WorksheetsProduct, Price, and Place (Chapter 11)
Total questions: 42
Worksheet time: 32mins
The path of selling goods or services directly from a manufacturer to end users without using intermediaries is the _____.
Supply chain
Direct channel
Indirect channel
Pipeline
What unfair pricing strategy is the practice of advertising one product with the intent of persuading customers to buy a more expensive item when they arrive in the store?
deceptive pricing
price gouging
bait and switch
predatory pricing
General price at which the company expects to sell a product.
List price
Base price
Selling price
MSRP
Path of selling goods or services that uses intermediaries to get the product from manufacturer to end users.
Supply chain
Channel of distribution
Direct channel
Indirect channel
Pricing an item much lower than the current market price or the cost of acquiring the product.
Loss leader
Price gouging
Deceptive pricing
Markup
Amount added to the cost to determine the selling price.
List price
Selling price
Markup
MSRP
_____ is the number of product items within a product line.
Product mix
Product line
Product item
Product depth
Pricing techniques that create an image of a product and to entice customers to buy are _____ strategies.
Psychological pricing
Bundling
The _____ is the price recommended by the manufacturer.
List price
Price lining
Selling price
MSRP
The _____ is an explanation of the value of a certain product over others that are similar.
Selling price
Value propostition
_____ sell products through both brick-and-mortar stores and online sites.
Multi-channel retailers
Service businesses
E-tailers
Drop shippers
The practice of _____ sets prices high to convey quality and status.
Price lining
Prestige pricing
Even pricing
A _____ is a maximum price set by the government for certain goods and services.
Break-even point
Base price
Price floor
Price ceiling
The process of separating a large quantity of goods into smaller quantities for resale is _____.
Distribution
Packaging
Freight forwarding
Bulk-breaking
A(n) _____ includes the businesses, people, and activities involved in turning raw materials into products and delivering them to end users.
Supply chain
Distribution chain
Indirect channel
Demand chain
All the goods and services that a business sells is the _____.
Product mix
Listing
Web site
Catalog
_____ goods are consumer products that are bought often with little effort.
Specialty
Convenience
Shopping
Major
Provides labor based on specialized knowledge and skills.
trade industry
market
variable
feature
Each service is almost always unique.
variable
warranty
quality
direct channel
Written document that states the quality of a product with a promise to correct certain problems that might occur.
warranty
selling price
base price
guarantee
Number of product lines a company offers.
product width
product floor
process of deciding which products will appeal to the target market.
product planning
product line
distribution channel
line channel
Group of closely related products within the product mix.
product line
product item
Goals defined in the business and marketing plans for the overall pricing policies of the company.
pricing objectives
price gouging
list price
deceptive pricing
Raising prices on certain kinds of goods to an excessively high level during an emergency.
price gouging
price floor
loss leader
winner
Minimum price set by the government for certain goods and services it believes are priced too low.
price floor
price discrimination
loss leader
list price
Occurs when a company sells the same product to different customers at different prices based on personal characteristics.
price discrimination
predatory pricing
pricing objectives
break-even point
Setting very low prices to remove competition.
predatory pricing
pipeline
price gouging
price flooring
Line of connected pipes that are used for carrying liquids and gases over a long distance.
pipeline
distribution line
channel of distribution
bait and switch
Products/services cannot be stored for later use.
perishable
expireable
variable
product life cycle
Protects products until customers are ready to use them.
packaging
bubble wrap
pipeline
store shelf
Business that sells directly to consumers in ways that do not involve a physical store location.
web based mall
non-store retailer
pipeline
e-tailer
Established price printed in a catalog, on a price tag, or in a price list.
printing price
list price
base price
manufacturer's suggested retail price (MSRP)
Something that cannot be touched.
VIP
intangible
optional
supply chain
Service cannot be separated from the person who performs it.
stuck like glue
inseparable
variable
connected
Promise that a product has a certain quality or will perform in a specific way.
pinky swear
guarantee
base price
bulk-breaking
Company that organizes shipments.
Over Continent Development (OCD) Industry
freight forwarder
direct channel
pipeline
Fact about a good or service.
Info.
feature
multi-channel retailer
Retailer that sells products through websites.
Triple W Retailer
e-tailer
freight forwarder
Pricing products in a way that intentionally misleads customers.
deceptive pricing
loss leader
Point at which revenue from sales equals the costs.
balance point
break-even point
price floor
Path that goods take through the supply chain.
channel of distribution
pipeline
