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WorksheetsPromotion - Marketing Mix
Total questions: 14
Worksheet time: 7mins
Name
Class
Date
1.
Define the term 'promotion'
a)
The methods a business uses to communicate with its customers to make them aware of their products
b)
Audio or visual form of marketing for products or services
2.
Define the term 'advertising'
a)
The methods a business uses to communicate with its customers to make them aware of their products
b)
Audio or visual form of marketing for products or services
3.
Define the term 'public relations'
a)
Relationship between a business and its customers. Businesses want a favourable image of themselves so use the media is used to help convey a positive image.
b)
Relationship between a business and its commercial partners. This relationship is really important.
4.
Which strategy is not included within a businesses overall promotional mix?
a)
Advertising
b)
Sales promotions
c)
Direct marketing
d)
Creating a business plan
5.
One of the aims of promotion is to:
a)
lower the price of the product
b)
update the product
c)
inform consumers about the product
d)
to lower the costs of producing the product
6.
Which of the following is an advantage of television advertising?
a)
It is cheaper than most other forms of advertising.
b)
It can be used to give the consumer product information.
c)
It can be aimed at audiences at different times of the day.
d)
All members of the target audience will see the adverts
7.
If a toy retailer wants to inform potential consumers of its large product range. It would use:
a)
billboards and posters
b)
children’s television
c)
evening radio programmes
d)
national newspapers
8.
A firm is set to launch a new high energy sports drink. Which method of promotion would it use?
a)
national television advertising during the Olympic Games
b)
sports magazines with a national coverage
c)
national newspapers
d)
a local radio station
9.
Which of the following is an example of sales promotion?
a)
advertising a new product on television
b)
using specialist magazines to advertise the product
c)
billboards and posters
d)
special offers and free gifts
10.
One of the advantages of sales promotion is that it:
a)
encourages consumers to buy the product more often
b)
informs the public of a new product
c)
allows the firm to lower the price
d)
does not cost the firm anything, unlike advertising.
11.
Which of the following is NOT an example of public relations?
a)
promotion of a football team
b)
donations by the firm to charity
c)
advertising on national radio
d)
letting a newspaper journalist try a product out
12.
Personal selling is most likely to be used forwhich of the following products?
a)
daily newspaper
b)
bars of chocolate
c)
food products from a supermarket
d)
business computers
13.
Trade journals, internet, demonstrations, radio and mailshots are all examples of:
a)
advertising
b)
sponsorship
c)
Sales promotion
d)
public relations
14.
Free gifts, competitions, point of sale displays and free samples are all examples of:
a)
advertising
b)
sponsorship
c)
Sales promotion
d)
public relations
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