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WorksheetsVocabulario y Conceptos de Marketing
Total questions: 20
Worksheet time: 13mins
What does "market segmentation" refer to?
Selling products at lower prices
Dividing customers into specific groups
Creating a new logo for the company
Expanding a company's product range
Offering discounts during a campaign
Which of the following is an example of a target market?
A store that sells to everyone
People who buy products randomly
Teenagers who play video games
Anyone who uses the internet
Shoppers looking for discounts
What is the purpose of branding?
Reduce production costs
Make advertisements look better
Expand a sotre's inventory
Sell products at a higher price
Create a company's identity
What does "promotion" mean in marketing?
Reduce prices
Make a company more popular
Encourage people to buy a product
Add new payment methods
Change the name of a company
What is an advertising campaign?
A type of competition
A pricing strategy
A set of planned advertisements
A sales report
An online survey
Which of these is an example of a product's unique selling point (USP)?
The store is open 24 hours
It is available in different colors
It lasts longer than competing products
It was launched 10 years ago
It is sold worldwide
What is a sales funnel?
The budget plan of a company
The process from interest to purchase
A tool to attract investors
The number of sales in a store
A type of advertisement on social media
Which of these is an example of direct marketing?
Publishing ads in newspapers
Showing a television commercial
Sending personalized emails
Placing products at eye level
Selling through a third party
What is the objective of market research?
Study customer needs
Increase store locations
Reduce costs
Hire more employees
Improve store design
What is a company's "market share"?
The total revenue of a company
The percentage of sales in a market
The number of employees in a company
The amount spent on advertising
The number of stores owned by a company
Traduce al inglés: "Investigación de mercado"
(a)
Traduce al inglés: "Público objetivo"
(a)
Traduce al inglés: "Lanzamiento de producto"
(a)
Traduce al inglés: "Minorista, venta al por menor (cuando se vende en tienda, no al por mayor)"
(a)
Traduce al inglés: "Estrategia de ventas"
(a)
Which of the following is an example of a pricing strategy?
Expanding into international markets
Adding more cash registers
Offering seasonal discounts
Changing the colors of the store
Hiring influencers
What is a "brand loyalty" strategy?
Offer unique discounts
Use only digital advertising
Encourage customers to make repeat purchases
Sell at the lowest price
Post more ads on social media
Which of the following is an example of product placement?
A store manager helping customers
A soft drink brand appearing in a movie
A company designing a new logo
A business launching a website
A brand offering a free delivery service
Which of the following is an example of social media marketing?
A clothing store organizing discounts
A company selling its products door to door
A store opening a new branch
A brand running an advertising campaign on Instagram
A supermarket placing ads in magazines
What is a "call to action" (CTA) in marketing?
A phrase that encourages action
The mission statement of a company
A message sent to investors
A requirement for online businesses
A response to customer complaints
