Decisions often require balancing traditional expectations with modern demands, like introducing technology (e.g. Hawk-Eye for line calls).

It has adopted advanced ticketing systems to combat touting and improve the fan experience.

Revenue comes from partnerships (e.g. Rolex and Robinsons), media rights and merchandising.

The All England Lawn Tennis Club oversees Wimbledon, ensuring decisions align with its core values of tradition and excellence.

The NBA broadcasted games in China in the 1980s and has since developed a massive following, with the 2023 NBA Finals drawing millions of Chinese viewers.

To grow, the NBA opened offices in China and launched initiatives such as basketball camps, partnerships with Chinese brands and even hosting pre-season games in the country.

The NBA’s digital presence has been a major factor in its success in China, particularly through platforms like WeChat, TikTok and Tencent, which provide live streaming and interactive content.

The league has faced challenges, including cultural differences, political tensions and balancing its global ambitions with maintaining its values.