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WorksheetsMobile Marketing
Total questions: 15
Worksheet time: 30mins
When Rohan received a personalized offer on his smartphone through a mobile marketing campaign, it was a very personal ________ for him.
experience
interaction
journey
process
________ percent of Americans own a smartphone and have no other form of high-speed Internet access at home beyond their phone’s data plan.
10 percent
20 percent
30 percent
40 percent
Which company was the first to market a device as a smartphone named R380 in 2000?
Nokia
Ericsson
Samsung
Apple
T9 technology makes text messaging faster and more efficient on non-QWERTY cell phones without full keyboards.
True
False
Abigail is using a navigation app on her phone. The app provides directions based on where the mobile device is ________.
located
hidden
manufactured
sold
What percentage of smartphone owners say their smartphone is something 'they couldn’t live without'?
46%
84%
81%
13%
What percentage of 13 to 17-year-olds own a mobile phone?
84 percent
76 percent
90 percent
68 percent
In 2015, how much was spent on worldwide mobile advertising?
$2.34 billion
$64.25 billion
$62.11 billion
$21 million
What is Opt-In in mobile marketing?
A method where users are automatically subscribed
Referred to as permission-based marketing
A way to unsubscribe from services
A type of unsolicited marketing
Samuel is considering signing up for a newsletter from his favorite tech blog. What must he do in Opt-In marketing?
Passively receive offers
Actively consider an offer before signing-up
Ignore the offers
Automatically subscribe
Fill in the blank: In Opt-Out, a consumer can reply to an SMS message with the key phrase 'stop' to ______ further communications.
discontinue
continue
initiate
escalate
What is one of the steps in a Mobile Marketing Campaign?
Ignore the target market
Define the goals
Avoid sharing opportunities
Use only one medium
What is one of the steps in a mobile marketing campaign?
Feed the campaign
Ignore the campaign
Stop the campaign
Delay the campaign
David, a mobile app developer, is focusing on encouraging consumer loyalty in his marketing strategy because:
it increases customer retention and lifetime value.
it decreases the need for customer feedback.
it reduces the cost of mobile app development.
it eliminates the need for social media marketing.
How is the internet being accessed more often according to the notes?
Through mobile devices
Via desktop computers
Using public Wi-Fi
Through satellite connections
