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WorksheetsMarketing Pricing Promotion and Distribution
Total questions: 20
Worksheet time: 10mins
In terms of the marketing mix, distribution is represented by which "P?"
People
Price
Place
Product
Which of these activities is NOT included in physical distribution?
Transportation
Order Processing
Warehousing
Selling
Managing Inventory
What is the term for the path that the product follows from the producer to the customer?
Physical distribution
Public relations
Market share
Channel of distribution
Which of these statements about customer perception of price is NOT TRUE?
The actual price may be a bigger factor to some segments
Sometimes buyers will tolerate a wide range of prices based on the situation
Customers may perceive the quality of an item based on its price
The breakeven price may be important to customer acceptance of a price
One airline institutes a new charge for luggage, and the other airlines each begin to charge for this same item. In this scenario, what is the main factor affecting the price of the product?
Cost of running the business
Demand for the product
Cost of making the product
Competitor's price
What is the term that refers to the functions used to move products through the channel to the consumer?
Promotion
Breakeven analysis
Channel of distribution
Physical distribution
Which pricing objective focuses on generating the highest possible profits?
Increase market share
Maximize profits
Match the competition
All of the above
Which pricing method sets the price of the product on what the customer is willing to pay?
Cost-oriented pricing
Market-share pricing
Demand-oriented pricing
Competition-oriented pricing
In order to increase customer traffic, you want to offer an immediate discount when they purchase a certain product. Which of these sales promotions would be used in this case?
Point-of-Sale display
Premium
Rebate
Coupon
Which promotional method involves paying money to influence people through broadcast, digital, or print media?
Advertising
Public relations
Personal selling
Sales promotions
What is promotion?
The value placed on a product, usually given in monetary terms.
A company's portion of the total industry sales for a certain type of product.
Determining how to get the product to the right people, in the right amounts, at the right time and place.
Any form of communication that a business uses to inform, persuade, or remind potential customers about their products.
Which of these statements about publicity is NOT TRUE?
Publicity is free since the information appears in the news media.
The information tends to be viewed as more credible.
Marketers control how the information is presented.
Publicity is one part of public relations.
Factors that affect price are
Cost of making the product
Cost of running the business
Competitor's price
Demand for the product
All of these
Setting prices low on new products to establish market share are
Increasing market share
Maximizing profits
Matching the competition
The pricing method where the cost is set based on the prices of competing products is
Cost-Oriented
Demand-Oriented
Competition-Oriented
Breakeven Analysis
The process used to decide what the price must be to cover all costs is the
Breakeven Analysis
Market Share
Pricing Objective
Pricing Method
Which of the following is true about advertising?
Paying money to influence people regarding a product
Does not use direct person-to-person contact
Many media forms: print, digital and broadcast
All of these
Businesses have a chance to display or demonstrate their products at
Point-of-Sale Displays
Trade Shows
Giveaways
Rebates
Which is NOT TRUE about integrated marketing communication?
Promotional methods are coordinated so that a consistent message is sent to customers.
Helps to maximize the persuasive impact on customers
Can foster long-term customer relationships
Individual messages don't line up and the customer will be confused and move on to the next product
These connect sellers and buyers, but they do not own any merchandise. They are usually paid a commission or percentage of the sales price.
Retailers
Wholesalers
Agents & Brokers
Producers
