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WorksheetsChapter 9 Promotions Review
Total questions: 12
Worksheet time: 6mins
Which of the following is NOT a goal of promotion?
Win new customers
Persuading existing customers to remain loyal
Limit target audience
Increasing consumer usage
_________________ is a paid form of communication delivered to consumers by a product marketer or seller.
Sales Promotion
Publicity
Personal Selling
__________ is an additional incentive offered for a limited time to encourage consumers to buy a product.
Advertising
Sales Promotion
Publicity
Personal Selling
Which of the following is NOT one of the 4 components of the AIDA advertising model?
Attraction
Interest
Desire
Alert
___________ is the term for words to be spoken or printed in ad.
Captions
Logo
Subtext
Which of the following is NOT one of the 4 types of interactive design?
Consumer Content
Coupon
Game
Social Media
___________________ is the process of creating 3D displays to promote products.
Billboard Design
Visual Merchandising
Video Editing
______________ is the integration of a product into a movie or tv show.
Billboard Design
Visual Merchandising
Video Editing
What does FTC stand for in the business world?
Federal Trade Commission
Federal Target Market Committee
Financial Tracing Consultants
Financial Transaction Committee
Which of the following is not an example of a Consumer Sales Promotion?
Buy one, get one deal
Coupon
Free T-Shirt at an Event
In-store demonstration
____________________ is an area of promotion that tries to create a favorable public opinion for an individual or organization
Advertising
Sales Pitch
Public Relations
Personal Selling
____________________ is the face-to-face communication between a salesperson and potential buyer
Advertising
Sales Pitch
Public Relations
Personal Selling
