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Chapter 9 Promotions Review

Total questions: 12

Worksheet time: 6mins

Name
Class
Date
1.

Which of the following is NOT a goal of promotion?

a)

Win new customers

b)

Persuading existing customers to remain loyal

c)

Limit target audience

d)

Increasing consumer usage

2.

_________________ is a paid form of communication delivered to consumers by a product marketer or seller.

a)
Advertising
b)

Sales Promotion

c)

Publicity

d)

Personal Selling

3.

__________ is an additional incentive offered for a limited time to encourage consumers to buy a product.

a)

Advertising

b)

Sales Promotion

c)

Publicity

d)

Personal Selling

4.

Which of the following is NOT one of the 4 components of the AIDA advertising model?

a)

Attraction

b)

Interest

c)

Desire

d)

Alert

5.

___________ is the term for words to be spoken or printed in ad.

a)

Captions

b)
Copy
c)

Logo

d)

Subtext

6.

Which of the following is NOT one of the 4 types of interactive design?

a)

Consumer Content

b)

Coupon

c)

Game

d)

Social Media

7.

___________________ is the process of creating 3D displays to promote products.

a)

Billboard Design

b)
Print Advertisement
c)

Visual Merchandising

d)

Video Editing

8.

​ ​______________ is the integration of a product into a movie or tv show.

a)

Billboard Design

b)

Visual Merchandising

c)

Video Editing

d)
Product Placement
9.

What does FTC stand for in the business world?

a)

Federal Trade Commission

b)

Federal Target Market Committee

c)

Financial Tracing Consultants

d)

Financial Transaction Committee

10.

Which of the following is not an example of a Consumer Sales Promotion?

a)

Buy one, get one deal

b)

Coupon

c)

Free T-Shirt at an Event

d)

In-store demonstration

11.

____________________ is an area of promotion that tries to create a favorable public opinion for an individual or organization

a)

Advertising

b)

Sales Pitch

c)

Public Relations

d)

Personal Selling

12.

____________________ is the face-to-face communication between a salesperson and potential buyer

a)

Advertising

b)

Sales Pitch

c)

Public Relations

d)

Personal Selling