WorksheetsTopic 10- Analysing International Opportunities BBDM3134 (1)
Total questions: 15
Worksheet time: 8mins
What is the primary purpose of market research?
To limit competition in the market
To assist managers in making informed decisions
To increase government regulations on businesses
To create artificial demand for a product
Which of the following is the first step in analyzing potential international markets?
Identifying competitors
Assessing the national business environment
Identifying basic appeal
Conducting primary market research
Which factor is considered when assessing the basic appeal of a market?
The cultural preferences of consumers
The availability of raw materials and labor
The presence of international competitors
The country’s taxation policies
What does market intensity measure?
The number of competitors in a market
The buying power of individuals and businesses
The size of a country's labor force
The level of government intervention in trade
Which of the following is NOT a component of the market-potential indicator?
Market growth rate
Consumer savings rate
Commercial infrastructure
Country risk
Why are emerging markets attractive to international businesses?
They offer stable political environments
They have large consumer bases and rapid growth rates
They have strict restrictions on foreign investment
They do not require competitor analysis
What is a key challenge of using secondary market research?
It is too expensive for most companies
It requires a large number of employees
The data may be unreliable or difficult to obtain
It is only available for developed countries
What is the main purpose of conducting a field trip to a potential market?
To observe the local business environment and negotiate deals
To expand into multiple new markets at once
To establish manufacturing plants immediately
To avoid conducting primary research
Which of the following is an example of primary market research?
Gathering data from government reports
Conducting surveys and interviews with local consumers
Using data from trade associations
Reviewing published industry reports
Which factor is included in competitor analysis when selecting an international market?
The number of local government agencies
The product appeal and market share of competitors
The literacy rate of the country
The country’s military strength
What is one of the major problems with primary research in international markets?
Lack of government regulations
Cultural differences such as language barriers
Overdependence on government subsidies
Low transportation costs
Which of the following is a challenge when comparing secondary data from different countries?
Different countries use different definitions for key terms
Data is always accurate and consistent across all regions
The World Trade Organization regulates all market data
Every country measures market size using the same methodology
Which of the following is NOT a key factor when measuring site potential?
Availability of skilled labor
Local infrastructure
Annual tourism rates
Productivity and wage levels
Why do companies conduct competitor analysis before entering a new market?
To force competitors out of the market
To identify potential threats and opportunities
To obtain government protection against competitors
To increase the number of competitors in the market
What is a major benefit of using secondary market research?
It is more cost-effective compared to primary research
It provides real-time insights into consumer behavior
It is only available for multinational corporations
It allows businesses to avoid legal compliance
