Refers to a company's ability to turn customers into repeat buyers and prevent them from switching to a competitor.

Refers to the evaluation by customers of how well the value was delivered by the Product.

Has to do with how much something is worth, either in terms of cash or importance.

The feeling of regret in response to making a -- usually, expensive -- purchase.

The price of your product or service

Installation or onboarding costs

Time invested in buying your product or service

The cost of accessing your product or service

Poor customer experience

Physical or emotional stress induced from buying or installing your product

Maintenance costs

Poor brand reputation

Time spent understanding how your product or service works

Renewal costs

Customer retention is the act of choosing one company's products and

services consistently over their competitors.

Customer satisfaction measures a product or service's worth and compares

it to its possible alternatives.

Retaining customers is all about transactions only.

You can measure customer value by reducing the benefits from the cost.

Going out of your way to delight your audience is more important than avoiding frictions.

Someone who offers a different product or service and competes in the same market to satisfy similar customer needs.

Defined as whenever two or more parties strive to meet a common goal that cannot technically be shared.

Someone who offers the same product or service and compete in the same market.

Anything that delivers the same set of benefits to your customers as you do, but is not a competing product.

These companies offer alternative products and services than you're offering.