b)

The formation of brand image is a continuous job that, with the right approach, reduces the company's memorability and recognition.

c)

Brand image consists of visible and invisible elements.

d)

Visible elements include packaging, advertising material design, logo, while invisible elements include values, associations, and emotions.

e)

Visible elements include packaging, advertising material design, logo, while invisible elements include values, associations, and emotions.

160.

What is not true about brand image?

a)

Customer satisfaction does not play a big role.

b)

Social proof, customer satisfaction plays a big role.

c)

It is the image of a company built through associations and emotions in the consumer's mind.

d)

Brand attributes play a big role in its formation.

e)

Positioning, advertising policy plays a big role.

161.

What does negative reputation lead to?

a)

Helps attract more qualified specialists.

b)

Excessive attention from journalists to the organization's shortcomings, distrust of information coming from it and its management.

c)

Gives a chance for a successful exit from the crisis.

d)

Increases employee satisfaction with their job there.

e)

Ensures the efficiency of concluded contracts.

162.

What does negative reputation lead to?

a)

Reduces the risk of consumers purchasing goods and services.

b)

Consumers are suspicious about the quality and price of goods and services.

c)

Contributes to an increase in sales.

d)

Helps the consumer in making a choice.

e)

Complements the psychological value of the organization's goods and services.

163.

What is not the practical value and importance of the organization's positive reputation?

a)

Increases employee satisfaction with their job there.

b)

Gives a chance for a successful exit from the crisis.

c)

Does not contribute to the popularity and promotion of new products and services.

d)

Helps attract more qualified specialists.

e)

Ensures the efficiency of concluded contracts.

164.

What is the practical value and importance of the organization's positive reputation?

a)

Consumers

b)

Employees

c)

Management

d)

Investors

e)

Shareholders

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