WorksheetsMKT3012 Semester 2 Week 1
Total questions: 10
Worksheet time: 5mins
Which topic involves using social platforms to promote products?
Social media marketing
Display advertising
Email marketing
Content marketing
Which topic involves creating visual ads on websites?
Display advertising
Email marketing
Social media marketing
Online reputation management
Which part of a text ad provides a brief summary of the ad's content?
Description text
Display URL
Headline text
Footer
Where are Google Maps ads especially effective?
On computers
On mobile devices
On televisions
On radios
What do call-only ads encourage users to do?
Watch a video
Make a phone call
Read an article
Send an email
What do Dynamic Search Ads allow advertisers to do?
Control all their ads manually.
Delegate some control to Google.
Stop using ads completely.
Create ads without a website.
What is the main benefit of using dynamic search ads?
Complete control by advertisers
Improved performance based on data
No need for a website
Free advertising
What is the source of the document?
Smith and Johnson, 2020
Larson and Draper, 2022
Brown and Taylor, 2021
Green and White, 2023
How many languages can Google Ads target?
Only one language.
Two languages.
Multiple or all languages.
No languages.
What does Google not do with ads or keywords?
Translate them.
Change them.
Delete them.
Highlight them.
