WorksheetsS3 Business Marketing Revision
Total questions: 29
Worksheet time: 15mins
Identify various ways organisations can segment the population.
Age, Gender, Income, Religion, Location etc
Only Demographic
Only Geographic
Only Psychographic
Describe the term ‘target marketing’.
Target marketing is the process of identifying and reaching specific groups of consumers who are most likely to purchase a product or service.
Target marketing is a strategy that involves mass marketing to all consumers regardless of their preferences.
Target marketing refers to the practice of selling products at a discount to increase sales volume.
Target marketing is the process of creating a new market segment for a product.
Describe why it is important an organisation carries out market research.
To understand customer needs and preferences
To increase production costs
To reduce employee turnover
To avoid legal issues
What are the two types of market research.
Primary and Secondary Research
Qualitative and Quantitative Research
Field and Desk Research
Descriptive and Analytical Research
Which of the following are methods a business could use to carry out field research?
Surveys, Interviews, Observations, Hall Tests
Websites, Government Statistics, Magazine/Newspaper Articles
Describe 3 advantages and 3 disadvantages of FIELD research.
Field research provides real-world context, allows for in-depth data collection, and can lead to new insights, but it can be time-consuming, expensive, and may lack control over variables.
Field research is quick, inexpensive, and offers controlled environments, but it lacks real-world context, depth, and may not lead to new insights.
Field research is always the best method for any study, offering both speed and cost-effectiveness without any disadvantages.
Field research is only useful for qualitative studies and cannot be applied to quantitative research.
Which of the following are advantages of DESK research?
Cost-effective, Time-saving, Easily accessible data
Limited depth, Outdated information, Lack of control
Requires fieldwork, Expensive, Time-consuming
Involves primary data collection, Requires large sample size, Complex analysis
Outline the stages of the product life cycle
Introduction, Growth, Maturity, Decline
Launch, Expansion, Peak, Reduction
Start, Rise, Plateau, Fall
Beginning, Increase, Stability, Decrease
Describe the term brand.
A name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer.
A type of product manufactured by a particular company under a particular name.
A unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors.
All of the above.
Explain the advantages and disadvantages of branding to a business.
Branding increases customer recognition and loyalty but can be costly and time-consuming.
Branding has no impact on customer recognition and loyalty.
Branding decreases customer recognition and loyalty but is cost-effective.
Branding is only beneficial for large businesses.
Explain the advantages and disadvantages of celebrity endorsement to a business.
Celebrity endorsement can increase brand visibility and credibility but may also lead to high costs and potential negative publicity.
Celebrity endorsement guarantees increased sales and positive brand image without any risks.
Celebrity endorsement is always the most cost-effective marketing strategy for businesses.
Celebrity endorsement has no impact on a business's brand image or sales.
Which of the following is a factor that impacts the selling price of a product?
Cost of production
Weather conditions
Personal preferences
Historical events
Outline the factors that impact a business’ location.
Proximity to customers, suppliers, and competitors
Availability of skilled labor and workforce
Cost of property and taxes
All of the above
Which of the following methods of distribution has the advantage of speed but the disadvantage of higher cost?
AIR
ROAD
Advertising through Radio has several advantages and disadvantages. Which of the following is an advantage of advertising through Radio?
Wide reach to a diverse audience
High production costs
Limited audience engagement
Visual appeal
Describe and give advantages and disadvantages of advertising through Billboards.
Advertising through billboards is cost-effective and reaches a wide audience, but lacks detailed targeting and engagement.
Billboards are the most expensive form of advertising with limited reach.
Billboards offer detailed targeting and high engagement but are not cost-effective.
Advertising through billboards is ineffective and outdated.
Describe and give advantages and disadvantages of advertising through TV.
Advertising through TV is cost-effective and reaches a wide audience, but it can be expensive and less targeted.
Advertising through TV is outdated and ineffective.
Advertising through TV is only suitable for local businesses.
Advertising through TV is the only way to reach a global audience.
Which of the following describes the advantages and disadvantages of advertising through Cinema?
Cinema advertising has a wide reach and engages audiences effectively, but it can be expensive and limited to specific locations.
Cinema advertising is cost-effective and can be easily targeted to specific audiences, but it lacks engagement and reach.
Cinema advertising is inexpensive and offers global reach, but it is not engaging and often ignored by audiences.
Cinema advertising is highly engaging and cost-effective, but it is limited to online platforms only.
Which of the following best describes the advantages and disadvantages of advertising through Social Media?
It allows for targeted advertising but can invade privacy.
It is cost-effective but reaches a limited audience.
It is fast but lacks engagement.
It is traditional but expensive.
Advertising through Apps has several advantages and disadvantages. Which of the following is an advantage of advertising through Apps?
Wide reach and targeted audience
High cost and limited reach
Lack of engagement
Limited analytics
Describe and give advantages and disadvantages of advertising through Newspaper.
Advertising through newspapers is cost-effective and has a wide reach, but lacks immediacy and engagement.
Advertising through newspapers is expensive and has limited reach, but offers immediacy and engagement.
Advertising through newspapers is cost-effective and offers immediacy, but lacks a wide reach and engagement.
Advertising through newspapers is expensive and lacks immediacy, but offers a wide reach and engagement.
Describe and give advantages and disadvantages of advertising through Text Messages.
Advertising through text messages is cost-effective but can be intrusive.
Advertising through text messages is expensive and ineffective.
Advertising through text messages is only suitable for large businesses.
Advertising through text messages has no advantages.
Describe and give advantages and disadvantages of advertising through Email.
Advertising through Email has several advantages and disadvantages.
Email advertising is the most effective form of digital marketing.
Email advertising has no disadvantages.
Email advertising is only beneficial for large companies.
Businesses use Free Gifts as a method of sales promotion because:
They want to clear old stock.
They aim to increase customer loyalty.
They have excess budget to spend.
They want to reduce production costs.
Businesses use Free Samples/Tasters as a method of sales promotion because:
they want to clear old stock.
they want to introduce new products to customers.
they want to increase the price of products.
they want to reduce production costs.
Businesses use Competitions as a method of sales promotion because:
they increase customer engagement and brand awareness.
they decrease production costs significantly.
they ensure a monopoly in the market.
they guarantee immediate sales success.
Businesses use BOGOF as a method of sales promotion because:
it increases sales volume by offering more value to customers.
it reduces the cost of production significantly.
it helps in targeting a niche market segment.
it is the most effective way to advertise a new product.
Businesses use Point of Sale Displays as a method of sales promotion because:
they attract customer attention at the point of purchase.
they are a legal requirement for all retail stores.
they reduce the need for sales staff.
they are the only form of advertising allowed in stores.
Businesses use Discounted prices as a method of sales promotion because:
it attracts more customers by offering lower prices.
it increases the production cost.
it reduces the quality of the product.
it complicates the sales process.
