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WorksheetsBrand Management
Total questions: 15
Worksheet time: 29mins
At the center of a brand’s characteristics is the following:
Identity
Image
Value
None of the given options
While developing the brand picture, first of all, you envision
Attributes
Obsessions
Benefits
All of the given options
If two different brands are distributed by one company, it is considered
under:
Wholesale
Co-branding
Joint venture
Merger
…………defines what the brand thinks about the consumer, as per the consumer.
Brand attitude
Brand positioning
Brand relationship
Brand image
…………………includes two aspects of a brand – its associations and its personality.
Brand attitude
Brand positioning
Brand relationship
Brand image
Introduction of more brands and extensions leads to __ with no new benefits
to consumers.
Higher cost
Greater revenue
Brand proliferation
Increased competition
…………………includes all that is linked up in memory about the brand. It could be specific to attributes, features, benefits or looks of the brand.
Brand attitude
Brand Associations
Brand relationship
Brand image
Close up, Doordarshan, Frooti, Babool, Fair and Lovely, Band-aid and Ujala are the examples of………..
Descriptive Brand Name
Suggestive brand name.
Free Standing brand name
None of the above
“Jod jo tootega nahin” tagline is related with brand……
M-Seal
Fevikwik
Fevicol
Ambuja cemen
"Finger Lickin' Good" identify this slogan from the following Brand name
Suguna Chicken
KFC
Pizza hut
None of the above
Tamil Nadu girl appointed 'Goodwill Ambassador to the Poor'
Salon owner's daughter spends savings of Rs 5 lakh to donate essential items during the lockdown - Identify
Nethra
Neha
Mithra
Anupama
’பிளாஸ்டிக் மாசில்லா தமிழகம்’ பரப்புரைக்கு தூதுவராக நடிகர் -------------- நியமனம்-
Identify.
Vivek
Dhanush
Surya
Vishal
A seven-year-old becomes the brand ambassador of the Swachh Bharat Scheme in Tamil Nadu-Identify.
Hazina begum
Hanifa Zaara
Sabana
Janvi
Brand Ambassadar of Andhra pradesh
Sania Mirza
Saina nehval
P V Sindhu
None of the above
Great start to the morning- Find this slogan.
Bru
Green Lable
Nescafe
TATA Coffee
