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Brand Management

Total questions: 15

Worksheet time: 29mins

Name
Class
Date
1.

At the center of a brand’s characteristics is the following:

a)

Identity

b)

Image

c)

Value

d)

None of the given options

2.

While developing the brand picture, first of all, you envision

a)

Attributes

b)

Obsessions

c)

Benefits

d)

All of the given options

3.

If two different brands are distributed by one company, it is considered

under:

a)

Wholesale

b)

Co-branding

c)

Joint venture

d)

Merger

4.

…………defines what the brand thinks about the consumer, as per the consumer.

a)

Brand attitude

b)

Brand positioning

c)

Brand relationship

d)

Brand image

5.

…………………includes two aspects of a brand – its associations and its personality.

a)

Brand attitude

b)

Brand positioning

c)

Brand relationship

d)

Brand image

6.

Introduction of more brands and extensions leads to __ with no new benefits

to consumers.

a)

Higher cost

b)

Greater revenue

c)

Brand proliferation

d)

Increased competition

7.

…………………includes all that is linked up in memory about the brand. It could be specific to attributes, features, benefits or looks of the brand.

a)

Brand attitude

b)

Brand Associations

c)

Brand relationship

d)

Brand image

8.

Close up, Doordarshan, Frooti, Babool, Fair and Lovely, Band-aid and Ujala are the examples of………..

a)

Descriptive Brand Name

b)

Suggestive brand name.

c)

Free Standing brand name

d)

None of the above

9.

“Jod jo tootega nahin” tagline is related with brand……

a)

M-Seal

b)

Fevikwik

c)

Fevicol

d)

Ambuja cemen

10.

"Finger Lickin' Good" identify this slogan from the following Brand name

a)

Suguna Chicken

b)

KFC

c)

Pizza hut

d)

None of the above

11.

Tamil Nadu girl appointed 'Goodwill Ambassador to the Poor'

Salon owner's daughter spends savings of Rs 5 lakh to donate essential items during the lockdown - Identify

a)

Nethra

b)

Neha

c)

Mithra

d)

Anupama

12.

’பிளாஸ்டிக் மாசில்லா தமிழகம்’ பரப்புரைக்கு தூதுவராக நடிகர் -------------- நியமனம்-

Identify.

a)

Vivek

b)

Dhanush

c)

Surya

d)

Vishal

13.

A seven-year-old becomes the brand ambassador of the Swachh Bharat Scheme in Tamil Nadu-Identify.

a)

Hazina begum

b)

Hanifa Zaara

c)

Sabana

d)

Janvi

14.

Brand Ambassadar of Andhra pradesh

a)

Sania Mirza

b)

Saina nehval

c)

P V Sindhu

d)

None of the above

15.

Great start to the morning- Find this slogan.

a)

Bru

b)

Green Lable

c)

Nescafe

d)

TATA Coffee