What are the two ways that a company can obtain new products?

Which of the following is NOT a potential reason for a new product to fail?

Your firm added three new products earlier this year to increase variety for customers. Two of them failed to reach even minimal sales. Which of the following is LEAST likely to have been the cause of their failure?

New-product development starts with ________.

Your company decides to use only internal sources for developing new-product ideas. Which of the following would NOT be consulted?

Which of the following is NOT a recommended method for companies to tap into their customers as sources for new-product ideas?

Your firm asks you to consult external sources for new-product ideas. All of the following are common external sources EXCEPT ________.

Which of the following is the practice of inviting broad communities of customers, employees, independent researchers, and members of the public into the new-product innovation process?

The purpose of idea generation is to create a ________ number of ideas. The purpose of succeeding stages is to ________ that number.

The owners of GrayBerry Gifts have just brainstormed a large number of ideas for adding new products and services after visiting several buying fairs. The owners will begin the first idea-reducing stage, called ________, to arrive at a realistic number to adopt.

A detailed version of a new idea stated in meaningful customer terms is called a ________.

________ calls for testing new-product concepts with groups of target consumers.

With what groups do firms conduct concept testing for new products?

After concept testing, a firm would engage in which stage in developing and marketing a new product?

Once managers of The Grecian Urn have decided on their

product concept and marketing strategy, they can evaluate the business

attractiveness of the proposal in the ________ stage of the new-product

development process.

In the ________ stage of new-product development, products undergo rigorous tests to make sure that they perform safely and effectively or that consumers will find value in them.

In a ________, new products and marketing tactics are tested among specifically identified groups of customers and stores.

In a ________, new products and marketing tactics are tested online in a virtual shopping environment.

Bonneville Communications is concerned about test marketing its new device. Which of the following is NOT a disadvantage of test marketing that would likely concern Bonneville Communications?

Under what circumstances might it be wise for a company to do little or no test marketing?

Many marketers are now using new interactive technologies, such as Frito-Lay's online virtual convenience store, to reduce the cost of ________.

The major purpose of test marketing is to provide management with the information needed to make a final decision about ________.

Introducing a new product into the market is called ________.

________ is the product life cycle period when sales fall off and profits drop.

Increasing profits will most likely occur at which stage of the PLC?

Which stage in the PLC is characterized by rapid market acceptance and increasing sales?

Some products that have entered the decline stage have been cycled back to the growth stage through ________.

All of the following are stages in the PLC EXCEPT ________.

Which of the following CANNOT be described using the PLC concept?

Using the PLC concept to develop marketing strategy can be difficult because strategy is both a ________ and a(n) ________ of the product's life cycle.

In which stage of the PLC will promotional expenditures be especially high in an attempt to create consumer awareness?

In which stage of the PLC will promotional expenditures be high in an attempt to respond to increasing competition?

Which stage in the PLC normally lasts longest and poses strong challenges to the marketing managers?

When a product is in the maturity stage, the company should consider ________.

Which of the following best represents the options a company has when a product is declining?

JoAnn Fabrics, Inc. has just created a new combination of colors and fabric types. The firm wants to be sure of the way consumers think about its new product. The firm is concerned with the product ________.

Which of the following is a product concept?

A group of business entrepreneurs who worried about their teenage children drinking and driving decided there must be some way to approach this problem proactively. They came up with an idea for a pair of blurry goggles. They believed looking through the goggles would simulate what the world looks like when someone is seriously intoxicated. The first crude pair of blurry goggles developed by the entrepreneurs to show to prospective customers was ________.

P&G introduced its Duncan Hines ready-to-spread frosting in a small geographic area. When General Foods became aware of the product, it rushed to market its own Betty Crocker ready-to-spread frosting, which eclipsed the Duncan Hines product introduction. This act illustrates ________.

Yummy Peanut Butter has a new peanut butter and bacon product and finds a small number of representative test cities. The company plans to use the results to forecast national sales and profits. Yummy is using ________.

P&G introduced its Duncan Hines ready-to-spread frosting in a small geographic area. When General Foods became aware of the product, it rushed to market its own Betty Crocker ready-to-spread frosting, which eclipsed the Duncan Hines product introduction. General Foods was able to enter the ________ stage of the new-product development process before P&G could.

Flurrbies, a brand of winter accessories that fell in and out of favorability with customers quickly, is an example of a ________.

It's What's Hip, a chain of 18 music and CD stores, has discovered that carrying a weak product during the decline stage of the PLC can be very costly to a firm, and not just in profit terms. Which one of these is NOT likely to be one of those costs?

Apple's iPod has been called "one of the greatest consumer electronics hits of all time." More than 120 million iPods have been sold, and the iPod captures more than 70 percent of the music player market. This success has attracted many large, resourceful competitors. The iPod is in the ________ stage of the product life cycle.

Atlas Steel Corporation lacks the confidence, capital, and capacity to launch its new steel product into full national or international distribution. Test market results look promising, so what should be management's next step?

When Heinz introduced EZ Squirt packaging and new colors such as Blastin' Green and Awesome Orange to revitalize consumer buying, the company was ________.

P&G has sold off a number of lesser or declining brands such as Oxydol detergent and Jif peanut butter. In these examples, management decided to ________ the products.

When Kraft focused on cost-cutting with its older and established brands, leaving them to wither without much investment or modification, Kraft decided to ________ the older products.

Which of the following statements best explains why idea screening may be the most important step of new-product development?