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WorksheetsSEM II - Objective 2.03 Review
Total questions: 20
Worksheet time: 10mins
Conducting a SWOT analysis is the first step in which process?
Risk management
Strategic planning
Business organization
Fundraising
A good reputation among current clients is a(n)
strength
weakness
opportunity
threat
New competition moving into your area is a(n)
strength
weakness
opportunity
threat
A new customer moving into your area is a(n)
strength
weakness
opportunity
threat
A lack of equipment or technology is primarily a(n)
strength
weakness
opportunity
threat
Which of the following is a benefit of conducting SWOT analysis:
Weaknesses will diminish for your business.
It completes the task of strategic planning.
It provides a filter for a great deal of information.
Your business will make more money.
The most crucial part of the SWOT analysis method involves
the number of strengths you identify.
where you get your information.
what time of year you conduct the analysis.
your goal for the analysis.
SWOT analysis is especially helpful when
your business is young.
your business is old.
you have a limited amount of time.
you have an unlimited amount of time.
What is the first step in the SWOT analysis process?
Filling in the SWOT matrix
Determining goals and objectives
Conducting interviews
Investigating weaknesses
What type of SWOT interviews work best?
One-on-one
Small group
Large group
Telephone
When conducting SWOT analysis, consider strengths and weaknesses in relation to
the competition.
your business’s past.
your business’s future.
opportunities.
Which of the following questions is appropriate for determining weaknesses:
What obstacles do we face?
What are our advantages?
What can we improve?
What economic trends are beneficial to us?
It’s important not to confuse weaknesses with
resources.
opportunities.
strengths.
mistakes.
An effective method for gathering external information for use in a SWOT analysis is
competition scanning.
environmental scanning.
threat scanning.
opportunity scanning.
Which of the following questions is appropriate for determining threats:
What are our assets?
What niches have our competitors missed?
What obstacles do we face?
What new needs of customers can we meet?
Tom’s business has a great reputation among its clients. He’d like to use that reputation to expand his business into the next town. What SWOT marketing strategy is Tom using?
S-O
S-T
W-O
W-T
What SWOT marketing strategy is Bridget using?
S-O
S-T
W-O
W-T
Torry’s staff is young and lacks work experience. A new business is coming to town that will be competing with Torry’s business. Torry decides to send his staff for training, so they will be better prepared to face the competition. What SWOT marketing strategy is Torry using?
S-O
S-T
W-O
W-T
A new business is competing with Suzie’s company, so she plans an ad campaign based on the strong reputation she’s already established in the area. What SWOT marketing strategy is Suzie using?
S-O
S-T
W-O
W-T
SWOT analysis is subjective because it deals in large part with
customers.
competition.
fact.
opinion.
