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Product, Price, and Place (Chapter 11)

Total questions: 42

Worksheet time: 32mins

Name
Class
Date
1.

The path of selling goods or services directly from a manufacturer to end users without using intermediaries is the _____.

a)

Supply chain

b)

Direct channel

c)

Indirect channel

d)

Pipeline

2.

What unfair pricing strategy is the practice of advertising one product with the intent of persuading customers to buy a more expensive item when they arrive in the store?

a)

deceptive pricing

b)

price gouging

c)

bait and switch

d)

predatory pricing

3.

General price at which the company expects to sell a product.

a)

List price

b)

Base price

c)

Selling price

d)

MSRP

4.

Path of selling goods or services that uses intermediaries to get the product from manufacturer to end users.

a)

Supply chain

b)

Channel of distribution

c)

Direct channel

d)

Indirect channel

5.

Pricing an item much lower than the current market price or the cost of acquiring the product.

a)

Loss leader

b)

Price gouging

c)

Deceptive pricing

d)

Markup

6.

Amount added to the cost to determine the selling price.

a)

List price

b)

Selling price

c)

Markup

d)

MSRP

7.

_____ is the number of product items within a product line.

a)

Product mix

b)

Product line

c)

Product item

d)

Product depth

8.

Pricing techniques that create an image of a product and to entice customers to buy are _____ strategies.

a)

Psychological pricing

b)

Bundling

9.

The _____ is the price recommended by the manufacturer.

a)

List price

b)

Price lining

c)

Selling price

d)

MSRP

10.

The _____ is an explanation of the value of a certain product over others that are similar.

a)

Selling price

b)

Value propostition

11.

_____ sell products through both brick-and-mortar stores and online sites.

a)

Multi-channel retailers

b)

Service businesses

c)

E-tailers

d)

Drop shippers

12.

The practice of _____ sets prices high to convey quality and status.

a)

Price lining

b)

Prestige pricing

c)

Even pricing

13.

A _____ is a maximum price set by the government for certain goods and services.

a)

Break-even point

b)

Base price

c)

Price floor

d)

Price ceiling

14.

The process of separating a large quantity of goods into smaller quantities for resale is _____.

a)

Distribution

b)

Packaging

c)

Freight forwarding

d)

Bulk-breaking

15.

A(n) _____ includes the businesses, people, and activities involved in turning raw materials into products and delivering them to end users.

a)

Supply chain

b)

Distribution chain

c)

Indirect channel

d)

Demand chain

16.

All the goods and services that a business sells is the _____.

a)

Product mix

b)

Listing

c)

Web site

d)

Catalog

17.

_____ goods are consumer products that are bought often with little effort.

a)

Specialty

b)

Convenience

c)

Shopping

d)

Major

18.

Provides labor based on specialized knowledge and skills.

a)

trade industry

b)

market

c)

variable

d)

feature

19.

Each service is almost always unique.

a)

variable

b)

warranty

c)

quality

d)

direct channel

20.

Written document that states the quality of a product with a promise to correct certain problems that might occur.

a)

warranty

b)

selling price

c)

base price

d)

guarantee

21.

Number of product lines a company offers.

a)

product width

b)

product floor

22.

process of deciding which products will appeal to the target market.

a)

product planning

b)

product line

c)

distribution channel

d)

line channel

23.

Group of closely related products within the product mix.

a)

product line

b)

product item

24.

Goals defined in the business and marketing plans for the overall pricing policies of the company.

a)

pricing objectives

b)

price gouging

c)

list price

d)

deceptive pricing

25.

Raising prices on certain kinds of goods to an excessively high level during an emergency.

a)

price gouging

b)

price floor

c)

loss leader

d)

winner

26.

Minimum price set by the government for certain goods and services it believes are priced too low.

a)

price floor

b)

price discrimination

c)

loss leader

d)

list price

27.

Occurs when a company sells the same product to different customers at different prices based on personal characteristics.

a)

price discrimination

b)

predatory pricing

c)

pricing objectives

d)

break-even point

28.

Setting very low prices to remove competition.

a)

predatory pricing

b)

pipeline

c)

price gouging

d)

price flooring

29.

Line of connected pipes that are used for carrying liquids and gases over a long distance.

a)

pipeline

b)

distribution line

c)

channel of distribution

d)

bait and switch

30.

Products/services cannot be stored for later use.

a)

perishable

b)

expireable

c)

variable

d)

product life cycle

31.

Protects products until customers are ready to use them.

a)

packaging

b)

bubble wrap

c)

pipeline

d)

store shelf

32.

Business that sells directly to consumers in ways that do not involve a physical store location.

a)

web based mall

b)

non-store retailer

c)

pipeline

d)

e-tailer

33.

Established price printed in a catalog, on a price tag, or in a price list.

a)

printing price

b)

list price

c)

base price

d)

manufacturer's suggested retail price (MSRP)

34.

Something that cannot be touched.

a)

VIP

b)

intangible

c)

optional

d)

supply chain

35.

Service cannot be separated from the person who performs it.

a)

stuck like glue

b)

inseparable

c)

variable

d)

connected

36.

Promise that a product has a certain quality or will perform in a specific way.

a)

pinky swear

b)

guarantee

c)

base price

d)

bulk-breaking

37.

Company that organizes shipments.

a)

Over Continent Development (OCD) Industry

b)

freight forwarder

c)

direct channel

d)

pipeline

38.

Fact about a good or service.

a)

Info.

b)

feature

c)

multi-channel retailer

39.

Retailer that sells products through websites.

a)

Triple W Retailer

b)

e-tailer

c)

freight forwarder

40.

Pricing products in a way that intentionally misleads customers.

a)

deceptive pricing

b)

loss leader

41.


Point at which revenue from sales equals the costs.

a)

balance point

b)

break-even point

c)

price floor

42.

Path that goods take through the supply chain.

a)

channel of distribution

b)

pipeline