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WorksheetsMarketing Concepts ASK Prep Day 7
Total questions: 25
Worksheet time: 13mins
Which of the following will help you have a pleasant voice when speaking to customers?
Speaking in a monotone voice
Speaking very slowly
Speaking at a comfortable volume
Speaking quickly
A business that purchases an extended warranty on a new fleet of automobiles is
transferring risk
avoiding risk
elevating risk
retaining risk
The president of your company has just announced that they are considering eliminating some of the free services that are now being offered. This should cause the business's
sales to increase
production to decrease
taxes to increase
expenses to decrease
What is the main disadvantage of conducting primary research?
It is not customized to the research needs
It is costly to carry out
It can be difficult to find respondents
It takes control away from the marketers
Marcus is a sales representative at a retail store. When customers come to him with questions or concerns, he tries to match their body language and communication styles to make them feel more comfortable. Marcus is building rapport by
finding common ground
breaking the ice
practicing mirroring
being empathetic
A business that sells inexpensive goods probably would use which of the following promotional media
Radio
TV
Blu-rays
Magazines
Which of the following is an example of an economic want?
Longevity
Education
Friendship
Health
A coworker suggests an idea that you don't agree with. How can you build trust by showing respect?
Ask your other coworkers if they can come up with better ideas
Ask your coworker not to suggest any more ideas today
Listen to your coworker's idea before explaining your thoughts
Suggest a better idea before your coworker finishes talking
Which of the following is directly affected by a business's intelligent purchasing
Customer satisfaction
Consumer awareness
Management
Distribution
When the price of a good or service is high, consumer demand will usually be
average
low
unpredictable
high
Which of the following is a benefit of supply chain management
increased risk
cost savings
low inventory levels
more complex processes
Determine whether the following statement is true or false: In collecting information for marketing decision making, it is necessary to conduct research outside the firm.
True, obtaining information about sales and inventory requires external research.
True, outside research is part of all marketing decision-making.
False, outside research is seldom needed to identify markets.
False, information from internal company documents may be sufficient.
In which general category of internal marketing information would day-to-day business expenses such as utilities expense be found?
Sales
Marketing personnel
Operating
Inventory
Why do some businesses' servers place a "cookie" on a visitor's hard drive when the visitor accesses the business's website?
Which situation is an example of SUGGING?
A marketer tells a customer that s/he is conducting research, and then begins a sales pitch.
A telemarketer asks a customer if s/he knows anyone who would want to buy a certain product.
A salesperson offers a customer the opportunity to try an expensive product free of charge.
A business promotes a product by sending samples to its customers without authorization.
Marketing research can affect the business's marketing mix by providing information about various locations that will influence the business's __________ decision.
place
promotion
price
product
By monitoring its sales and its customers' buying habits, what is a business often able to identify?
Competitors' activities
Research methods
Economic resources
Popular products
Customers are more likely to spend a lot of time evaluating several options before buying a product when
brand insistence is a factor.
the product is perishable.
the need is immediate.
the product is expensive.
One ethical issue that a business must address when it decides to discontinue a product is if the business should
develop an improved version of the product.
provide replacement parts for the product.
reduce the product's price before it is taken off the market.
advise the public to purchase a similar product offered by a competitor.
A promise made by the seller to the customer that the seller will repair or replace a product that does not perform as expected is defined as a
market
warranty
guarantee
strategy
What do governments often establish to promote competition among businesses and protect consumers from bait-and-switch practices?
Pricing laws
Selling policies
Marketing strategies
Business codes
An established business has set its prices well below cost to keep other similar businesses from opening in the community. This business is engaged in __________ pricing.
predatory
discriminatory
deceptive
regulatory
A distinctive symbol, design, or group of letters that cannot be spoken is known as a
trade name
brand mark
brand
trade character
The Target bullseye and the McDonald's golden arches are examples of
brand personalities
corporate brands
logos
brand promises
When the manager of a large company takes potential customers out for lavish dinners and buys them expensive gifts, it might appear as if the manager is engaging in the unethical practice of
fraud
puffery
slander
bribery
